At a Glance
- Tasks: Create engaging copy for products, websites, and marketing materials in the fashion industry.
- Company: Join Varley, a contemporary fashion brand with a family-run ethos.
- Benefits: Flexible working hours, remote options, and a chance to work in a creative environment.
- Other info: Short-term contract with opportunities for growth and creativity.
- Why this job: Make your mark in fashion copywriting and collaborate with passionate teams.
- Qualifications: Experience in copywriting, especially in fashion or e-commerce, is essential.
The predicted salary is between 30000 - 40000 £ per year.
Location: London Head Office
Contract: Up to 3 months (can be open to self-employed consultancy)
Working Pattern: Full-time or part-time considered, with a mix of office-based and remote working
Who we are
Varley is a contemporary fashion brand for the modern woman. Founded in 2014 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York.
We are looking for a highly organised and detail-oriented Copywriter to join Varley on a short-term contract of up to 3 months. This role is focused on supporting day-to-day copywriting needs across the business, with a particular focus on product, website, CRM, and newsletter copy, as well as broader marketing support where needed. It would suit a highly experienced copywriter with strong fashion and e-commerce experience, who can quickly embed into the team, take ownership of a varied workload, and dedicate focused time across the contract period.
Responsibilities
- Product & Website Copy
- Write and update PDP copy, ensuring all product detail is accurate, clear and aligned with Varley’s tone of voice
- Write and maintain PCP copy and other product-adjacent website copy as required
- Support product knowledge copy where needed
- Work closely with Product teams to build a strong understanding of product features, fabrics, fit and key selling points
- Ensure product and website copy is kept up to date across launches and ongoing trade activity
- CRM & Newsletter
- Support copy for CRM flows, targeted email campaigns, and newsletters
- General Copywriting Support
- Support day-to-day copy needs across the business, including social and marketing
- Work closely with the in-house Copywriter to help manage priorities and maintain consistency across outputs
- Manage multiple briefs and deadlines across business-as-usual and seasonal activity
Key Success Measures
- Accuracy and consistency across all copy outputs
- Strong and consistent use of Varley’s tone of voice
- Ability to manage multiple workstreams efficiently
- Strong collaboration across Product, E-commerce, CRM and Marketing teams
Experience and Skills
- Proven experience as a copywriter, ideally in fashion, retail or e-commerce
- Strong experience across product copy, website copy, CRM and newsletter copy
- Confident writing across multiple formats, including social and marketing support copy
- Excellent writing and editing skills with strong attention to detail
- Strong understanding of tone of voice and copy consistency across channels
- Ability to manage multiple deadlines and work at pace
- Comfortable working cross-functionally with a range of teams
Fashion Copywriter — 3‑Month Contract (Remote/Hybrid) in London employer: Varley
Varley is an exceptional employer that fosters a dynamic and inclusive work culture, offering flexible working arrangements that cater to both remote and office-based preferences. Employees benefit from a supportive environment that encourages creativity and collaboration, alongside opportunities for professional growth within a family-run international brand. With a focus on the modern woman and a commitment to quality, Varley provides a unique chance to contribute to a vibrant fashion community while honing your copywriting skills in a fast-paced setting.
StudySmarter Expert Advice🤫
We think this is how you could land Fashion Copywriter — 3‑Month Contract (Remote/Hybrid) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the fashion industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Tailor your approach! When you find a role that excites you, make sure to customise your pitch. Highlight your relevant experience and how it aligns with the company's vibe. Show them why you're the perfect fit!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Varley, and express your interest. A friendly email can go a long way in getting noticed.
✨Tip Number 4
Keep your portfolio fresh! Showcase your best work, especially anything related to fashion and e-commerce. Make it easy for potential employers to see your skills and style. And remember, apply through our website for the best chance!
We think you need these skills to ace Fashion Copywriter — 3‑Month Contract (Remote/Hybrid) in London
Some tips for your application 🫡
Show Your Style:When you're writing your application, let your personality shine through! We want to see your unique voice and style, especially since this role is all about fashion copy. Make sure your writing reflects the tone of voice that Varley embodies.
Tailor Your Experience:Don’t just list your past jobs; connect your experience directly to what we’re looking for. Highlight your work in fashion, e-commerce, and any relevant copywriting projects. Show us how your skills align with our needs!
Be Detail-Oriented:Attention to detail is key in this role. Double-check your application for typos or inconsistencies. We appreciate a polished submission that demonstrates your commitment to quality—just like the copy you’ll be creating for us!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Varley
✨Know Your Fashion Lingo
Brush up on your fashion terminology and trends before the interview. Varley is all about contemporary fashion, so being able to speak their language will show that you’re not just a copywriter, but someone who understands the industry.
✨Showcase Your Portfolio
Prepare a portfolio that highlights your best work, especially in e-commerce and fashion. Make sure to include examples of product descriptions, CRM copy, and any newsletters you've crafted. This will give them a clear idea of your writing style and versatility.
✨Understand Their Tone of Voice
Familiarise yourself with Varley’s brand voice by reviewing their website and social media. During the interview, be ready to discuss how you would adapt your writing to fit their tone, ensuring consistency across all platforms.
✨Be Ready to Discuss Collaboration
Since the role involves working closely with various teams, think of examples from your past experiences where you successfully collaborated with others. Highlight how you managed multiple briefs and deadlines, as this will demonstrate your organisational skills and ability to work in a fast-paced environment.
