At a Glance
- Tasks: Create engaging copy for products, websites, and marketing materials in the fashion industry.
- Company: Join Varley, a contemporary fashion brand with a global presence.
- Benefits: Flexible working hours, remote options, and a creative work environment.
- Other info: Short-term contract with opportunities for growth and creativity.
- Why this job: Make your mark in fashion copywriting and collaborate with a passionate team.
- Qualifications: Experience in copywriting, especially in fashion or e-commerce, is essential.
The predicted salary is between 30000 - 40000 £ per year.
Location: London Head Office
Contract: Up to 3 months (can be open to self-employed consultancy)
Working Pattern: Full-time or part-time considered, with a mix of office-based and remote working
Who we are
Varley is a contemporary fashion brand for the modern woman. Founded in 2014 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York.
We are looking for a highly organised and detail-oriented Copywriter to join Varley on a short-term contract of up to 3 months. This role is focused on supporting day-to-day copywriting needs across the business, with a particular focus on product, website, CRM, and newsletter copy, as well as broader marketing support where needed. It would suit a highly experienced copywriter with strong fashion and e-commerce experience, who can quickly embed into the team, take ownership of a varied workload, and dedicate focused time across the contract period.
Responsibilities
- Product & Website Copy
- Write and update PDP copy, ensuring all product detail is accurate, clear and aligned with Varley's tone of voice
- Write and maintain PCP copy and other product-adjacent website copy as required
- Support product knowledge copy where needed
- Work closely with Product teams to build a strong understanding of product features, fabrics, fit and key selling points
- Ensure product and website copy is kept up to date across launches and ongoing trade activity
- CRM & Newsletter
- Support copy for CRM flows, targeted email campaigns, and newsletters
- General Copywriting Support
- Support day-to-day copy needs across the business, including social and marketing
- Work closely with the in-house Copywriter to help manage priorities and maintain consistency across outputs
- Manage multiple briefs and deadlines across business-as-usual and seasonal activity
Key Success Measures
- Accuracy and consistency across all copy outputs
- Strong and consistent use of Varley's tone of voice
- Ability to manage multiple workstreams efficiently
- Strong collaboration across Product, E-commerce, CRM and Marketing teams
Experience and Skills
- Proven experience as a copywriter, ideally in fashion, retail or e-commerce
- Strong experience across product copy, website copy, CRM and newsletter copy
- Confident writing across multiple formats, including social and marketing support copy
- Excellent writing and editing skills with strong attention to detail
- Strong understanding of tone of voice and copy consistency across channels
- Ability to manage multiple deadlines and work at pace
- Comfortable working cross-functionally with a range of teams
Fashion Copywriter — 3‐Month Contract (Remote/Hybrid) in London employer: Varley
Varley is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for creative individuals looking to make an impact in the fashion industry. With flexible working arrangements and a supportive team environment, employees are encouraged to grow their skills and take ownership of their projects. The London head office offers a vibrant atmosphere, making it an ideal location for those seeking meaningful and rewarding employment in a contemporary fashion brand.
StudySmarter Expert Advice🤫
We think this is how you could land Fashion Copywriter — 3‐Month Contract (Remote/Hybrid) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the fashion industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your portfolio! Make sure your writing samples are easily accessible online. Tailor them to highlight your fashion copywriting skills, and don’t forget to include any relevant projects that showcase your versatility.
✨Tip Number 3
Prepare for interviews by researching Varley’s brand voice and recent campaigns. Be ready to discuss how your experience aligns with their needs and how you can contribute to their marketing efforts right from day one.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Varley and ready to dive into the fashion world.
We think you need these skills to ace Fashion Copywriter — 3‐Month Contract (Remote/Hybrid) in London
Some tips for your application 🫡
Show Off Your Style:When you're writing your application, let your personality shine through! We want to see your unique voice and style, especially since this role is all about fashion copy. Make sure your writing reflects the tone of Varley and showcases your flair for fashion.
Tailor Your Experience:Don’t just list your past jobs; connect your experience directly to what we’re looking for. Highlight your work in fashion, e-commerce, and any relevant projects that demonstrate your ability to write compelling product and marketing copy. We love seeing how you can fit into our world!
Be Detail-Oriented:Attention to detail is key in this role, so make sure your application is polished and error-free. Double-check your spelling, grammar, and formatting. A clean application shows us you care about quality, just like we do at Varley.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Varley and what we stand for!
How to prepare for a job interview at Varley
✨Know Your Fashion Stuff
Make sure you brush up on the latest trends in fashion and e-commerce. Varley is all about contemporary style, so be ready to discuss how your experience aligns with their brand and how you can contribute to their voice.
✨Showcase Your Copy Skills
Prepare a portfolio that highlights your best copywriting work, especially in fashion and e-commerce. Be ready to explain your thought process behind each piece and how it fits into the overall marketing strategy.
✨Understand Their Tone of Voice
Familiarise yourself with Varley's tone of voice by reviewing their website, newsletters, and social media. During the interview, demonstrate how you can adapt your writing style to match theirs and maintain consistency across different formats.
✨Be Ready to Juggle Tasks
Since the role involves managing multiple briefs and deadlines, come prepared with examples of how you've successfully handled similar situations in the past. Highlight your organisational skills and ability to prioritise effectively.
