At a Glance
- Tasks: Create engaging copy for products, websites, and marketing materials.
- Company: Join Varley, a trendy fashion brand with a global presence.
- Benefits: Flexible working hours, mix of remote and office work, and a creative environment.
- Other info: Short-term contract with opportunities for collaboration and creativity.
- Why this job: Make your mark in the fashion industry while honing your copywriting skills.
- Qualifications: Experience in copywriting, especially in fashion or e-commerce.
The predicted salary is between 30000 - 40000 £ per year.
Location: London Head Office
Contract: Up to 3 months (can be open to self-employed consultancy)
Working Pattern: Full-time or part-time considered, with a mix of office-based and remote working
Who we are
Varley is a contemporary fashion brand for the modern woman. Founded in 2014 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York.
We are looking for a highly organised and detail-oriented Copywriter to join Varley on a short-term contract of up to 3 months. This role is focused on supporting day-to-day copywriting needs across the business, with a particular focus on product, website, CRM, and newsletter copy, as well as broader marketing support where needed. It would suit a highly experienced copywriter with strong fashion and e-commerce experience, who can quickly embed into the team, take ownership of a varied workload, and dedicate focused time across the contract period.
Responsibilities
- Product & Website Copy
- Write and update PDP copy, ensuring all product detail is accurate, clear and aligned with Varley’s tone of voice
- Write and maintain PCP copy and other product-adjacent website copy as required
- Support product knowledge copy where needed
- Work closely with Product teams to build a strong understanding of product features, fabrics, fit and key selling points
- Ensure product and website copy is kept up to date across launches and ongoing trade activity
- CRM & Newsletter
- Support copy for CRM flows, targeted email campaigns, and newsletters
- General Copywriting Support
- Support day-to-day copy needs across the business, including social and marketing
- Work closely with the in-house Copywriter to help manage priorities and maintain consistency across outputs
- Manage multiple briefs and deadlines across business-as-usual and seasonal activity
Key Success Measures
- Accuracy and consistency across all copy outputs
- Strong and consistent use of Varley’s tone of voice
- Reliable support across day-to-day copy needs
- Ability to manage multiple workstreams efficiently
- Strong collaboration across Product, E-commerce, CRM and Marketing teams
Experience and Skills
- Proven experience as a copywriter, ideally in fashion, retail or e-commerce
- Strong experience across product copy, website copy, CRM and newsletter copy
- Confident writing across multiple formats, including social and marketing support copy
- Excellent writing and editing skills with strong attention to detail
- Strong understanding of tone of voice and copy consistency across channels
- Ability to manage multiple deadlines and work at pace
- Comfortable working cross-functionally with a range of teams
- Interest in fashion is a plus
Copywriter (3 month contract) in London employer: Varley
Varley is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for creative minds looking to thrive in the fashion industry. With flexible working arrangements and a supportive team environment, employees are encouraged to grow their skills and contribute meaningfully to the brand's vision. Located in London, our head office offers a vibrant atmosphere where innovation meets collaboration, making it an ideal place for passionate individuals to make their mark.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter (3 month contract) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the fashion and e-commerce sectors. Attend industry events or join online forums where you can meet people who might know about job openings. Remember, sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best copywriting work, especially anything related to fashion or e-commerce. When you apply through our website, make sure to include a link to your portfolio so we can see your style and expertise in action.
✨Tip Number 3
Prepare for interviews by researching Varley and understanding our brand voice. Think about how your experience aligns with our needs, especially in product and website copy. We love candidates who can demonstrate their knowledge of our tone and style during the chat!
✨Tip Number 4
Follow up after your application! A quick email thanking us for the opportunity and expressing your enthusiasm can go a long way. It shows you're genuinely interested and keeps you on our radar as we sift through applications.
We think you need these skills to ace Copywriter (3 month contract) in London
Some tips for your application 🫡
Show Off Your Style:When you're writing your application, let your personality shine through! We want to see your unique voice and style, especially since this role is all about copywriting. Make sure your application reflects the tone of voice that Varley embodies.
Tailor Your Experience:Don’t just list your past jobs; connect your experience directly to what we’re looking for. Highlight your fashion and e-commerce background, and give examples of how you've tackled similar copywriting tasks. This will show us you’re the perfect fit!
Be Detail-Oriented:Attention to detail is key in this role, so make sure your application is free from typos and errors. We’re looking for someone who can maintain accuracy in their writing, so let’s see that reflected in your application too!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Varley
✨Know Your Stuff
Before the interview, dive deep into Varley's brand identity and tone of voice. Familiarise yourself with their product lines and recent campaigns. This will not only help you answer questions confidently but also show your genuine interest in the brand.
✨Showcase Your Portfolio
Bring along a well-curated portfolio that highlights your best copywriting work, especially in fashion and e-commerce. Be ready to discuss specific projects, your thought process, and how you adapted your writing style to fit different brands.
✨Prepare for Practical Tests
Expect to be tested on your copywriting skills during the interview. Brush up on writing product descriptions or email campaigns on the spot. Practising these tasks beforehand can help you feel more at ease and demonstrate your quick thinking.
✨Ask Smart Questions
Prepare thoughtful questions about the role and the team dynamics. Inquire about their current challenges in copywriting or how they measure success. This shows you're not just interested in the job, but also in contributing positively to their goals.
