Varley is seeking a Head of CRM to define and lead our global CRM strategy across email, SMS, direct mail and clienteling. You will drive customer acquisition, retention and lifetime value by delivering highly personalised experiences, working with Brand, Ecommerce, Retail and Product teams to shape CRM's role as a strategic growth driver.
You will build sophisticated segmentation, elevate lifecycle marketing, expand direct mail and clienteling programmes, and create customer journeys that
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Global Head of CRM & Customer Growth employer: Varley
Varley is an exceptional employer that champions a supportive and inclusive work culture, with a strong focus on employee engagement and development. As a family-run fashion brand based in London, we offer meaningful career growth opportunities and a collaborative environment where your contributions directly impact our mission to empower women. Join us to be part of a dynamic team that values quality, connection, and the evolution of women's lives through fashion.
