Full Time - Style Advisor

Reporting to: Service & Selling Manager / Assistant Store Manager / Store Manager

Who We Are

Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband‑and‑wife Lara and Ben Mead, we are an international, family‑run business headquartered between London, Los Angeles, and New York. We create year‑round collections designed to build an elevated wardrobe for how women live and move. From knitwear and outerwear to everyday staples and active pieces, our collections blend style, function, and versatility. Varley exists to instil quiet confidence through meaningful connections that enhance everything women already are. As women’s lives evolve, so do we. Our international family‑run team is 85% female, making us proud to be a brand for women, by women.

Role Overview

The Style Advisor (SA) is a brand ambassador responsible for delivering exceptional customer experiences, building meaningful client relationships, and supporting the store’s commercial and operational objectives. SAs work closely with Senior Style Advisors and store leadership to ensure the Varley service ceremony is consistently delivered, smooth shop floor operations are maintained, and commercial targets are achieved. This role requires passion for fashion, strong clienteling skills, and adaptability in a fast‑paced, omnichannel retail environment.

Customer & Brand Experience

• Act as a visible ambassador for Varley, creating trust, community, and personalized service.
• Build strong relationships with new and existing customers to foster loyalty and repeat business.
• Deliver the Varley service ceremony consistently in all customer interactions.
• Provide styling advice, create outfits, and go the ‘extra mile’ to exceed customer expectations.
• Support the execution of retail events, VIP appointments, and community initiatives.
• Contribute insights from customer interactions to improve service delivery and customer engagement.
• Support the delivery of exceptional service standards which are reflected in customer feedback systems (such as Survicate).

Commercial & Selling Leadership

• Drive sales, KPIs, and customer engagement through effective selling and personalized customer interactions.
• Support store leadership by providing feedback on opportunities to improve sales and operational performance.
• Maintain up‑to‑date product knowledge, seasonal collections, and awareness of market trends.
• Contribute to a culture of clienteling and repeat business.

Operations & Store Standards

• Follow all operational policies and procedures and raise noncompliance or risk to management.
• Maintain store presentation, organisation, and back‑of‑house areas in line with Varley brand standards.
• Support smooth daily store operations in a fast‑paced environment.
• Collaborate with Senior Style Advisors and management to maintain operational excellence.
• Contribute to a positive, supportive, and collaborative team environment by demonstrating professionalism, respect, and a proactive attitude in daily interactions on the shop floor.

Scope of Role & Decision Ownership

• Deliver exceptional, personalized customer experiences on the shop floor.
• Support commercial targets through effective selling, styling, and customer engagement.
• Provide insights from customer interactions to support continuous improvement initiatives.
• Maintain alignment with Senior Style Advisors and store leadership on operational and sales priorities.

Key Skills & Experience / The Ideal Candidate

• Customer‑focused and passionate about delivering exceptional service and styling expertise.
• Strong team player with positivity, professionalism, and enthusiasm.
• High attention to detail and professional presentation.
• Passionate about fashion and knowledgeable about current market trends.
• Agile, adaptable, and able to work effectively in a fast‑paced retail environment.
• Proactive and enthusiastic about learning, development, and continuous growth.
• Minimum 1 year of experience in a similar retail or service‑led role.
• Flexible to work shifts including weekends, evenings, and public holidays.
• Comfortable using POS systems, CRM, and digital tools for clienteling.

Success Metrics

• Consistently exceptional customer experiences and meaningful relationships, reflected in customer feedback systems.
• Contribution to store sales, KPIs, and clienteling success.
• Smooth daily store operations aligned with Varley brand standards.
• Positive engagement with colleagues, collaborative working, and knowledge sharing.

Employee discount of 50% Friends & Family discount of 20% Enhanced maternity and parental leave after two years.

Our People

We think of ourselves as an international family‑run business that embodies our founders’ commitment to creating timeless collections for the modern woman. What started as a company of two has grown into a close‑knitted team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community. Split across the UK and USA, our team is 85% female, making us proud to be a brand for women, by women. We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another.

Our Values

• We are the sum of many parts. We promote diversity, inclusivity, and teamwork. Our successes and failures are shared as a team.
• We pursue quality in everything we do. Growth comes from continuous improvement across every aspect of our business.
• We embrace possibility and push boundaries. We encourage innovative thinking and challenge ourselves to achieve extraordinary outcomes.
• Data‑driven decisions and purposeful actions. We prioritise thoughtful analysis and informed decision making.
• Our brand is timeless and valuable. We protect and enhance the long‑term value of our brand. Our product is defined by quality, not price.
• We respect and exceed customer expectations. Our goal is to turn customers into passionate advocates.
• We choose partners who reflect our values. We collaborate with partners who uphold the same standards we do.
• We grow our brand by empowering others. We support the growth of those around us and build meaningful connections.
• Responsibility is at the core of everything we do. We prioritise ethical practices and sustainability.
• Kindness is our guiding principle. Respect, empathy, and understanding shape how we work together.