At a Glance
- Tasks: Create engaging copy for products, websites, and marketing materials in the fashion industry.
- Company: Join Varley, a contemporary fashion brand with a global presence.
- Benefits: Flexible working hours, remote options, and a creative work environment.
- Other info: Short-term contract with opportunities for growth and creativity.
- Why this job: Make your mark in fashion copywriting and collaborate with a passionate team.
- Qualifications: Experience in copywriting, especially in fashion or e-commerce, is essential.
The predicted salary is between 30000 - 40000 £ per year.
Location: London Head Office
Contract: Up to 3 months (can be open to self-employed consultancy)
Working Pattern: Full-time or part-time considered, with a mix of office-based and remote working
Who we are
Varley is a contemporary fashion brand for the modern woman. Founded in 2014 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York.
We are looking for a highly organised and detail-oriented Copywriter to join Varley on a short-term contract of up to 3 months. This role is focused on supporting day-to-day copywriting needs across the business, with a particular focus on product, website, CRM, and newsletter copy, as well as broader marketing support where needed. It would suit a highly experienced copywriter with strong fashion and e-commerce experience, who can quickly embed into the team, take ownership of a varied workload, and dedicate focused time across the contract period.
Responsibilities
- Product & Website Copy
- Write and update PDP copy, ensuring all product detail is accurate, clear and aligned with Varley’s tone of voice
- Write and maintain PCP copy and other product-adjacent website copy as required
- Support product knowledge copy where needed
- Work closely with Product teams to build a strong understanding of product features, fabrics, fit and key selling points
- Ensure product and website copy is kept up to date across launches and ongoing trade activity
- CRM & Newsletter
- Support copy for CRM flows, targeted email campaigns, and newsletters
- General Copywriting Support
- Support day-to-day copy needs across the business, including social and marketing
- Work closely with the in-house Copywriter to help manage priorities and maintain consistency across outputs
- Manage multiple briefs and deadlines across business-as-usual and seasonal activity
Key Success Measures
- Accuracy and consistency across all copy outputs
- Strong and consistent use of Varley’s tone of voice
- Ability to manage multiple workstreams efficiently
- Strong collaboration across Product, E-commerce, CRM and Marketing teams
Experience and Skills
- Proven experience as a copywriter, ideally in fashion, retail or e-commerce
- Strong experience across product copy, website copy, CRM and newsletter copy
- Confident writing across multiple formats, including social and marketing support copy
- Excellent writing and editing skills with strong attention to detail
- Strong understanding of tone of voice and copy consistency across channels
- Ability to manage multiple deadlines and work at pace
- Comfortable working cross-functionally with a range of teams
Fashion Copywriter — 3‑Month Contract (Remote/Hybrid) employer: Varley
Varley is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for creative individuals looking to make an impact in the fashion industry. With flexible working arrangements and a supportive team environment, employees are encouraged to grow their skills and take ownership of their projects. The London head office offers a vibrant atmosphere, making it an ideal location for those seeking meaningful and rewarding employment in contemporary fashion.
StudySmarter Expert Advice🤫
We think this is how you could land Fashion Copywriter — 3‑Month Contract (Remote/Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in the fashion industry, especially those who work at Varley or similar brands. A friendly message on LinkedIn can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your portfolio! Make sure you have a killer collection of your best copywriting work ready to share. Tailor it to highlight your experience in fashion and e-commerce to catch their eye.
✨Tip Number 3
Prepare for the interview by researching Varley’s tone of voice and recent campaigns. Bring ideas to the table that align with their brand, showing you’re not just a fit but also passionate about what they do.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Fashion Copywriter — 3‑Month Contract (Remote/Hybrid)
Some tips for your application 🫡
Show Your Style:When you're writing your application, let your personality shine through! We want to see your unique voice and style, especially since this role is all about fashion copy. Make sure your writing reflects the tone of Varley and showcases your flair for fashion.
Tailor Your Experience:Don’t just list your past jobs; connect the dots! Highlight your experience in fashion and e-commerce, and explain how it relates to the responsibilities outlined in the job description. We love seeing how you can bring your skills to our team!
Be Detail-Oriented:Attention to detail is key in this role. Before hitting send, double-check your application for any typos or errors. We’re looking for someone who can maintain accuracy and consistency in their writing, so make sure your application reflects that!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Varley!
How to prepare for a job interview at Varley
✨Know Your Stuff
Before the interview, dive deep into Varley's brand identity and tone of voice. Familiarise yourself with their product lines and recent campaigns. This will not only help you answer questions confidently but also show your genuine interest in the brand.
✨Showcase Your Portfolio
Bring along samples of your previous work that align with fashion and e-commerce. Highlight pieces that demonstrate your ability to write engaging product descriptions and marketing copy. Be ready to discuss your thought process behind each piece.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, think of examples where you've successfully collaborated in the past. Be prepared to discuss how you manage multiple briefs and deadlines while maintaining consistency in tone and style.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your enthusiasm for the role and the company. Inquire about their upcoming product launches or how they measure success in their copywriting efforts. This demonstrates your proactive approach and eagerness to contribute.
