Ecommerce Executive - Fashion Brand

About the Company Founded in 2015 by husband-and-wife team Lara and Ben Mead, Varley is a fashion brand rooted in movement. Headquartered in London, Los Angeles, and New York, it remains an international, family-run business with quality and community at its heart. Offering a curated wardrobe of contemporary and active collections for the modern woman, Varley exists to instil quiet confidence with clothing that is made to move and evolve with your everyday. We are looking for a highly organised and technically capable Ecommerce Manager to lead the planning, execution, and delivery of ecommerce development and CRO projects. This role is critical to ensuring our website delivers a best-in-class user experience, drives conversion, and supports the growth of our global digital business. You will work cross-functionally with ecommerce, marketing, design, tech and external development agencies to bring projects to life on time, within scope, and on budget. Development Project Management Own the delivery of ecommerce development projects across website features, integrations, and platform improvements. Manage project timelines, scopes, and resourcing across multiple concurrent initiatives. Maintain detailed project documentation, including roadmaps, sprint plans, risk logs, and release notes. Drive QA processes, ensuring all new features and updates are thoroughly tested and meet functional, visual, and UX standards. Monitor site performance and stability post-deployment; Work closely with trading, UX, and marketing teams to align development priorities with commercial goals. Data, Analysis & Reporting Analyse data insights and reports to inform ecommerce decisions, including contributing to user behaviour based on sales data, funnel and page analysis and return analysis. Monitor and follow up on Checkout Survey responses and use data to form strategic decisions for the business. Assist in preparing reports and summaries that provide a clear view of eCommerce performance, helping to drive strategic decisions around UX and CRO. Own GA4 development and analysis. Building out insights into user behaviours, navigational patterns, and the customer journey. Work with development teams to optimise site speed and performance, using tools like Google Lighthouse, GTMetrix, or PageSpeed Insights to diagnose and resolve performance bottlenecks. Monitor key website performance metrics, including load time, uptime, and responsiveness, ensuring consistent and optimal user experiences across all devices and browsers. Deliver daily, weekly and monthly ecommerce analysis, including actionable next steps. Manage the survey reporting and work closely with key stakeholders to improve. Ensure that site performance, functionality & usability are best in class. Coordinate end-to-end project management for all eCommerce platform enhancements, including planning, execution, and post-launch analysis, ensuring projects are delivered on time and within budget. Ensure seamless functionality between core systems (such as CMS, ERP, CRM, and PIM) and external tools by overseeing API integrations, data flow, and system synchronisation. Identify and troubleshoot integration issues quickly, collaborating with technical teams to ensure real-time data exchange and system efficiency. 5+ years of experience in ecommerce or digital project management, ideally within a retail or consumer-facing brand. ~ Proven experience delivering website development projects on Shopify Plus or similar ecommerce platforms. ~ Strong understanding of ecommerce architecture, APIs, and integrations (e.g., payment gateways, fulfilment, CRM, personalisation tools). ~ Excellent project management skills and familiarity with Agile or Scrum methodologies. ~ Comfortable using project management tools such as Jira, Trello, Asana, or ClickUp. Experience working on headless ecommerce builds. Basic knowledge of HTML, CSS, or front-end frameworks. Familiarity with A/B testing tools, CRO platforms, and analytics tools (e.g., Passion for ecommerce and an interest in digital customer experience innovation. 25 Days Holiday pro rata We think of ourselves as an international family-run business that embodies our founders’ commitment to creating timeless collections for the modern woman. What started as a company of two has grown into a close-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community. Split across the UK and USA, our team is 85% female, making us proud to be a brand for women, by women. We are guided by two core beliefs: the pursuit of quality in everything we do and the importance of looking after one another. We promote diversity and inclusivity as central parts of the culture we are building. We pursue quality in everything we do. Data-driven decisions and purposeful actions. We base our decisions and actions on data and reason, not on hope. Our brand is timeless and valuable. Our brand is our most valuable asset, and we treat it with the utmost respect. We recognise that our brand will outlive us and strive to enhance its value through everything we do. We prioritise long-term growth over short-term gains, ensuring the longevity of our brand\’s reputation. We believe the best form of marketing is to make a better product. Let word of mouth be the most powerful marketing channel. Our product is defined by the quality, not price. We deeply appreciate and value those who choose to consume our brand. We understand that the company we keep reflects our brand\’s integrity and reputation. We grow our brand by empowering others. We aim to empower and support those around us, fostering growth and creating meaningful connections. We are accountable for our actions and strive to make a positive impact on our environment and communities.