Retail Stores Manager in City of London

Key Responsibilities

• Leadership & People Management
  • The Store Manager shapes the culture of the store through strong leadership, clear communication, and a commitment to developing people.
  • Cultivating a positive, respectful, and inclusive store culture where individuals feel supported, valued, and empowered to succeed.
  • Embedding the brand’s values in daily behaviours, ensuring kindness, collaboration, and mutual respect are reflected in both team and customer interactions.
  • Developing a high-performing team through coaching, mentorship, and structured performance development.
  • Recruiting, onboarding, and retaining talent while identifying future leaders and development pathways.
  • Conducting regular one-to-one meetings, performance reviews.
  • Setting clear expectations for service standards, behaviours, and performance.
  • Addressing performance concerns constructively and implementing performance improvement plans when required, in partnership with HR.
  • Maintaining a strong leadership presence on the shop floor, particularly during key trading periods, supporting the team and leading by example.
• Commercial Performance & Business Management
  • The Store Manager drives the commercial success of the store through proactive planning, analysis, and leadership.
  • Driving the achievement of store KPIs including sales, conversion, average transaction value, and productivity.
  • Analysing daily, weekly, and monthly sales reports to identify opportunities and trading trends.
  • Translating commercial insights into actionable strategies that improve performance.
  • Monitoring product performance and maximising selling opportunities.
  • Optimising labour investment by aligning staffing levels with payroll budgets and trading patterns.
  • Preparing clear performance updates and insights for senior leadership.
• Customer & Brand Experience
  • The Store Manager champions a service-first culture that strengthens customer relationships and reinforces the brand experience.
  • Elevating service standards through coaching and leadership on the shop floor.
  • Building strong relationships with customers and encouraging effective clienteling practices.
  • Leveraging CRM tools and clienteling platforms to personalise customer engagement.
  • Resolving customer concerns or complaints quickly and professionally.
  • Supporting the delivery of in-store events, brand activations, and community engagement initiatives.
• Training & Development
  • The Store Manager plays a key role in developing talent and building capability within the team.
  • Providing regular coaching and development feedback.
  • Supporting product knowledge and service training initiatives.
  • Encouraging cross-training to strengthen operational flexibility.
• Operations & Store Standards
  • Ensuring operational processes and company policies are consistently followed.
  • Maintaining compliance with employment practices, health & safety regulations, and data protection standards.
  • Managing scheduling and workforce planning to support trading needs.
  • Ensuring accurate use of POS systems and retail technology.
  • Maintaining a clean, organised, and visually appealing store environment.
  • Balancing administrative tasks while maintaining strong leadership presence on the shop floor.
  • Collaborating with the Visual Merchandising Manager (VMM) to ensure visual merchandising guidelines and seasonal brand direction are implemented effectively.
  • Supporting the execution of product launches and promotional displays.
  • Monitoring product performance and identifying opportunities to improve sell-through.
  • Maintaining high visual standards that align with brand.
• Stock Management & Loss Prevention
  • Maintaining accurate inventory control procedures.
  • Supporting company loss prevention initiatives.
  • Leading the back of house team to maintain an organised and efficient stockroom that supports the sales floor capability and contributes to high store productivity.
  • Ensuring a safe environment for both employees and customers.
  • Conducting regular safety checks and risk assessments.
  • Maintaining safe shop floor and stockroom conditions.

Minimum Requirements

• Minimum 3 years’ experience in a retail management role.
• Strong commercial and analytical skills, with the ability to translate KPIs and data into actionable strategies.
• Experience in workforce planning, peak trading management, and operational excellence.
• Proficiency with POS systems, CRM platforms, and retail reporting tools.
• Strong knowledge of Microsoft Office including PowerPoint, Excel, Word, and Outlook.
• Excellent people management, coaching, and communication skills.
• Highly organised and able to prioritise effectively, maintaining high store standards.
• Flexible, agile, and resilient, able to adapt to changing retail priorities and business needs in a fast-paced environment.
• Passion for fashion, lifestyle, and exceptional customer experiences.

We think of ourselves as an international family-run business that embodies our founders’ commitment to creating timeless collections for the modern woman. What started as a company of two has grown into a close-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community. Split across the UK and USA, our team is 85% female, making us proud to be a brand for women, by women. We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another. We promote diversity, inclusivity, and teamwork. We pursue quality in everything we do. Data-driven decisions and purposeful actions. We prioritise thoughtful analysis and informed decision making. Our brand is timeless and valuable. We protect and enhance the long-term value of our brand. Our product is defined by quality, not price. We grow our brand by empowering others. We support the growth of those around us and build meaningful connections.