Retail Shops Manager in City of London

Key Responsibilities

• Leadership & People Management
  • The Store Manager shapes the culture of the store through strong leadership, clear communication, and a commitment to developing people.
  • Cultivating a positive, respectful, and inclusive store culture where individuals feel supported, valued, and empowered to succeed.
  • Embedding the brand’s values in daily behaviours, ensuring kindness, collaboration, and mutual respect are reflected in both team and customer interactions.
  • Developing a high-performing team through coaching, mentorship, and structured performance development.
  • Recruiting, onboarding, and retaining talent while identifying future leaders and development pathways.
  • Conducting regular one-to-one meetings and performance reviews.
  • Setting clear expectations for service standards, behaviours, and performance.
  • Addressing performance concerns constructively and implementing performance improvement plans when required, in partnership with HR.
  • Maintaining a strong leadership presence on the shop floor, particularly during key trading periods, supporting the team and leading by example.
• Commercial Performance & Business Management
  • The Store Manager drives the commercial success of the store through proactive planning, analysis, and leadership.
  • Driving the achievement of store KPIs including sales, conversion, average transaction value, and productivity.
  • Analysing daily, weekly, and monthly sales reports to identify opportunities and trading trends.
  • Translating commercial insights into actionable strategies that improve performance.
  • Monitoring product performance and maximising selling opportunities.
  • Optimising labour investment by aligning staffing levels with payroll budgets and trading patterns.
  • Preparing clear performance updates and insights for senior leadership.
• Customer & Brand Experience
  • The Store Manager champions a service-first culture that strengthens customer relationships and reinforces the brand experience.
  • Elevating service standards through coaching and leadership on the shop floor.
  • Building strong relationships with customers and encouraging effective clienteling practices.
  • Leveraging CRM tools and clienteling platforms to personalise customer engagement.
  • Resolving customer concerns or complaints quickly and professionally.
  • Supporting the delivery of in-store events, brand activations, and community engagement initiatives.
• Training & Development
  • The Store Manager plays a key role in developing talent and building capability within the team.
  • Providing regular coaching and development feedback.
  • Supporting product knowledge and service training initiatives.
  • Encouraging cross-training to strengthen operational flexibility.
• Operations & Store Standards
  • Ensuring operational processes and company policies are consistently followed.
  • Maintaining compliance with employment practices, health & safety regulations, and data protection standards.
  • Managing scheduling and workforce planning to support trading needs.
  • Ensuring accurate use of POS systems and retail technology.
  • Maintaining a clean, organised, and visually appealing store environment.
  • Collaborating with the Visual Merchandising Manager (VMM) to ensure visual merchandising guidelines and seasonal brand direction are implemented effectively.
  • Monitoring product performance and identifying opportunities to improve sell-through.
• Stock Management & Loss Prevention
  • Maintaining accurate inventory control procedures.
  • Supporting company loss prevention initiatives.
  • Leading the back of house team to maintain an organised and efficient stockroom that supports the sales floor capability and contributes to high store productivity.
  • Ensuring a safe environment for both employees and customers.
  • Conducting regular safety checks and risk assessments.

Minimum Qualifications

• Minimum 3 years’ experience in a retail management role.
• Strong commercial and analytical skills, with the ability to translate KPIs and data into actionable strategies.
• Experience in workforce planning, peak trading management, and operational excellence.
• Proficiency with POS systems, CRM platforms, and retail reporting tools.
• Strong knowledge of Microsoft Office including PowerPoint, Excel, Word, and Outlook.
• Excellent people management, coaching, and communication skills.
• Highly organised and able to prioritise effectively, maintaining high store standards.
• Flexible, agile, and resilient, able to adapt to changing retail priorities and business needs in a fast-paced environment.
• Passion for fashion, lifestyle, and exceptional customer experiences.

We think of ourselves as an international family-run business that embodies our founders’ commitment to creating timeless collections for the modern woman. Our team is 85% female, making us proud to be a brand for women, by women. We promote diversity, inclusivity, and teamwork.