At a Glance
- Tasks: Manage social media for trendy restaurants and hotels, creating engaging content and community interactions.
- Company: Various Eateries, a vibrant group of unique dining and hospitality experiences.
- Benefits: Hybrid work model, creative environment, and opportunities for professional growth.
- Other info: Stay ahead of trends while collaborating with passionate teams across multiple platforms.
- Why this job: Join a dynamic team and shape the online presence of exciting brands in hospitality.
- Qualifications: 2-3 years in social media management, strong copywriting, and video editing skills.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (hybrid: office, sites & shoots)
Reports to: Digital Manager
About Us
Various Eateries is the group behind Coppa Club, Noci, Tavolino, Strada, and 31 Below - a leading collection of distinctive restaurants, bars, and boutique hotels. From riverside clubhouses to modern Italian kitchens and all-day spaces, every concept is designed to bring people together through great food, design, and hospitality.
The Role
We’re looking for a Social Media Manager to be our social engine for our portfolio of hospitality brands, encompassing restaurants, bars and hotels. You’ll manage a broad and varied social landscape including 14 Coppa Club Instagram accounts, as well as singular channels for Noci, Tavolino, Strada, and 31 Below, plus selected Facebook and TikTok platforms. This role blends creativity with strategy. You’ll oversee content calendars, copywriting, influencer partnerships, and community management, as well as editing and adapting video content for social where needed. While you won’t be responsible for content production, you should be confident editing short-form video (Reels, TikTok, Stories) and creating occasional UGC-style content where needed. You’ll also manage community engagement and responses through a centralised platform, ensuring every interaction reflects our brands’ tone, warmth, and attention to detail.
Key Responsibilities
- Develop and manage content calendars across all brands and channels, aligning with wider marketing campaigns, hotel activity, and seasonal moments.
- Write engaging, on-brand copy that captures each brand’s distinct tone of voice.
- Work closely with content creators to brief, review, and adapt assets for performance across platforms.
- Work with third parties to collaborate on content and expand the reach of our brands where appropriate.
- Edit and adapt short-form video content for Reels, TikTok, and Stories ensuring visuals and pacing suit each platform.
- Support with occasional UGC-style content capture when needed.
- Oversee daily community management - responding to comments and messages via a centralised inbox, maintaining a consistent and thoughtful tone.
- Manage influencer and creator partnerships, coordinating outreach, deliverables, and post-campaign reporting.
- Analyse and report on performance metrics, sharing insight-led recommendations to drive growth and engagement.
- Stay ahead of social trends, tools, and formats, applying them in ways that align with each brand’s positioning.
- Collaborate with the wider marketing and site teams to ensure social activity supports launches, partnerships, and events.
- Maintain brand consistency across all platforms, both visually and in voice.
About You
- Minimum 2 -3 years’ experience managing social media for consumer, lifestyle, or hospitality brands.
- Confident editing short-form video content for Reels and TikTok.
- Excellent copywriting and communication skills, adaptable across multiple brand voices.
- Creative mindset with an eye for content, pacing, and platform performance.
- Highly organised and comfortable managing multiple brands and calendars.
- Experienced in influencer management and community engagement.
- Data-driven with strong analytical and reporting skills.
- Collaborative, proactive, and curious about emerging trends and digital culture.
How to Apply
Please send your CV with us outlining your relevant experience for the role. You will be asked to share links to social accounts, campaigns, or creative work that best represent your approach as part of the process.
Social Media Manager in Gloucester employer: Various Eateries PLC
At Various Eateries, we pride ourselves on being an exceptional employer, offering a vibrant work culture that celebrates creativity and collaboration. As a Social Media Manager in London, you'll enjoy the unique opportunity to shape the online presence of our diverse portfolio of restaurants and hotels while benefiting from a hybrid working model that promotes work-life balance. With a focus on employee growth, we provide ample opportunities for professional development and encourage innovative thinking, making us a rewarding place to build your career in hospitality marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Gloucester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Various Eateries PLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Various Eateries PLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Various Eateries PLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Various Eateries PLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in Gloucester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Various Eateries PLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Various Eateries PLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Various Eateries PLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Various Eateries PLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Various Eateries PLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Various Eateries PLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
