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For Companies At a Glance
- Tasks: Manage social media for trendy restaurants and hotels, creating engaging content and community interactions.
- Company: Join Various Eateries, a vibrant group of unique dining and hospitality brands.
- Benefits: Hybrid work model, creative environment, and opportunities for professional growth.
- Why this job: Be the voice of exciting brands and shape their online presence in a dynamic industry.
- Qualifications: 2-3 years in social media management with strong video editing and copywriting skills.
- Other info: Stay ahead of trends while collaborating with passionate teams.
Location: London (hybrid: office, sites & shoots)
Reports to: Digital Manager
About Us
Various Eateries is the group behind Coppa Club, Noci, Tavolino, Strada, and 31 Below - a leading collection of distinctive restaurants, bars, and boutique hotels. From riverside clubhouses to modern Italian kitchens and all-day spaces, every concept is designed to bring people together through great food, design, and hospitality.
The Role
We’re looking for a Social Media Manager to be our social engine for our portfolio of hospitality brands, encompassing restaurants, bars and hotels. You’ll manage a broad and varied social landscape including 14 Coppa Club Instagram accounts, as well as singular channels for Noci, Tavolino, Strada, and 31 Below, plus selected Facebook and TikTok platforms. This role blends creativity with strategy. You’ll oversee content calendars, copywriting, influencer partnerships, and community management, as well as editing and adapting video content for social where needed. While you won’t be responsible for content production, you should be confident editing short-form video (Reels, TikTok, Stories) and creating occasional UGC-style content where needed. You’ll also manage community engagement and responses through a centralised platform, ensuring every interaction reflects our brands’ tone, warmth, and attention to detail.
Key Responsibilities
- Develop and manage content calendars across all brands and channels, aligning with wider marketing campaigns, hotel activity, and seasonal moments.
- Write engaging, on-brand copy that captures each brand’s distinct tone of voice.
- Work closely with content creators to brief, review, and adapt assets for performance across platforms.
- Work with third parties to collaborate on content and expand the reach of our brands where appropriate.
- Edit and adapt short-form video content for Reels, TikTok, and Stories ensuring visuals and pacing suit each platform.
- Support with occasional UGC-style content capture when needed.
- Oversee daily community management - responding to comments and messages via a centralised inbox, maintaining a consistent and thoughtful tone.
- Manage influencer and creator partnerships, coordinating outreach, deliverables, and post-campaign reporting.
- Analyse and report on performance metrics, sharing insight-led recommendations to drive growth and engagement.
- Stay ahead of social trends, tools, and formats, applying them in ways that align with each brand’s positioning.
- Collaborate with the wider marketing and site teams to ensure social activity supports launches, partnerships, and events.
- Maintain brand consistency across all platforms, both visually and in voice.
About You
- Minimum 2 -3 years’ experience managing social media for consumer, lifestyle, or hospitality brands.
- Confident editing short-form video content for Reels and TikTok.
- Excellent copywriting and communication skills, adaptable across multiple brand voices.
- Creative mindset with an eye for content, pacing, and platform performance.
- Highly organised and comfortable managing multiple brands and calendars.
- Experienced in influencer management and community engagement.
- Data-driven with strong analytical and reporting skills.
- Collaborative, proactive, and curious about emerging trends and digital culture.
How to Apply
Please send your CV with us outlining your relevant experience for the role. You will be asked to share links to social accounts, campaigns, or creative work that best represent your approach as part of the process.
Social Media Manager employer: Various Eateries PLC
Contact Detail:
Various Eateries PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Before applying, make sure your own profiles reflect the creativity and strategy you’d bring to the role. Showcase your skills in editing short-form videos and engaging copywriting.
✨Tip Number 2
Network like a pro! Connect with industry professionals on platforms like LinkedIn or even Instagram. Engage with their content and don’t be shy to slide into DMs for advice or insights about the role.
✨Tip Number 3
Prepare for interviews by researching the brands under Various Eateries. Understand their tone and style, and think of creative ideas you could pitch that align with their vision. Show them you’re already invested!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the world of hospitality marketing.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Off Your Social Skills: When you're crafting your CV, make sure to highlight your experience with social media management. We want to see how you've engaged audiences and created content that resonates. Don't forget to include links to your best campaigns or social accounts!
Tailor Your Tone: Each brand has its own voice, so when you write your application, adapt your language to match the vibe of Various Eateries. Show us you can switch it up and write engaging copy that reflects the distinct personalities of our restaurants and bars.
Be Creative with Your Content: Since this role blends creativity with strategy, don’t shy away from showcasing your creative flair in your application. Whether it's through a unique layout for your CV or a standout cover letter, let your personality shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Various Eateries PLC
✨Know Your Brands Inside Out
Before the interview, dive deep into Various Eateries' portfolio. Familiarise yourself with each brand's unique voice and style. This will help you demonstrate how you can tailor social media strategies to fit their distinct identities.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creativity in social media management. Bring along case studies or campaigns you've executed, especially those involving short-form video content, as this role requires a blend of creativity and strategy.
✨Be Ready to Discuss Trends
Stay updated on the latest social media trends and tools. Be prepared to discuss how you would apply these trends to enhance engagement for Various Eateries' brands. Showing that you're proactive about emerging digital culture will impress the interviewers.
✨Demonstrate Your Analytical Skills
Since the role involves analysing performance metrics, come equipped with insights from your past experiences. Be ready to discuss how you've used data to drive growth and engagement in your previous roles, showcasing your data-driven mindset.
