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- Tasks: Drive social media and digital marketing for a new tea brand, creating engaging content.
- Company: Join Varietea Ltd., a fresh and innovative beverage brand.
- Benefits: Be part of a small team with strong growth potential and creative freedom.
- Other info: Exciting opportunity to influence brand direction and commercial growth.
- Why this job: Shape a brand from the ground up and make a real impact in the beverage industry.
- Qualifications: Experience in digital marketing, social media, and a passion for building communities.
The predicted salary is between 30000 - 40000 £ per year.
Varietea Ltd. is developing a new tea and ready-to-drink beverage brand! We are looking for a creative, commercially minded and culturally aware Digital Marketing & Community Manager to help bring the brand to life across social media, content, community, influencer relationships and launch storytelling.
You will manage day-to-day marketing activity, shape the brand’s digital presence, support the creative concept for our soft launch, and help build a relevant community around the brand. As part of a small team, you will be the key person driving marketing activity day to day. The role has strong growth potential as the brand develops, including the opportunity to shape the future marketing function.
- Manage the brand’s social media presence, especially Instagram.
- Create, schedule and publish engaging content aligned with the brand tone, visual direction and product positioning.
- Develop content ideas around tea, ready-to-drink beverages, functional ingredients, launch preparation, behind-the-scenes moments and product education.
- Support the creative concept and execution of the soft launch party.
- Coordinate influencer outreach, guest communication, gifting and post-event follow-up.
- Help build a relevant community of early supporters, creators, wellness voices, food and drink personalities, lifestyle editors and brand friends.
- Write copy for captions, launch materials, email snippets, event cards and product storytelling.
- Work with brand, design, photography, video, web and paid media partners where required.
- Track basic content and digital performance, identifying what is resonating and where there are opportunities to improve.
- Support website content, customer journey, SEO and early digital growth activity.
- Keep marketing activity organised, timely and aligned with the wider launch plan.
Experience in digital marketing, social media, community, brand activation, events or content is required. A strong understanding of Instagram, content trends and how brands build relevance online is essential. Experience in food, drink, wellness, lifestyle, hospitality, retail, FMCG, fashion, beauty or premium consumer brands would be highly desirable. Some experience with paid media, website content, SEO, CRM or performance marketing would be helpful.
We are looking for someone who is creative and excited by the opportunity to help build a brand from the ground up. This is an opportunity to join a new beverage brand at the beginning and play a meaningful role in shaping how it appears in the world. You will be close to the product, the launch, the brand direction and the commercial growth of the business.
Social Media & Digital Marketing Executive in London employer: Varietea Ltd.
Contact Detail:
Varietea Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Digital Marketing Executive in London
✨Tip Number 1
Get your social media game on point! Start engaging with brands and communities that resonate with you. Comment, share, and create content that showcases your passion for digital marketing and the beverage industry.
✨Tip Number 2
Network like a pro! Attend events, webinars, or local meet-ups related to marketing and beverages. Building connections can lead to opportunities and insider info about job openings that might not be advertised.
✨Tip Number 3
Show off your creativity! Create a portfolio or a personal project that highlights your skills in social media management and content creation. This could be a mock campaign for Varietea Ltd. or a blog about your favourite teas.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Varietea team!
We think you need these skills to ace Social Media & Digital Marketing Executive in London
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, let your creativity shine! Use engaging language and showcase your unique ideas that align with our brand's vision. Remember, we want to see how you can bring our tea and beverage brand to life!
Tailor Your Experience: Make sure to highlight your relevant experience in digital marketing and social media. We’re looking for someone who understands the nuances of building a community online, so connect your past roles to what we’re doing at Varietea Ltd.
Be Authentic: We love authenticity! Share your genuine passion for tea, beverages, and community building. This is your chance to show us why you’re excited about this role and how you can contribute to our brand’s story.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Varietea Ltd.
✨Know the Brand Inside Out
Before your interview, dive deep into Varietea Ltd.'s mission and values. Understand their product offerings and how they plan to position themselves in the market. This will not only show your enthusiasm but also help you tailor your answers to align with their vision.
✨Showcase Your Creativity
As a Social Media & Digital Marketing Executive, creativity is key! Prepare examples of past campaigns or content you've created that demonstrate your innovative thinking. Be ready to discuss how you can bring fresh ideas to their brand's social media presence.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in digital marketing and social media, especially on platforms like Instagram. Be prepared to share your thoughts on current trends and how they could be leveraged for Varietea's brand. This shows you're not just knowledgeable but also proactive.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their target audience, community-building strategies, or how they envision the brand evolving. This demonstrates your genuine interest in the role and helps you assess if it's the right fit for you.