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- Tasks: Manage social media, create engaging content, and build a community around our new beverage brand.
- Company: Join Varietea Ltd., a fresh and innovative tea and beverage brand.
- Benefits: Opportunity for growth, hands-on experience, and shaping the brand's future.
- Other info: Work closely with a small team and enjoy a creative, fast-paced atmosphere.
- Why this job: Be part of an exciting launch and make a real impact in a dynamic environment.
- Qualifications: Experience in digital marketing, social media, and a passion for food and drink.
The predicted salary is between 30000 - 40000 £ per year.
Varietea Ltd. is developing a new tea and ready-to-drink beverage brand! We are looking for a creative, commercially minded and culturally aware Digital Marketing & Community Manager to help bring the brand to life across social media, content, community, influencer relationships and launch storytelling.
You will manage day-to-day marketing activity, shape the brand’s digital presence, support the creative concept for our soft launch, and help build a relevant community around the brand. As part of a small team, you will be the key person driving marketing activity day to day. The role has strong growth potential as the brand develops, including the opportunity to shape the future marketing function.
Key Responsibilities- Manage the brand’s social media presence, especially Instagram.
- Create, schedule and publish engaging content aligned with the brand tone, visual direction and product positioning.
- Develop content ideas around tea, ready-to-drink beverages, functional ingredients, launch preparation, behind-the-scenes moments and product education.
- Support the creative concept and execution of the soft launch party.
- Coordinate influencer outreach, guest communication, gifting and post-event follow-up.
- Help build a relevant community of early supporters, creators, wellness voices, food and drink personalities, lifestyle editors and brand friends.
- Write copy for captions, launch materials, email snippets, event cards and product storytelling.
- Work with brand, design, photography, video, web and paid media partners where required.
- Track basic content and digital performance, identifying what is resonating and where there are opportunities to improve.
- Support website content, customer journey, SEO and early digital growth activity.
- Keep marketing activity organised, timely and aligned with the wider launch plan.
- Experience in digital marketing, social media, community, brand activation, events or content.
- Strong understanding of Instagram, content trends and how brands build relevance online.
- Experience in food, drink, wellness, lifestyle, hospitality, retail, FMCG, fashion, beauty or premium consumer brands would be highly desirable.
- Good copywriting skills and strong visual taste with photography experience.
- Comfortable working with influencers, creators, venues, agencies or suppliers.
- Commercially aware, practical and able to move quickly from idea to execution.
- Comfortable working in an early-stage business where things move fast and structure is still being built.
- Some experience with paid media, website content, SEO, CRM or performance marketing would be helpful.
- Creative.
- Commercially minded.
- Visually sharp.
- Culturally curious.
- Practical and hands-on.
- Confident communicating with different types of people.
- Comfortable with ambiguity.
- Excited by the opportunity to help build a brand from the ground up.
This is an opportunity to join a new beverage brand at the beginning and play a meaningful role in shaping how it appears in the world. You will be close to the product, the launch, the brand direction and the commercial growth of the business. For the right person, there is real room to grow with the company and shape the department as the company expands.
Digital Marketing & Community Manager in London employer: Varietea Ltd.
Contact Detail:
Varietea Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & Community Manager in London
✨Tip Number 1
Get your social media game on point! Since the role is all about digital marketing, make sure your profiles reflect your creativity and understanding of brand storytelling. Share content that showcases your skills and knowledge about tea and beverages to catch their eye.
✨Tip Number 2
Network like a pro! Connect with influencers and creators in the food and drink space. Attend events or engage in online communities where you can meet people who share your passion. This will not only help you build relationships but also show Varietea that you're already part of the community they want to create.
✨Tip Number 3
Show off your copywriting chops! Craft some engaging captions or mock-up content ideas that align with Varietea's brand tone. This will demonstrate your ability to communicate effectively and creatively, which is key for the Digital Marketing & Community Manager role.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to connect directly with us. Make sure to highlight your relevant experience and how you can contribute to building Varietea from the ground up. Let's make this happen together!
We think you need these skills to ace Digital Marketing & Community Manager in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can bring our brand to life, so don’t hold back!
Tailor Your Experience: Make sure to highlight your relevant experience in digital marketing and community management. We want to see how your background aligns with our needs, so be specific about your achievements and how they relate to the role.
Be Authentic: We love authenticity! Share your passion for tea, beverages, or community building in your application. Let us know what excites you about this opportunity and why you’d be a great fit for our team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Varietea Ltd.
✨Know the Brand Inside Out
Before your interview, dive deep into Varietea Ltd.'s brand values, mission, and product offerings. Familiarise yourself with their social media presence, especially on Instagram, and think about how you can contribute to their digital marketing strategy.
✨Showcase Your Creativity
Prepare examples of past campaigns or content you've created that align with the role. Be ready to discuss your creative process and how you can bring fresh ideas to the table for their soft launch and community building.
✨Demonstrate Your Community Engagement Skills
Think about how you would build a community around the brand. Come up with specific strategies for influencer outreach and engagement that resonate with the target audience. Highlight any relevant experience you have in managing online communities.
✨Be Ready to Discuss Trends
Stay updated on current trends in digital marketing, especially within the food and beverage sector. Be prepared to discuss how these trends can be leveraged to enhance Varietea's brand presence and engage their audience effectively.