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- Tasks: Lead marketing strategy and sales alignment in a dynamic cyber security training company.
- Company: Join a rapidly growing firm focused on high-quality cyber security training solutions.
- Benefits: Enjoy hybrid work, competitive salary, and commission opportunities.
- Why this job: Be part of an exciting expansion phase with impactful responsibilities and a collaborative culture.
- Qualifications: 5+ years in senior marketing roles with strong sales management experience required.
- Other info: Ideal for strategic thinkers passionate about cyber security and digital marketing.
The predicted salary is between 54000 - 84000 £ per year.
Location: Brecon (Hybrid – 1 day/week in office), Wales
Salary: Up to £75,000 base + commission (£150,000 OTE)
Our client is a dynamic and rapidly growing company specialising in delivering high-quality cyber security training solutions to public sector, government, and mid-to-large corporate clients. They are passionate about equipping individuals and organisations with the knowledge and skills needed to combat today's evolving cyber threats. Backed by recent investment, the company is entering an exciting phase of expansion. This is a pivotal, high-impact role, ideal for a strategic thinker with a hands-on approach to both marketing and sales leadership.
Key Responsibilities- Marketing Strategy & Development
- Review and assess current marketing plans and activities.
- Conduct in-depth market analysis of the cyber security training landscape.
- Identify opportunities, competitive advantages, and target audiences.
- Collaborate with third-party agencies to refine a multi-channel marketing strategy.
- Define marketing objectives, KPIs, and budgets aligned with growth goals.
- Lead execution of the marketing strategy across key channels:
- Digital Marketing: SEO, SEM, content strategy, website optimisation, analytics.
- Email Campaigns: Lead nurturing, product promotion, customer engagement.
- Social Media: Strategy creation, content scheduling, audience growth.
- Public Relations: Press releases, media relations, thought leadership.
- Content Creation: Blog posts, case studies, whitepapers, webinars, collateral.
- Events: Plan and coordinate webinars, conferences, and industry expos.
- Monitor campaign performance and provide regular, data-driven insights.
- Manage vendor and agency relationships for quality and efficiency.
- Provide leadership to a small, dedicated sales team.
- Align marketing with sales to optimise the lead generation and conversion funnel.
- Support sales with strategic tools, sales enablement materials, and insights.
- Track and report on sales performance, trends, and KPIs.
- Drive strategies to consistently meet or exceed revenue targets.
- 5+ years in a senior marketing role with a strong track record of results.
- Proven experience in managing or overseeing sales functions.
- Deep knowledge of digital marketing and analytics tools.
- Experience working with external agencies and vendors.
- Exceptional communication skills, both written and verbal.
- Strong analytical and data interpretation skills.
- Excellent organisational and project management abilities.
- Highly proactive, detail-oriented, and results-driven.
- Background in cybersecurity, IT training, or technology sectors.
- Experience with CRM platforms (e.g., Salesforce, HubSpot).
- Familiarity with marketing automation tools.
- Exposure to gamified learning or edtech environments.
Employment type: Full-time
Job function: Marketing and Sales
Industries: Staffing and Recruiting
Sales and Marketing Manager employer: Vargo Group
Contact Detail:
Vargo Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in cyber security training. Understanding the current landscape will not only help you in interviews but also demonstrate your genuine interest in the field.
✨Tip Number 2
Network with professionals in the cyber security and marketing sectors. Attend relevant events or webinars to connect with industry leaders, which could lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've implemented in previous roles. Be ready to share data-driven results that showcase your ability to drive sales and enhance brand visibility.
✨Tip Number 4
Research Vargo Group and their recent projects or initiatives. Tailoring your conversation to align with their goals and values can set you apart as a candidate who is truly invested in their mission.
We think you need these skills to ace Sales and Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing, particularly in the cyber security or technology sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and hands-on approach. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical and data interpretation skills. Provide examples of how you've used data to drive marketing strategies or improve sales performance in past positions.
Highlight Communication Abilities: Since exceptional communication skills are crucial for this role, include examples of how you've effectively communicated with teams, clients, or stakeholders in your previous roles. This could be through presentations, reports, or collaborative projects.
How to prepare for a job interview at Vargo Group
✨Research the Company
Before your interview, take some time to understand Vargo Group's mission and values, especially their focus on cyber security training. Familiarise yourself with their recent projects and any news about their expansion. This will help you tailor your responses and show genuine interest.
✨Prepare for Strategic Questions
Given the role's emphasis on marketing strategy and sales alignment, be ready to discuss your past experiences in these areas. Think of specific examples where you've successfully developed marketing strategies or led a sales team, and how those experiences can benefit Vargo Group.
✨Showcase Your Analytical Skills
The job requires strong analytical abilities, so be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of KPIs you've tracked and how you've adjusted strategies based on performance metrics.
✨Demonstrate Communication Skills
As communication is key in this role, practice articulating your thoughts clearly and confidently. Be ready to discuss how you've effectively communicated with teams, clients, and external agencies in previous roles, highlighting your ability to lead and collaborate.
