At a Glance
- Tasks: Lead growth in retail media and supplier brand marketing across omnichannel platforms.
- Company: Join Angling Direct, a purpose-led business with a passion for fishing.
- Benefits: Competitive salary, bonus opportunities, generous discounts, and wellbeing support.
- Other info: Enjoy autonomy and direct impact on revenue generation and campaign performance.
- Why this job: Shape the future of commercial marketing in a dynamic, fast-growing environment.
- Qualifications: Experience in commercial marketing and strong analytical skills required.
The predicted salary is between 55000 - 55000 £ per year.
We’re looking for a Commercial Marketing Manager to lead the growth of our evolving retail media and supplier brand marketing offering across Angling Direct’s omnichannel estate. This is a commercially focused role where you will lead and own the development of supplier-funded marketing revenue streams, leveraging our store network, digital reach, and customer insight capability to deliver measurable impact.
You’ll play a key role in building and scaling an omnichannel media proposition, working directly with brands to translate data into campaigns that drive both sales and customer engagement.
What You’ll Deliver
- Develop and grow supplier-funded marketing revenue streams
- Build compelling commercial propositions and rate cards for suppliers
- Partner with brands to design data-led, omnichannel campaigns across stores and digital channels
- Identify and monetise advertising opportunities across in-store, online, and digital platforms
- Use customer insights (Ometria, Power BI and other tools) to target audiences and influence supplier investment
- Own campaign performance reporting – driving ROI, engagement and conversion improvements
- Align campaigns with category strategy, product launches and promotional calendars
- Work cross-functionally with Buying, Retail Operations and Digital teams to deliver best-in-class execution
This role is pivotal to delivering our ambition to grow commercial marketing income and retail media capability, while strengthening strategic supplier partnerships.
What We’re Looking For
- Experience in commercial marketing, trade marketing, shopper marketing or FMCG customer marketing
- Strong commercial mindset with the ability to sell marketing opportunities to brands
- Proven track record of working with suppliers or external partners to generate revenue
- Strong analytical capability – able to turn customer insight into actionable campaigns
- Experience operating across omnichannel retail environments (store + e-commerce)
- Confident stakeholder manager, able to influence internally and externally
- Hands-on, delivery-focused with strong attention to detail
Why This Role Stands Out
- Opportunity to build and shape the development of the commercial marketing function in a dynamic and fast-growing business
- Access to a highly engaged customer base and large omnichannel reach
- Direct visibility of impact through revenue generation and campaign performance
- High level of ownership and autonomy in a commercially critical role
What’s In It For You
- Working at Angling Direct isn’t just another retail role. It is an opportunity to be part of a growing, purpose-led business where you can genuinely make an impact.
- Enjoy great rewards and benefits
- Competitive salary and bonus opportunities
- Generous colleague discount on products
- Pension and life assurance
- Wellbeing days off and support
- Access to ongoing learning and development
- Turn passion into a career! If you love fishing, or simply enjoy working in a specialist customer-focused environment, you’ll be surrounded by knowledgeable colleagues and customers who share that enthusiasm!
Commercial Marketing Manager - UK & Europe (Hybrid) in Rackheath employer: VanWonen
At Angling Direct, we pride ourselves on being a purpose-led business that values growth and innovation. As a Commercial Marketing Manager, you'll enjoy a dynamic work culture that fosters collaboration and creativity, with ample opportunities for professional development and direct impact on revenue generation. With competitive rewards, generous discounts, and a passionate team of fishing enthusiasts, this role offers a unique chance to turn your passion into a fulfilling career in a thriving omnichannel retail environment.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Manager - UK & Europe (Hybrid) in Rackheath
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VanWonen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VanWonen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VanWonen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VanWonen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Marketing Manager - UK & Europe (Hybrid) in Rackheath
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VanWonen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VanWonen:Show us that you’ve done your homework! In your application, briefly mention what you admire about VanWonen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VanWonen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VanWonen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VanWonen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
