At a Glance
- Tasks: Lead innovative marketing campaigns to drive growth and enhance brand presence.
- Company: Join an award-winning logistics leader in a dynamic, hybrid work environment.
- Benefits: Enjoy competitive salary, healthcare, hybrid working, and career development opportunities.
- Other info: Exciting career progression in a modern, tech-driven workplace.
- Why this job: Make a real impact in a fast-paced B2B environment with creative freedom.
- Qualifications: Experience in B2B marketing and strong digital marketing skills required.
The predicted salary is between 40500 - 49500 £ per year.
Marketing Manager (B2B) – Hybrid Working
Join an award-winning logistics leader driving innovation in global trade.
About the Role
Are you an experienced marketing professional with a track record of creating campaigns that generate leads, build brand presence and support commercial growth?
This is an exciting opportunity to join our multi award-winning logistics company and play a key role in shaping and delivering our marketing strategy.
Reporting directly to the Chief Commercial Officer, you'll lead Unsworth's marketing function, developing and delivering campaigns that support commercial growth, strengthen our brand and generate new business opportunities.
This hands-on role suits someone who combines strategic thinking with confident delivery across digital, print and events.
Unsworth is a leading independent freight and supply chain solutions provider .
Recognised internationally and with multiple industry awards, we combine technology and customer service to simplify international trade and deliver value for our clients.
What You’ll Be Doing
This varied Marketing Manager role will include
- Developing and implementing marketing plans that support business growth and corporate objectives.
- Planning and delivering integrated marketing campaigns across digital, email, SEO, social media, PR and traditional channels.
- Partnering with Sales to deliver targeted marketing campaigns using Hub Spot and Cognism.
- Managing the Marketing Project Planner and Content Calendar to coordinate marketing activity and ensure timely campaign delivery.
- Creating and managing marketing collateral, including brochures, sales presentations, case studies, digital content, event materials and branded merchandise.
- Supporting exhibitions, networking events and industry conferences.
- Monitoring market trends, competitor activity and customer insights to identify new opportunities.
- Measuring campaign performance against KPIs and ROI, and recommending improvements.
- Managing relationships with external PR agencies, designers and marketing suppliers.
- Ensuring brand consistency across all marketing channels and communications.
- Managing the marketing budget and ensuring effective allocation of spend.
- What You’ll Need
We’re looking for a proactive, commercially minded marketing professional who thrives in a fast-paced B2B environment.
- Previous experience in B2B Marketing role is essential.
- Experience in freight forwarding, logistics or supply chain industry is highly desirable.
- Proven ability to develop and deliver successful multi-channel campaigns.
- Strong knowledge of digital marketing, SEO, email marketing, social media and content marketing.
- Experience with CRM and marketing automation platforms, ideally Hub Spot, and lead generation tools such as Cognism.
- Excellent organisation and project management skills, with the ability to manage multiple priorities.
- Strong analytical skills, with experience measuring and presenting campaign performance.
- Excellent copywriting and communication skills.
- Creative thinker with a commercial mindset and a passion for delivering measurable results.
- Proficient in Microsoft Office and marketing analytics tools.
What’s on offer?
- Competitive salary and comprehensive benefits package
- Hybrid working for better work-life balance
- Healthcare plan
- Employee Assistance Programme
- Groupe Life Assurance
- Enhanced holiday scheme
- Cycle to Work programme
- Gym and lifestyle discounts
- Loyalty rewards and recognition schemes
- Award-winning training and development
- Genuine career progression opportunities
- Modern, technology-driven working environment
- #J-18808-Ljbffr
Marketing Manager employer: VanWonen
VanWonen is an excellent employer for those seeking a rewarding career in the logistics sector, particularly as a Multimodal Operator near Grangemouth. With a strong emphasis on teamwork and professional growth, employees benefit from a competitive salary and a comprehensive benefits package, all within a supportive environment that values continuous improvement and exceptional customer service.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VanWonen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VanWonen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VanWonen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VanWonen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VanWonen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VanWonen:Show us that you’ve done your homework! In your application, briefly mention what you admire about VanWonen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VanWonen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VanWonen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VanWonen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
