At a Glance
- Tasks: Lead growth in retail media and supplier brand marketing across omnichannel platforms.
- Company: Join Angling Direct, a purpose-led business with a passion for fishing.
- Benefits: Competitive salary, bonus opportunities, generous discounts, and wellbeing support.
- Other info: Enjoy autonomy and direct impact on revenue generation and campaign performance.
- Why this job: Shape the future of commercial marketing in a dynamic, fast-growing environment.
- Qualifications: Experience in commercial marketing and strong analytical skills required.
The predicted salary is between 55000 - 55000 £ per year.
We’re looking for a Commercial Marketing Manager to lead the growth of our evolving retail media and supplier brand marketing offering across Angling Direct’s omnichannel estate. This is a commercially focused role where you will lead and own the development of supplier-funded marketing revenue streams, leveraging our store network, digital reach, and customer insight capability to deliver measurable impact. You’ll play a key role in building and scaling an omnichannel media proposition, working directly with brands to translate data into campaigns that drive both sales and customer engagement.
What You’ll Deliver
- Develop and grow supplier-funded marketing revenue streams
- Build compelling commercial propositions and rate cards for suppliers
- Partner with brands to design data-led, omnichannel campaigns across stores and digital channels
- Identify and monetise advertising opportunities across in-store, online, and digital platforms
- Use customer insights (Ometria, Power BI and other tools) to target audiences and influence supplier investment
- Own campaign performance reporting – driving ROI, engagement and conversion improvements
- Align campaigns with category strategy, product launches and promotional calendars
- Work cross-functionally with Buying, Retail Operations and Digital teams to deliver best-in-class execution
This role is pivotal to delivering our ambition to grow commercial marketing income and retail media capability, while strengthening strategic supplier partnerships.
What We’re Looking For
- Experience in commercial marketing, trade marketing, shopper marketing or FMCG customer marketing
- Strong commercial mindset with the ability to sell marketing opportunities to brands
- Proven track record of working with suppliers or external partners to generate revenue
- Strong analytical capability – able to turn customer insight into actionable campaigns
- Experience operating across omnichannel retail environments (store + e-commerce)
- Confident stakeholder manager, able to influence internally and externally
- Hands-on, delivery-focused with strong attention to detail
Why This Role Stands Out
- Opportunity to build and shape the development of the commercial marketing function in a dynamic and fast-growing business
- Access to a highly engaged customer base and large omnichannel reach
- Direct visibility of impact through revenue generation and campaign performance
- High level of ownership and autonomy in a commercially critical role
What’s In It For You
- Working at Angling Direct isn’t just another retail role. It is an opportunity to be part of a growing, purpose-led business where you can genuinely make an impact.
- Enjoy great rewards and benefits
- Competitive salary and bonus opportunities
- Generous colleague discount on products
- Pension and life assurance
- Wellbeing days off and support
- Access to ongoing learning and development
- Turn passion into a career! If you love fishing, or simply enjoy working in a specialist customer-focused environment, you’ll be surrounded by knowledgeable colleagues and customers who share that enthusiasm!
Commercial Marketing Manager - UK & Europe (Hybrid) in London employer: VanWonen
VanWonen is an excellent employer for those seeking a rewarding career in the logistics sector, particularly as a Multimodal Operator near Grangemouth. With a strong emphasis on teamwork and professional growth, employees benefit from a competitive salary and a comprehensive benefits package, all within a supportive environment that values continuous improvement and exceptional customer service.
