At a Glance
- Tasks: Lead a dynamic PR & Social Media team and manage key client relationships.
- Company: SHIFT Active Media, a leader in innovative PR strategies.
- Benefits: Competitive salary, collaborative culture, and opportunities for professional growth.
- Other info: Join a passionate team and enjoy a vibrant office environment.
- Why this job: Make an impact in the cycling industry while driving creative PR campaigns.
- Qualifications: Proven experience in senior PR roles and team management skills.
The predicted salary is between 60000 - 80000 £ per year.
This role is to cover the maternity leave of SHIFT Active Media’s Head of PR & Social Media. We’re looking for an experienced leader who can help SHIFT maintain quality and commercial success during the Head of Department’s absence. Ideally, we are looking for someone who can guide and manage our multi-skilled PR & Social Media team, with an emphasis on supporting the development of PR strategies, driving team proactivity, and ensuring brilliant basics, whilst also personally running some key PR client relationships.
You will act as a trusted PR expert to our PR clients, sometimes working as part of an integrated team across the agency and at other times leading PR only clients with additional commercial support from Senior Management or Business Director leads.
PR & Social Media Expertise and ExcellenceMaintain the quality of our PR & Social Media output through innovation, learning, and a deep understanding of the earned media and social landscape including being well versed in the impact AI is having on PR. Champion best practice across PR and Social, ensuring work is strategic, culturally relevant, and commercially impactful. Help develop and sell in bigger and more ambitious PR ideas and plans.
Client Leadership & Relationship BuildingBuild and own senior level client relationships, acting as a trusted advisor with honesty, confidence, and pragmatism. Lead key PR & Social relationships in close collaboration with Account Management on integrated accounts, ensuring best in class service, retention, and growth.
Commercial & Business GrowthWork closely with the commercial and new business teams to pitch, win, and grow PR & Social Media opportunities. Be comfortable in the detail while maintaining a clear view of the bigger picture. Be across your own and the team's (as appropriate) utilisation and burn rates against client retainers and projects.
Team Management & DevelopmentLead by example in behaviour, energy and standards, continue to build a positive, collaborative and ambitious team culture. Be on hand to help with difficult or complex decisions and identify when to seek counsel from other senior team members. Ensure clear communication, regular feedback and accountability across the team.
Industry & Media RelationshipsLead the team in building and maintaining strong relationships with endemic media, journalists, influencers, and industry partners. Ensure the team is proactively meeting, engaging, and generating coverage across relevant industry and consumer media, as well as understanding how to leverage social and AI to deepen reach. Represent SHIFT confidently within the industry.
Skills & Behaviours- Creativity: Drives the PR & editorial strategy. Leads a team to deliver highly targeted PR campaigns, defines measurement metrics, and analyses effectiveness to inform future activity.
- Approach, Commitment & Passion: Objective, maintains a cool head under pressure, acts as a trusted advisor in a crisis, and sets the benchmark for professionalism.
- Collaboration & Leadership: Motivates and inspires agency wide collaboration and process through great leadership and integrated thinking.
- Communication & Relationships: Communicates with gravitas to influence across all levels internally and externally. Functions as a trusted advisor to senior clients.
- Delivery & Expertise: Builds senior client relationships, develops a deep understanding of their business, and ensures that the agency is focused on delivery against their goals and objectives.
- Strategic Thinking: Sees the bigger picture, counsels clients on PR and broader comms strategy, and develops and leads campaigns.
- Commercial Understanding: Takes direct accountability for delivering PR income and understands how to do that profitably.
- Decision Making: Owns tough business decisions, takes responsibility, and challenges where necessary.
Experience working in a senior PR role within an agency, or in a relevant client side comms role within a cycling business. A proven track record of developing and delivering PR & communication strategies and plans over a number of years. Has good evidence of understanding how social and AI are integral to shaping a modern PR offering. Experience managing a team to deliver PR campaigns and run press office services. A passion for cycling and outdoor pursuits, whilst not always essential, is looked upon very favourably.
This role is primarily office-based, with the team currently working 4 days out of 5 in the office.
PR & Social Media Director in Bath employer: VanWonen
At SHIFT Active Media, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. Our commitment to employee growth is evident through our emphasis on innovation and professional development, particularly in the dynamic fields of PR and social media. Located in a thriving environment, we offer unique opportunities for team members to engage with industry leaders and enhance their skills while working on exciting projects that make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Social Media Director in Bath
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your best PR campaigns and social media strategies. This will help us see your skills in action and how you can bring value to our team.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out to companies you admire, like SHIFT Active Media. Express your interest and share how you can contribute to their success.
✨Tip Number 4
Prepare for interviews by researching the company’s recent PR efforts and social media presence. This shows us you’re genuinely interested and ready to hit the ground running!
We think you need these skills to ace PR & Social Media Director in Bath
Some tips for your application 🫡
Show Your PR Passion:When you're writing your application, let your enthusiasm for PR and social media shine through. We want to see how your experience aligns with our needs, so share specific examples of campaigns you've led or innovative strategies you've implemented.
Tailor Your CV:Make sure your CV is tailored to the role of PR & Social Media Director. Highlight relevant experiences that showcase your leadership skills and ability to manage a team effectively. We love seeing how you’ve driven success in previous roles!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Be sure to mention your understanding of the cycling industry and how you can leverage AI in PR. Keep it engaging and personal – we want to get to know you!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at SHIFT Active Media!
How to prepare for a job interview at VanWonen
✨Know Your PR Stuff
Make sure you brush up on the latest trends in PR and social media, especially how AI is influencing the industry. Be ready to discuss innovative strategies you've implemented in the past and how they can apply to SHIFT Active Media.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led a team in previous roles. Highlight your ability to motivate and inspire others, and be ready to discuss how you handle complex decisions and foster a positive team culture.
✨Build Client Relationships
Think about your approach to client management. Be prepared to share specific instances where you've built strong relationships with senior clients and how you've acted as a trusted advisor. This will show that you understand the importance of client leadership.
✨Demonstrate Commercial Acumen
Understand the commercial side of PR. Be ready to discuss how you've contributed to business growth in previous roles, including pitching new ideas and managing budgets effectively. This will show that you can balance creativity with commercial success.
