Market Strategy Director, NA

About Vantage Data Centers

Vantage Data Centers powers, cools, protects and connects the technology of the world’s well-known hyperscalers, cloud providers and large enterprises. Developing and operating across North America, EMEA and Asia Pacific, Vantage has evolved data center design in innovative ways to deliver dramatic gains in reliability, efficiency and sustainability in flexible environments that can scale as quickly as the market demands.

Strategic Marketing Department

The Strategic Marketing department at Vantage is a dynamic and integral component of our global business strategy, dedicated to enhancing our market position, brand integrity, and customer engagement across the world. This department comprises three specialized teams, each contributing uniquely to our overarching goals.

• Global Market Strategy Team: This team is the backbone of our competitive intelligence efforts. It focuses on tracking and analyzing market trends, competitor activities, and customer insights to steer business decisions globally.
• Global Marketing Team: The Global Marketing team is tasked with sculpting and maintaining Vantage’s brand identity and market positioning worldwide.
• Global Account Management (GAM) Support Team: Recognizing the importance of our global clientele, the GAM Support team is designed to offer tailored support to our largest customers.

Position Overview

This role can be based in Denver, CO, or Santa Clara, CA in alignment with our flexible work policy (3 days onsite, 2 days flexible) or remotely. Vantage Data Centers is looking for a Director of NA Market Strategy to lead the development of strategic expansion plans for infrastructure investments across Vantage’s North American (NA) markets.

In this role, you will be responsible for analyzing data center, cloud, & AI markets and leading the development of market entry and expansion strategies with actionable investment recommendations. Key focuses of the role include cloud and AI market research, competitive analysis, customer intelligence, analysis of macroeconomic and political trends, emerging market due diligence, and understanding key customer trends.

You will partner closely with teams across all business functions to analyze key customer and infrastructure development data in order to develop investments plans critical to the growth of our NA business. In addition to developing market specific strategies, you will develop long term expansion plans and direct regional market prioritization. You will present market strategies and investment recommendations to the Executive Team.

Essential Job Functions

• Conduct data center and cloud industry research, analyze regional market dynamics, and understand customer demand and growth patterns in order to identify market specific risks and opportunities.
• Develop market entry and market expansion strategies with specific, actionable investment recommendations.
• Conduct due diligence on infrastructure development and operating environments in emerging markets.
• Partner closely with Sales, Site Selection, Engineering and Development teams to source market intelligence and develop cohesive understandings of each metro area and hyperscale cloud market.
• Conduct NA cloud & AI industry analyses and monitor cross-region data centers trends to develop long term expansion plans.
• Lead regional market prioritization based on risk and opportunity analysis.
• Present market strategies and investment recommendations to Executive Team on a weekly basis.
• Drive development of new methods and systems to improve the effectiveness, efficiency, and scalability of market analysis and strategy development.
• Handle additional duties as assigned by management.

Job Requirements

• Education: Bachelor’s degree in a relevant field or equivalent experience.
• Experience: 10+ years’ experience developing go-to-market and expansion plans for digital infrastructure investments.

Skills

• Advanced knowledge of hyperscale cloud providers, including cloud products, service and network architectures, and regional infrastructure deployments.
• Intimately familiar with the cloud market dynamics, including hyperscale cloud provider growth patterns, go-to-market priorities, and infrastructure decision-making criteria.
• Advanced domain knowledge of digital infrastructure, including colocation, fiber, power, interconnection, IP transit & peering domains.
• Strong understanding of the data center colocation industry with intimate knowledge of regional colocation markets.
• Experience developing data-driven market entry and expansion strategies, and making actionable infrastructure investment recommendations.
• Exceptional ability to communicate effectively with senior executives and effectively influence senior leadership decision-making.

Travel is expected to be up to 10% but may increase over time as the business evolves.

Physical Demands and Special Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to handle, or feel objects; reach with hands and arms; climb stairs; balance; stoop or kneel; talk and hear. The employee must occasionally lift and/or move up to 25 pounds.

Additional Details

Salary Range: $197,000-$207,000 Base + Bonus. This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

We operate with No Ego and No Arrogance. We work to build each other up and support one another, appreciating each other’s strengths and respecting each other’s weaknesses. We find joy in our work and each other, actively seeking opportunities to inject fun into what we do.

Our hard and efficient work is rewarded with an above market total compensation package. We offer a comprehensive suite of health and welfare, retirement, and paid leave benefits exceeding local expectations.

Throughout the year, the advantage of being part of the Vantage team is evident with an array of benefits, recognition, training and development, and the knowledge that your contribution adds value to the company and our community.

Don’t meet all the requirements? Please still apply if you think you are the right person for the position. We are always keen to speak to people who connect with our mission and values. Vantage Data Centers is an Equal Opportunity Employer.