Director, Marketing, EMEA in London

About Vantage Data Centers: Vantage Data Centers powers, cools, protects and connects the technology of the world’s well-known hyperscalers, cloud providers and large enterprises. Developing and operating across North America, EMEA and Asia Pacific, Vantage has evolved data center design in innovative ways to deliver dramatic gains in reliability, efficiency and sustainability in flexible environments that can scale as quickly as the market demands.

Location: London - hybrid

Position Overview: The Director of Marketing will lead all EMEA marketing as part of a global team. This hands-on role will have overall responsibility for the region’s marketing plan, budget and successful execution. Key focus areas include sales enablement, content development, public relations, public policy communications, events, customer communications and lead generation. Apart from these core areas, the Director of Marketing will support various corporate initiatives as part of a global marketing organization. The individual will report directly to the Vice President, Marketing, Global and will collaborate with various stakeholders and teams within the company to achieve department, regional and global goals.

Essential Job Functions:

• Partner with EMEA President to identify, execute and report on marketing programs to advance the regional business.
• Develop the EMEA marketing plan, create and manage budget to track ROI, execute strategy and tactics, and report on outcomes. Align regional initiatives with global marketing objectives and company goals.
• Manage EMEA marketing team and agencies to drive outcomes in a fast-paced and dynamic business environment. This is a player/coach role with a combination of strategy and hands-on doing with no ego.
• Represent the region in global marketing planning and strategy sessions; ensure global brand consistency while adapting messaging locally to resonate with audiences.

Duties:

• Oversee all EMEA marketing activities with the support of a global team and outside agencies.
• Lead and mentor regional team; contribute to a culture of high-performance, collaboration and continuous learning.
• Manage the creation and execution of multi-channel marketing campaigns (digital, events, content, public relations, social, etc.).
• Write original marketing copy, from email campaigns to data sheets and public policy messaging decks; copyedit the work of internal team members and external agencies – attention to detail is a must.
• Support sales with identifying prospects, lead generation campaigns, presentations, etc.
• Manage all regional events, including tradeshows, customer appreciation events, groundbreakings and grand openings.
• Collaborate with public policy team on messaging, programs and community engagement initiatives.
• Work with regional people and culture team to deploy recruitment marketing campaigns.
• Partner with global marketing team to support corporate website, regional announcements, etc.
• Set key performance indicators (KPIs), track and report on outcomes to highlight effectiveness of programs and investments.
• Own and support a variety of general marketing activities, both regionally and in support of the global marketing organization.

Job Requirements:

• Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or equivalent experience required.
• A strategic thinker who is results driven and customer focused; 10-12+ years of progressive experience with at least five years in a leadership role.
• Data center experience is strongly preferred but not required.
• Proven success developing and executing regional marketing strategies that deliver measurable business results.
• Strong leadership, communication and project management skills.
• Experience working in a matrixed global organization.
• Exhibit executive presence and confidence to regularly interact with leaders across the organization.
• Knowledge of Associated Press (AP) Style, Salesforce and HubSpot is highly desired.
• Travel required is expected to be 5 to 10%, generally traveling to other Vantage offices/data centers. Travel may increase over time as the business evolves.

The marketing team is responsible for Vantage’s brand, identity and positioning in the global marketplace. The department further leads public and analyst relations to ensure constituents are educated on Vantage’s products, services and markets. The team partners with sales, new site development, construction, finance, people and culture, public policy, internal communications and other departments to grow market share, acquire and retain customers, expand into new geographies, understand customer sentiment and promote the company as an employer of choice.

We operate with No Ego and No Arrogance. We work to build each other up and support one another, appreciating each other’s strengths and respecting each other’s weaknesses. We find joy in our work and each other, actively seeking opportunities to inject fun into what we do. Our hard and efficient work is rewarded with an above market total compensation package. We offer a comprehensive suite of health and welfare, retirement, and paid leave benefits exceeding local expectations. Throughout the year, the advantage of being part of the Vantage team is evident with an array of benefits, recognition, training and development, and the knowledge that your contribution adds value to the company and our community.

Don’t meet all the requirements? Please still apply if you think you are the right person for the position. We are always keen to speak to people who connect with our mission and values. Vantage Data Centers is an Equal Opportunity Employer.