At a Glance
- Tasks: Lead Vanta's brand vision and create impactful narratives that resonate across all channels.
- Company: Join a fast-growing tech company dedicated to building trust in online security.
- Benefits: Enjoy competitive salary, equity, comprehensive health coverage, and flexible PTO.
- Other info: Work remotely with a diverse team and enjoy industry-leading perks.
- Why this job: Shape the future of a brand that transforms security into a relatable story.
- Qualifications: 15+ years in brand leadership with a knack for storytelling and team building.
The predicted salary is between 120000 - 150000 € per year.
At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. We partner with everyone from hypergrowth startups navigating security for the first time to Fortune 50 enterprises operating at massive scale. We need a brand that earns attention, respect, and confidence across all of them.
This role brings together three core pillars that often operate separately: Creative, Content & Social, and Communications. At Vanta, they operate as one system. You are responsible for setting the direction for each and ensuring they work together to build a brand that drives both perception and pipeline. You will own our company narrative, design integrated campaigns that fuel demand, and create moments that cut through the noise and across channels from out-of-home to social. This is not a brand stewardship role. It is a brand creation role. You will define what Vanta becomes, push beyond category norms, and connect storytelling directly to business impact. You will partner closely with the CMO and executive team to tell stories that move markets, not just metrics. The right leader is both visionary and operator. You can set a bold direction and build the systems and teams to deliver it.
What you’ll do as the VP of Brand at Vanta:
- Set the Brand Vision: Define and evolve how Vanta shows up across every touchpoint. Ensure the brand is consistent, distinctive, and clearly differentiated across Creative, Content & Social, and Communications.
- Lead Creative: Build and scale a world‑class creative organization across brand design, advertising, web, video, motion, and production. Set the visual and experiential standard for Vanta. Develop strong second‑line leadership and maintain a high bar for craft. Embrace the cutting edge of AI tools and use them to constantly find an edge.
- Lead Content & Social: Own Vanta’s voice, editorial strategy, and presence across owned channels. Build programming that earns attention and drives sharing, from short‑form video to data‑driven storytelling. Establish a clear point of view on where attention is going and how Vanta shows up in culture. Make Vanta feel relevant and hard to ignore.
- Lead Communications: Own Vanta’s external narrative across media, analysts, and industry voices. Drive narrative ownership and share of voice for our category. Expand earned media and build a durable executive thought leadership platform.
- Drive measurable brand impact: Build a brand engine that drives demand, increases awareness, and ties investment to pipeline and revenue through clear leading indicators.
- Craft unexpected in‑person experiences: Design Vanta’s presence at events, conferences, and experiential moments, including our flagship conference and major industry events like RSA.
- Experiment and scale: Test bold creative ideas across new formats and channels. Turn what works into repeatable systems and playbooks.
- Partner with leadership: Work closely with the CMO, CEO, and cross‑functional leaders in Growth, Product Marketing, and Product to ensure brand work drives business outcomes.
How to be successful in this role:
- Have 15+ years of brand and creative leadership experience, ideally in high‑growth B2B SaaS or technical consumer companies.
- Have led multiple distinct but connected functions such as Creative, Content, Social, and Communications, and know how to align them under a single strategy.
- Are a strong narrative builder and storyteller. You can turn complex topics like security and trust into stories that feel clear, urgent, and human.
- Have built and scaled high‑performing teams, including second‑line leadership.
- Have evolved brands for enterprise audiences without losing the humanity, sharpness or cultural relevance.
- Bring a portfolio that shows creative excellence tied to business outcomes.
- Have a clear point of view on social and how brands win attention today.
- Have led or closely partnered with communications teams to shape narratives that earn media, analyst, and influencer attention.
- Understand how brand and performance marketing work together and can align both toward growth.
- Are both strategic and operational. You can set direction and build the processes to execute.
- Have experience managing internal teams, agencies, and external partners.
- Are an exceptional communicator who can inspire teams and influence executives.
- Have strong cross‑functional instincts and a track record of partnering with Growth, Product Marketing, Product, and Design.
- Are curious about security, compliance, and the future of trust, and motivated to make these topics feel modern and relevant.
Must be authorized to work in the U.S. without the need for current or future employer sponsorship. Responsible for protecting Vanta and customer data in how your team operates and delivers results. Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.
What you can expect as a Vanta’n:
- Industry‑competitive salary and equity
- Comprehensive medical, dental, and vision coverage, with 100% of employee‑only benefit premiums covered for most medical plans
- 16 weeks paid Parental Leave for all new parents
- Health & wellness stipend
- Remote workspace, internet, and cellphone stipend
- Commuter benefits for team members who report to the SF and NYC office
- Family planning benefits
- Matching 401(k) contribution with immediate vesting
- Flexible PTO policy, plus 80 hours of Sick Time
- 11 company‑paid holidays
- Virtual team building activities, lunch and learns, and other company‑wide events!
- Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney
To provide greater transparency to candidates, we share base pay ranges for all US‑based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar‑stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.
About Vanta: We started in 2018, in the wake of several high‑profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast‑growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged. Now more than ever, making security continuous—not just a point‑in‑time check—is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust—all in a way that's real‑time and transparent. At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.
VP of Brand employer: Vanta
Vanta is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to shape the future of brand strategy in the fast-paced tech landscape. With comprehensive benefits including competitive salaries, generous parental leave, and a commitment to employee growth through flexible PTO and wellness stipends, Vanta ensures that its team members thrive both personally and professionally. Located in vibrant cities like San Francisco and New York, Vanta offers a dynamic environment where creativity meets purpose, making it an ideal place for those looking to make a meaningful impact in the world of security and trust.
StudySmarter Expert Advice🤫
We think this is how you could land VP of Brand
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Vanta or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your personality! When you get the chance to meet with hiring managers or team members, let your passion for brand storytelling shine through. Be memorable and make them see how you can elevate Vanta's narrative.
✨Tip Number 3
Prepare for the unexpected! In interviews, be ready to discuss not just your experience but also your vision for Vanta’s brand. Think about how you can push boundaries and create a brand that resonates across all channels.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Vanta team!
We think you need these skills to ace VP of Brand
Some tips for your application 🫡
Show Your Brand Vision:When applying, make sure to articulate your vision for Vanta's brand. We want to see how you would define and evolve our presence in the market. Think about how you can connect storytelling to business impact!
Highlight Your Creative Leadership:Don’t hold back on showcasing your experience in leading creative teams. We’re looking for someone who can build a world-class creative organisation, so share examples of how you've done this in the past!
Demonstrate Your Narrative Skills:Craft your application like a compelling story. We want to see how you can turn complex topics into engaging narratives. Use your application to show us your storytelling prowess and how it can resonate with our audience.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at Vanta
✨Know Vanta Inside Out
Before your interview, dive deep into Vanta's mission and values. Understand how they help businesses earn and prove trust, and be ready to discuss how your vision aligns with theirs. This shows genuine interest and helps you connect your experience to their goals.
✨Showcase Your Storytelling Skills
As a VP of Brand, storytelling is key. Prepare examples of how you've turned complex topics into engaging narratives. Be ready to discuss specific campaigns you've led that drove business impact, especially in the B2B SaaS space.
✨Demonstrate Cross-Functional Collaboration
Vanta values teamwork across departments. Highlight your experience working with creative, content, and communications teams. Share how you've aligned these functions under a single strategy to achieve brand goals, showcasing your ability to drive collaboration.
✨Be Bold and Innovative
Vanta is looking for someone who can push boundaries. Come prepared with fresh ideas on how to elevate their brand presence. Discuss how you've embraced new technologies, like AI, to enhance brand strategies and create memorable experiences.