At a Glance
- Tasks: Create engaging video and social media content to showcase our vehicles.
- Company: Join VanStar, the UK's largest retailer of used vans with over 20 years of experience.
- Benefits: Enjoy a competitive salary, company car, flexible hours, and 20 days annual leave.
- Other info: Opportunity for professional growth in a supportive environment.
- Why this job: Be part of a dynamic team driving digital marketing in a fast-growing company.
- Qualifications: 5+ years in digital marketing, videography, social media, and paid advertising required.
The predicted salary is between 28800 - 43200 £ per year.
Job Description
Job Title: Senior Digital Marketing & Content Assistant
Location: VanStar Wakefield (Brotherton)
Reports To: Digital Content Manager
Hours: 8:30-17:00 Mon-Fri (Flexible hours available)
Salary: £34,000
Additional Benefits: £20,000 company car
Company Overview
VanStar is the UK’s largest retailer of used vans and commercial vehicles, with over 20+ years of experience. With branches in Leeds and Wakefield, we offer a wide choice of over 700 carefully inspected vans.
Renowned for our commitment to quality, we offer a wide range of vehicles — from budget-friendly choices to premium, high-spec models. Our dedication to customer satisfaction has earned us thousands of five-star reviews and the prestigious title of ‘Used Commercial Vehicle Dealership of the Year’ in both 2023 and 2024.
These back-to-back national awards recognise our industry-leading standards in vehicle quality, customer service, and overall value — a testament to the passion and professionalism our team brings every day.
With exciting growth plans in motion for 2025–26, including the launch of a brand-new site, VanStar is on a mission to become even bigger and better. As we continue to scale and strengthen our position as the UK’s leading used van retailer, we’re expanding our team to support an increasing demand for high-quality digital marketing content.
Role Overview
Are you passionate about videography, social media, photography, digital marketing, and paid social advertising? If you have a strong track record in these areas, this role could be the perfect next step in your career.
We are seeking a driven, passionate, forward-thinking and experienced digital marketer to join our media team at VanStar Wakefield. This role is ideal for a candidate with 5+ years of experience in digital marketing, social media, videography content, photography and paid social advertising.
Day-to-day you will be tasked with photographing and overlaying our vehicles, creating engaging video content that highlights our extensive vehicle offering, capturing on-brand social media content and optimising paid social ads with a clear focus on performance, lead generation and follower growth.
With significant growth plans underway, this role will also involve contributing to the development and execution of wider marketing strategies, including direct marketing, outreach initiatives, radio advertising, and LinkedIn campaigns. Candidates with experience in these areas are strongly encouraged to apply, as we are keen to learn more about your expertise.
Working closely with the Digital Content Manager, you will play a pivotal role in driving the business forward digitally. Together, you’ll collaborate to enhance performance across video, social media, and paid advertising—continually refining our digital output to align with strategic objectives.
Your contributions will have a direct impact on our brand visibility, marketing effectiveness, and overall growth in an increasingly competitive market.
In this dynamic role, no two days are the same. You’ll have the opportunity to apply your existing expertise while gaining valuable new experiences, developing professionally, and expanding your skillset in a fast-paced and supportive environment.
Must-Have Experience
To be considered for this role, you must have 5+ years of experience across the following areas of digital marketing and content:
- Videography & Editing – Your tech-savvy and confident using cameras. You regularly shoot, edit, and share high-quality video content.
- Social Media Star – You know social media like the back of your hand. From growing accounts to optimizing content and staying ahead of trends, you're always on top of what’s working.
- Photography – You have hands-on experience capturing compelling content for both web and social platforms.
- Software Wizard – You’re highly proficient in Adobe Creative Suite, especially Premiere Pro. You know how to edit, colour grade, and export video content with ease.
- Ads Manager Pro – You have a proven track record of running paid campaigns via Meta Ads Manager. You know how to set up, optimise, and report on performance effectively.
- Marketing Strategies – You’ve been involved in developing and delivering outreach marketing campaigns or projects that drive measurable results.
- Full valid UK driving license – You must have a full valid UK driving license.
Desirable Skills
While not essential, the following experience and interests would be highly advantageous:
- Automotive Industry Experience – Previous experience in the automotive sector or a similar role is a strong plus.
- Panasonic Lumix Expertise – Familiarity with Panasonic Lumix cameras is beneficial.
- Passion for Vehicles – A genuine interest in vans, cars, and the automotive world will help you thrive in this role.
- Vehicle Handling Experience – Experience driving a range of vehicle types—including small, medium, and large vans—is preferred.
- Camera Gimbals - You will have experience using camera gimbals, particularly DJI Ronin.
Qualifications
A degree or certification in a related field is desirable but not essential.
Additional benefits
· Competitive salary
· Company car
· 20 days annual leave + bank holidays
· Flexible working hours
What We Offer
Opportunity to work with a leading automotive retailer.
A dynamic and collaborative team environment.
Opportunities for professional growth and development.
Interview process
The interview process will begin with a first-stage telephone interview, where we’ll have an informal conversation about your experience and suitability for the role. Successful candidates will then be invited to a second-stage face-to-face interview. Depending on the outcome and the strength of applications, a third stage may be required.
Senior Digital Marketing & Content Assistant in Knottingley employer: VanStar
VanStar is an exceptional employer, offering a dynamic and collaborative work environment in the heart of Knottingley, England. With a strong commitment to employee growth, you will have the opportunity to develop your skills in digital marketing while contributing to exciting projects that drive the business forward. Enjoy competitive benefits, including a company car and flexible working hours, all while being part of a team recognised for its industry-leading standards and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing & Content Assistant in Knottingley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VanStar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VanStar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VanStar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VanStar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing & Content Assistant in Knottingley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VanStar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VanStar:Show us that you’ve done your homework! In your application, briefly mention what you admire about VanStar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VanStar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VanStar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VanStar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
