At a Glance
- Tasks: Lead culture innovation strategy and manage the VF London office for community engagement.
- Company: Join VF Corporation, a global leader in lifestyle brands with a vibrant culture.
- Benefits: Enjoy a supportive culture, 50% discount on brands, and inclusive initiatives.
- Other info: Dynamic role with opportunities for creativity and collaboration across diverse teams.
- Why this job: Shape cultural innovation across iconic brands and make a real impact in the community.
- Qualifications: Experience in cultural marketing and strong communication skills are essential.
The predicted salary is between 60000 - 80000 £ per year.
VF Corporation is looking for a Sr. Manager of Culture Innovation – EMEA to join our Global Culture Innovation Team based in London. As the Sr. Manager, you will shape and execute the culture innovation vision across our portfolio of brands in the region.
Responsibilities
- Portfolio Strategy & Annual Planning: lead the annual and seasonal culture innovation planning cycle for EMEA, partnering with brand and regional marketing leads to set priorities, create a rolling 12–18 month roadmap, identify cultural white spaces, translate into pilots, and scale successful concepts.
- Space Management & Programming: own day‑to‑day and strategic management of the VF London office, ensuring it operates as a community‑first platform for cultural innovation; develop an annual/seasonal programming calendar of events, workshops, exhibitions, brand moments, community sessions, and creator residencies.
- Measurement Framework & Business Impact: define an EMEA measurement approach for culture innovation, setting clear success definitions for initiatives (cultural resonance, consumer engagement, community growth, earned impact, brand desire proxies).
- Budget, Vendor & Resource Management: plan, forecast, and steward the regional budget, managing agency and vendor resources.
- Global Alignment & Liaison: serve as the primary EMEA liaison to the Global Culture Innovation team, ensuring regional plans align with enterprise priorities, providing market intelligence, and coordinating cross‑region collaboration opportunities.
Qualifications
- Proven experience in cultural or energy marketing within fashion, art, music, or subcultural communities.
- Deep familiarity with London’s cultural scene and the ability to engage other European cultural capitals.
- Experience in the apparel, fashion, or sporting goods industry, especially in product, marketing, innovation, communications, or merchandising.
- Excellent communication skills and ability to build relationships across communities and internally with brand leaders and product/marketing teams.
- Strong entrepreneurial mindset, strategic thinking, and hands‑on execution capability.
What’s in it for you
- Supportive, feedback‑based culture that values respect and integrity.
- Inclusive international environment with diverse backgrounds, lifestyles and nationalities.
- Iconic lifestyle brand with multi‑brand, multi‑country reach.
- Breakout areas with complimentary drinks.
- 50% discount card on all VF brands.
- Free to Be, Inclusion & Diversity initiatives.
As an equal opportunity employer, VF Corporation strives to foster a culture of belonging based on respect, connection, openness and authenticity. We welcome applicants of all backgrounds, genders, ages, nationalities, religions, sexual orientations, gender identities, and abilities.
Senior Manager of Culture Innovation EMEA employer: Vans
VF Corporation is an exceptional employer, offering a dynamic and inclusive work culture that prioritises respect, integrity, and employee growth. Based in the vibrant city of London, employees benefit from a supportive environment that encourages creativity and innovation, alongside unique perks such as a 50% discount on all VF brands and access to engaging community events. With a commitment to diversity and a focus on cultural resonance, this role provides a meaningful opportunity to shape the future of iconic lifestyle brands across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager of Culture Innovation EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, workshops, or even casual meet-ups. The more you engage with others, the better your chances of landing that dream job.
✨Tip Number 2
Show off your passion for culture innovation! When you get the chance to chat with potential employers, share your ideas and insights about the cultural scene. This will help you stand out as someone who truly gets the role.
✨Tip Number 3
Don’t just apply – follow up! After submitting your application through our website, drop a friendly email to express your enthusiasm. A little persistence can go a long way in showing you're genuinely interested.
✨Tip Number 4
Prepare for interviews by researching VF Corporation’s culture and values. Be ready to discuss how your experience aligns with their mission. This shows you’re not just looking for any job, but you’re keen on being part of their team.
We think you need these skills to ace Senior Manager of Culture Innovation EMEA
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Manager of Culture Innovation role. Highlight your experience in cultural marketing and how it aligns with VF Corporation's vision. We want to see how you can bring your unique flair to our team!
Showcase Your Creativity:This role is all about innovation, so don’t hold back! Use your application to demonstrate your creative thinking and past successes in cultural initiatives. We love seeing fresh ideas that could resonate with our diverse audience.
Be Authentic:We value authenticity at StudySmarter, so let your personality shine through in your application. Share your passion for culture and community, and how you’ve engaged with London’s vibrant scene. We’re looking for someone who can connect with our brand ethos!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. We can’t wait to hear from you!
How to prepare for a job interview at Vans
✨Know Your Cultural Landscape
Dive deep into London’s cultural scene and the broader EMEA region. Familiarise yourself with current trends, key players, and emerging movements in fashion, art, and music. This knowledge will not only impress your interviewers but also show that you’re genuinely passionate about the role.
✨Showcase Your Strategic Mindset
Prepare to discuss how you would lead the annual culture innovation planning cycle. Think about specific examples from your past experience where you identified cultural white spaces and successfully executed innovative strategies. Be ready to share your thought process and the impact of your initiatives.
✨Communicate Effectively
Since this role requires excellent communication skills, practice articulating your ideas clearly and confidently. Use examples that demonstrate your ability to build relationships across communities and with internal teams. Remember, it’s not just what you say, but how you say it!
✨Be Ready for Budget Talk
Brush up on your budget management skills. Be prepared to discuss how you would plan and forecast the regional budget while managing vendor resources. Having a clear understanding of financial stewardship will show that you can handle the responsibilities of the role effectively.
