At a Glance
- Tasks: Lead culture innovation strategy and manage the VF London office for community-driven projects.
- Company: Join VF Corporation, a global leader in lifestyle brands with a vibrant culture.
- Benefits: Enjoy a supportive culture, 50% discount on brands, and inclusive initiatives.
- Other info: Dynamic role with opportunities for creativity and collaboration across Europe.
- Why this job: Shape cultural innovation across iconic brands and make a real impact in the community.
- Qualifications: Experience in cultural marketing and strong communication skills are essential.
The predicted salary is between 60000 - 80000 £ per year.
VF Corporation is looking for a Sr. Manager of Culture Innovation – EMEA to join our Global Culture Innovation Team based in London. As the Sr. Manager, you will shape and execute the culture innovation vision across our portfolio of brands in the region.
Responsibilities
- Portfolio Strategy & Annual Planning: lead the annual and seasonal culture innovation planning cycle for EMEA, partnering with brand and regional marketing leads to set priorities, create a rolling 12–18 month roadmap, identify cultural white spaces, translate into pilots, and scale successful concepts.
- Space Management & Programming: own day‐to‐day and strategic management of the VF London office, ensuring it operates as a community‐first platform for cultural innovation; develop an annual/seasonal programming calendar of events, workshops, exhibitions, brand moments, community sessions, and creator residencies.
- Measurement Framework & Business Impact: define an EMEA measurement approach for culture innovation, setting clear success definitions for initiatives (cultural resonance, consumer engagement, community growth, earned impact, brand desire proxies).
- Budget, Vendor & Resource Management: plan, forecast, and steward the regional budget, managing agency and vendor resources.
- Global Alignment & Liaison: serve as the primary EMEA liaison to the Global Culture Innovation team, ensuring regional plans align with enterprise priorities, providing market intelligence, and coordinating cross‐region collaboration opportunities.
Qualifications
- Proven experience in cultural or energy marketing within fashion, art, music, or subcultural communities.
- Deep familiarity with London's cultural scene and the ability to engage other European cultural capitals.
- Experience in the apparel, fashion, or sporting goods industry, especially in product, marketing, innovation, communications, or merchandising.
- Excellent communication skills and ability to build relationships across communities and internally with brand leaders and product/marketing teams.
- Strong entrepreneurial mindset, strategic thinking, and hands‐on execution capability.
What's in it for you
- Supportive, feedback‐based culture that values respect and integrity.
- Inclusive international environment with diverse backgrounds, lifestyles and nationalities.
- Iconic lifestyle brand with multi‐brand, multi‐country reach.
- Breakout areas with complimentary drinks.
- 50% discount card on all VF brands.
- Free to Be, Inclusion & Diversity initiatives.
As an equal opportunity employer, VF Corporation strives to foster a culture of belonging based on respect, connection, openness and authenticity. We welcome applicants of all backgrounds, genders, ages, nationalities, religions, sexual orientations, gender identities, and abilities.
Senior Manager of Culture Innovation EMEA in London employer: Vans
VF Corporation is an exceptional employer, offering a dynamic and inclusive work culture that prioritises respect, integrity, and diversity. Based in the vibrant city of London, employees benefit from a supportive environment that encourages personal and professional growth, alongside unique perks such as a generous discount on all VF brands and access to engaging community-focused events. Join us to be part of a forward-thinking team that shapes cultural innovation across iconic lifestyle brands in a truly international setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager of Culture Innovation EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, workshops, or even casual meet-ups in London’s vibrant cultural scene. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for culture innovation! When you get the chance to chat with potential employers, share your ideas and insights about the latest trends in fashion, art, and music. This will help you stand out as someone who truly understands the space.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that resonate with your values. At StudySmarter, we believe in finding the right fit, so make sure to check out our website for opportunities that align with your passion for culture and innovation.
✨Tip Number 4
Prepare for interviews by researching the company’s recent projects and initiatives. Be ready to discuss how your experience can contribute to their culture innovation goals. This shows you’re not just interested in any job, but specifically in making an impact at their organisation.
We think you need these skills to ace Senior Manager of Culture Innovation EMEA in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in cultural marketing and your familiarity with London's vibrant scene. We want to see how your background aligns with our vision for culture innovation!
Showcase Your Creativity:Don’t hold back on showcasing your innovative ideas! Use your application to demonstrate how you can contribute to our culture innovation strategy. We love fresh perspectives, so let your creativity shine through.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured responses that get straight to the heart of your experience and skills. Remember, less is often more!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Vans
✨Know Your Cultural Landscape
Dive deep into London's cultural scene and be ready to discuss how it influences your vision for culture innovation. Familiarise yourself with key players, trends, and events that shape the community, as this will show your genuine interest and understanding of the role.
✨Showcase Your Strategic Mindset
Prepare to discuss your experience in leading strategic initiatives. Bring examples of how you've successfully managed projects from concept to execution, particularly in cultural or energy marketing. Highlight your ability to create roadmaps and measure success, as this aligns perfectly with the responsibilities of the role.
✨Engage with the Community
Demonstrate your ability to build relationships across various communities. Think of specific instances where you've collaborated with diverse groups or stakeholders. This will illustrate your communication skills and your hands-on approach to fostering community engagement.
✨Budgeting and Resource Management Know-How
Be prepared to discuss your experience with budget planning and vendor management. Share examples of how you've effectively forecasted budgets and managed resources to achieve successful outcomes. This will reassure them of your capability to handle the financial aspects of the role.
