At a Glance
- Tasks: Lead and innovate marketing strategies to drive brand growth and engagement.
- Company: Dynamic tech services provider with a focus on innovation and customer success.
- Benefits: Competitive salary, 30 days leave, healthcare, and professional development opportunities.
- Other info: Join a supportive team culture with genuine career progression and autonomy.
- Why this job: Shape the future of marketing in a growing company and make a real impact.
- Qualifications: 5+ years in marketing, strong digital skills, and excellent communication abilities.
The predicted salary is between 35000 - 45000 £ per year.
About the Company
Our client is an established and growing technology services provider, delivering innovative IT solutions to businesses across Northern Ireland and beyond. Built on a reputation for exceptional customer service, technical expertise, and long-term client partnerships, the business supports organisations with managed IT services, cyber security, cloud solutions, digital transformation, and strategic technology consultancy. With a team of approximately 30 employees, the company is entering an exciting phase of growth and is seeking an experienced marketing professional to take ownership of its marketing function and help shape its future brand and commercial success.
The Opportunity
This is a fantastic opportunity for an experienced Senior Marketing Executive looking to step into a broad, autonomous marketing role where they can make a genuine commercial impact. Reporting directly to the senior leadership team, you will take full responsibility for planning, delivering and continuously improving all marketing activity across the business. This is a true generalist role, combining strategic planning with hands-on execution across digital marketing, content creation, branding, events, communications and lead generation. Working closely with the sales and technical teams, you'll develop marketing initiatives that strengthen brand awareness, generate qualified leads and support the company's ambitious growth plans. This role offers significant scope to influence business direction and naturally evolve into a Marketing Manager position as the company continues to expand.
Key Responsibilities
- Develop and implement the overall marketing strategy aligned with business objectives.
- Create annual marketing plans, campaign calendars and measurable KPIs.
- Support business development activities through targeted marketing initiatives.
- Take ownership of the company's brand identity across all platforms.
- Ensure consistent messaging, tone of voice and visual identity.
- Identify opportunities to strengthen market positioning and brand awareness.
- Manage and optimise the company website.
- Drive SEO performance and website traffic.
- Plan and execute email marketing campaigns.
- Manage paid advertising campaigns where appropriate.
- Monitor website analytics and campaign performance.
- Develop and manage the company's social media strategy.
- Grow engagement across LinkedIn and other relevant channels.
- Build a consistent content pipeline that supports employer branding and lead generation.
- Coordinate exhibitions, networking events, webinars and client events.
- Develop promotional materials and event communications.
Essential:
- Minimum 5 years' experience in a broad marketing role.
- Experience developing and delivering marketing strategies.
- Strong digital marketing knowledge across multiple channels.
- Excellent content writing and copywriting skills.
- Experience managing websites and SEO.
- Strong social media marketing experience.
- Graphic design capability using Canva, Adobe Creative Suite or similar.
- Experience creating marketing collateral for both digital and print.
- Video creation and editing experience.
- Strong project management and organisational skills.
- Excellent communication and stakeholder management skills.
- Ability to work independently and take ownership of the marketing function.
- Commercial awareness with an understanding of how marketing contributes to business growth.
Desirable Experience
- Previous experience within the technology, professional services or B2B sectors.
- Experience using CRM and marketing automation platforms such as HubSpot or Mailchimp.
- Knowledge of Google Ads and LinkedIn advertising.
- Marketing qualification (CIM or equivalent).
- Degree in Marketing, Communications or a related discipline.
What's on Offer
- Competitive salary (dependent on experience)
- 30 days annual leave (including public holidays)
- Company pension scheme
- Private healthcare and wellbeing support
- Ongoing professional development and funded training
- Modern office environment with free on-site parking
- Supportive, collaborative culture
- Regular team events
- Genuine career progression opportunities
- High levels of autonomy and responsibility
- Opportunity to shape and lead the marketing function within a growing business
Why Apply?
This is an excellent opportunity for an ambitious marketing professional who enjoys both strategic thinking and hands-on delivery. You'll join a growing business where marketing is recognised as a key driver of commercial success, giving you the autonomy to build, influence and continuously develop the company's marketing function while working closely with senior leadership.
Senior Marketing Executive employer: VANRATH
Join a dynamic technology services provider in Northern Ireland that values innovation and exceptional customer service. As a Senior Marketing Executive, you'll enjoy a supportive and collaborative work culture, with significant opportunities for professional growth and autonomy in shaping the marketing function. With competitive benefits including 30 days annual leave, private healthcare, and ongoing training, this role offers a rewarding environment for ambitious marketing professionals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VANRATH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VANRATH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VANRATH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VANRATH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VANRATH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VANRATH:Show us that you’ve done your homework! In your application, briefly mention what you admire about VANRATH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VANRATH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VANRATH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VANRATH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
