At a Glance
- Tasks: Lead innovative marketing campaigns across diverse brands and drive audience engagement.
- Company: Dynamic group of businesses in media, print, digital, and creative services.
- Benefits: Competitive salary, bonus, paid training, and career progression opportunities.
- Other info: Collaborative culture with opportunities to manage multiple projects and develop new initiatives.
- Why this job: Make a measurable impact on brand growth and customer engagement in a fast-paced environment.
- Qualifications: 3+ years in marketing or eCommerce, strong digital skills, and excellent project management.
The predicted salary is between 31500 - 38500 £ per year.
Overview of the Company
Our client is a diverse and growing group of businesses operating across media, print, digital and creative services. With a number of specialist brands within the Group, the business delivers trusted content, high-quality print solutions, creative services and innovative marketing solutions to a wide range of customers and audiences. As part of continued growth, they are seeking a proactive, creative and commercially driven Marketing Manager to manage and develop marketing activity across the Group. This is a hands-on role covering digital, brand, content, campaigns and events. Working closely with Commercial, Editorial and Digital teams, you will help strengthen brand presence, grow audiences and support commercial performance across the business.
Benefits & Salary
- Competitive salary and benefits package
- Opportunity to manage marketing activity across multiple brands
- Broad remit covering digital, brand, content, eCommerce and events
- Opportunity to make a measurable impact on audience and commercial growth
- Collaborative and fast-paced working environment
- Opportunity to develop and deliver new marketing initiatives
- Career development within a growing Group
Necessary Skills & Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business or a related discipline
- 3+ years' experience in a marketing, digital marketing or eCommerce role
- Experience developing and delivering marketing campaigns
- Strong digital marketing knowledge across websites, SEO, email, social media and paid campaigns
- Experience managing and optimising websites and eCommerce platforms
- Strong understanding of digital customer journeys and conversion optimisation
- Experience with Google Analytics/GA4, Google Tag Manager and Google Ads
- Strong SEO knowledge and experience using SEO tools
- Experience with email marketing platforms such as Klaviyo
- Strong commercial awareness and ability to interpret performance data
- Excellent project management and organisational skills
- Strong communication and stakeholder management skills
- Highly analytical with excellent attention to detail
- Ability to manage multiple projects within a fast-paced environment
Desirable
- Experience managing marketing activity across multiple brands or business units
- Knowledge of subscription-based products and recurring revenue models
- Experience with CRM and marketing automation platforms
- Experience managing website projects and working with developers
- Understanding of UX design and conversion rate optimisation
- Basic HTML/CSS knowledge
- Experience with Power BI, Looker Studio or similar reporting platforms
- Background within publishing, print, media or content-led businesses
Job Responsibilities
- Develop and deliver marketing plans and campaigns across the Group's brands
- Support the growth of the customer subscription base through targeted acquisition, engagement and retention activity
- Manage marketing activity for key consumer-facing brands, with a focus on subscriptions, audience engagement and brand awareness
- Manage the Group's awards programme, including planning, promotion and delivery
- Develop and manage digital marketing activity across relevant channels and platforms
- Manage the Group's website activity, ensuring content is engaging, optimised, up to date and aligned with commercial objectives
- Provide the Commercial team with high-quality marketing materials, content and insights to support sales activity
- Work closely with Commercial, Editorial and Digital teams to develop and deliver integrated campaigns
- Monitor marketing performance and use data to refine campaigns, improve results and maximise ROI
- Identify emerging digital trends, technologies and marketing opportunities
- Maintain a strong understanding of competitor activity, customer behaviour and wider market trends
- Identify opportunities to improve brand visibility, audience engagement and commercial performance
- Support the marketing requirements of the Group's individual businesses and brands
- Ensure the Group's value proposition is communicated consistently across internal and external channels
- Manage multiple marketing projects and initiatives from concept through to delivery
- Manage external suppliers, agencies and partners where required
- Support the wider business with marketing insight, recommendations and new initiatives
Next Steps
To apply, please send your up-to-date CV via this job board for review.
Senior Ecommerce Marketing Manager in Omagh employer: VANRATH
As a Business Development Manager with our esteemed electrical wholesale client, you will thrive in a dynamic work culture that prioritises employee growth and development. With a competitive salary package, including bonuses and a company car, you will enjoy the flexibility of a field-based role while building meaningful relationships with customers in the Enniskillen area. Join a market leader that values innovation and offers exceptional career advancement opportunities in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Ecommerce Marketing Manager in Omagh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VANRATH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VANRATH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VANRATH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VANRATH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Ecommerce Marketing Manager in Omagh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VANRATH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VANRATH:Show us that you’ve done your homework! In your application, briefly mention what you admire about VANRATH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VANRATH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VANRATH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VANRATH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
