At a Glance
- Tasks: Drive marketing strategies and product positioning to boost revenue and market presence.
- Company: Join a dynamic international business known for innovation and customer focus.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work culture.
- Other info: Be part of a team that values curiosity and results-driven approaches.
- Why this job: Make a real impact in a fast-growing company with your marketing expertise.
- Qualifications: Experience in product marketing and strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
The Company
We are recruiting on behalf of a growing international business with a reputation for innovation, quality, and customer-focused solutions. Operating across multiple markets, we partner with a diverse range of commercial customers and deliver products and services that support business operations, customer experience, and large-scale projects. Our culture is collaborative, ambitious, and entrepreneurial. We value individuals who are curious, commercially minded, and motivated by delivering measurable results.
The Role
We are seeking an ambitious and commercially minded Marketing Manager with a strong Product Marketing focus to help drive revenue growth, product adoption, and market expansion. Working closely with commercial, product, sales, and marketing teams, you will play a key role in shaping product positioning, customer messaging, market intelligence, and go-to-market strategies across a diverse product portfolio. This is an excellent opportunity for a Product Marketing professional looking to accelerate their career within a fast-growing organisation where marketing has a direct impact on commercial performance.
Key Responsibilities
- Develop and execute go-to-market strategies for new and existing products and services.
- Act as the voice of the customer, ensuring customer insights inform product, marketing, and sales priorities.
- Define and maintain customer segments, buyer personas, and ideal customer profiles.
- Conduct market research and competitive analysis to identify opportunities, market trends, and areas for growth.
- Develop compelling value propositions, product positioning, and messaging frameworks.
- Create sales enablement tools and customer-facing materials that support product adoption and revenue growth.
- Support product launches and commercialisation initiatives, ensuring successful market introduction and customer engagement.
- Monitor campaign, channel, and product performance, providing recommendations to improve effectiveness.
- Develop content and thought leadership assets including case studies, webinars, presentations, articles, and customer success stories.
- Collaborate with cross-functional teams to deliver integrated marketing programmes aligned with business objectives.
- Support industry events, exhibitions, and customer engagement activities.
Marketing Manager TLNT1_NI in Lisburn employer: VANRATH
Join a dynamic and innovative international business that prioritises collaboration and entrepreneurial spirit. As a Marketing Manager, you will thrive in a culture that values curiosity and commercial acumen, with ample opportunities for professional growth and direct impact on revenue performance. Located in a vibrant market, this role offers the chance to work alongside diverse teams, shaping strategies that drive product adoption and market expansion.
