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For Companies At a Glance
- Tasks: Drive innovative marketing campaigns to boost sales and customer acquisition.
- Company: Join a leading tech company with a focus on growth and collaboration.
- Benefits: Enjoy hybrid working, extra leave, medical cover, and a strong pension plan.
- Why this job: Make a real impact in a dynamic role that drives revenue growth.
- Qualifications: 3-5 years of B2B SaaS marketing experience and a degree in Marketing or Business.
- Other info: Great opportunities for personal and professional development in a supportive environment.
The predicted salary is between 29000 - 35000 ÂŁ per year.
Overview
Vanrath are partnering with a long-term client in the technology sphere to hire for a Growth Marketing Manager, with the aim to increase Annual Recurring Revenue (ARR) through product-focused demand generation. The successful candidate will help launch campaigns with senior leadership to generate sales and pipeline as well as optimising the customer acquisition journey.
The successful candidate will be based in our Belfast office, with hybrid working offered (2 days from home each week).
Monday – Friday role.
Salary
£35,000 – £40,000 + bonus ..benefits included (hybrid, extra annual leave, medical cover [including dependents], enhanced pension, continual growth and development opportunities.
The Role
- Drive and refine campaigns across a mix of channels (paid, owned, and organic) to deliver measurable growth.
- Own paid acquisition (LinkedIn Ads, Google Ads, etc.), optimising performance for both pipeline impact and CAC efficiency.
- Collaborate with external partners on joint demand-generation and co-marketing initiatives to generate qualified opportunities.
- Produce compelling product-centric content, from ebooks and factsheets, to demo videos and other creative assets.
- Regularly monitor, analyse, and report on key funnel metrics, including MQLs, SQLs, CAC, and overall pipeline contribution.
- Test, tweak, and optimise messaging, creatives, and channels to drive continuous improvement.
- Keep the company website fresh, accurate, and SEO-optimised, while ensuring functionality aligns with best practice.
- Plan and execute multi-channel marketing initiatives, spanning direct-to-market and partner-led campaigns.
- Work with designers, media outlets, and print suppliers to bring campaigns and assets to life.
What You\’ll Bring
- A Bachelor\’s degree (or equivalent higher-level qualification) in Marketing, Business, or a closely related field.
- 3-5+ years of B2B SaaS marketing experience, ideally with a track record in demand generation and driving ARR growth.
- Demonstrated success managing paid acquisition campaigns and email marketing programmes that deliver clear ROI.
- Strong analytical mindset; comfortable with data, funnel metrics, A/B testing, and performance measurement.
- Tech-savvy, with hands-on expertise in platforms such as HubSpot, LinkedIn Ads, and Google Ads.
- Excellent written communication skills; able to create compelling assets like ebooks, landing pages, and email campaigns.
- Confident representing at exhibitions, industry events, and partner activities.
Bonus points for
- Experience marketing to SMB/Enterprise customers in the contact centre industry.
- Familiar with SEO, marketing operations and/or marketing ops.
- Experience building and optimising websites/landing pages.
Recent Feedback from our candidates
\”The team at VANRATH were extremely helpful in helping me find my new role. They kept me up to date on my application and provided excellent advice throughout the interview process. Overall the process could not have gone smoother or any quicker and I would definitely recommend reaching out to them if you are on the lookout for a new role.\”
\”I was contacted by VANRATH in regards to a job I had applied for. They were extremely helpful and gave me a number of positions to apply for. They had interviews set up in a number of hours and I secured a position within days. They kept we well informed throughout the process and has continued to touch base after I have started my new role. Couldn\’t recommend enough.\”
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Growth Marketing Manager - Hybrid employer: VanRath
Contact Detail:
VanRath Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager - Hybrid
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Growth Marketing Manager role. You never know who might have the inside scoop on openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to increasing their ARR. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 3
Practice your pitch! Be ready to discuss your past successes in demand generation and how you've optimised customer acquisition journeys. Use specific metrics to back up your claims – numbers speak volumes!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Growth Marketing Manager - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Growth Marketing Manager role. Highlight your B2B SaaS experience and any campaigns you've driven that increased ARR. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about growth marketing and how your past experiences make you the perfect fit for our team. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, don’t forget to mention your experience with metrics like MQLs, SQLs, and CAC. We love candidates who can demonstrate their analytical mindset and how they've used data to drive results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at VanRath
✨Know Your Metrics
Make sure you’re familiar with key funnel metrics like MQLs, SQLs, and CAC. Be ready to discuss how you've used these metrics in past roles to drive growth and optimise campaigns. This shows you understand the numbers behind marketing and can contribute to ARR growth.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've managed, especially those involving paid acquisition on platforms like LinkedIn Ads and Google Ads. Highlight your successes and any challenges you overcame. This will demonstrate your hands-on experience and strategic thinking.
✨Be Creative with Content
Since the role involves producing compelling product-centric content, think of examples where you’ve created engaging assets like ebooks or landing pages. Bring samples if possible, as this will help illustrate your writing skills and creativity during the interview.
✨Stay Current with Trends
Research the latest trends in B2B SaaS marketing and be prepared to discuss how they could apply to the company’s goals. Showing that you’re up-to-date with industry changes will reflect your passion for marketing and your proactive approach to learning.