At a Glance
- Tasks: Shape and deliver innovative digital marketing strategies for two exciting brands.
- Company: Award-winning print and brand design business in Belfast.
- Benefits: Competitive salary, full ownership of strategy, and fantastic company benefits.
- Other info: Collaborative culture with a focus on creativity and commercial success.
- Why this job: Make a real impact in a creative, fast-paced environment with growth opportunities.
- Qualifications: 2-3 years of digital marketing experience and a degree in marketing or related field.
The predicted salary is between 33750 - 41250 £ per year.
VANRATH is working with an award-winning print and brand design business in Belfast on the appointment of a Digital Marketing Specialist. After 15 years of steady growth, the company is continuing to invest in its digital and e-commerce offering, and this role has been created to shape that strategy and get the most out of their recently developed e-commerce platform. This will suit someone creative and commercially minded who is comfortable working from data as well as instinct, and who wants real ownership rather than a purely delivery focused post.
The Role
- Develop and deliver the digital marketing strategy across two established brands
- Manage the digital marketing calendar and coordinate campaign delivery end to end
- Build and run promotional campaigns spanning product launches, client projects, company news and brand activity
- Use data and customer insight to shape the e-commerce product portfolio and commercial offering
- Keep a consistent, engaging brand presence across every digital channel
- Maintain and improve online content and the wider customer journey
- Write engaging blogs, website copy and other digital content
- Run the organic social media channels across both brands
- Monitor online comments and enquiries and respond to them
- Track campaign performance and turn it into actionable insight
- Manage the digital marketing budget with an eye on return on investment
- Build relationships with customers, prospects and industry partners
The Ideal Candidate
- Minimum two-three years' digital marketing experience
- Degree in marketing or a related discipline
- Track record of developing and delivering digital marketing strategies
- Working knowledge of Google Ads and Google Analytics
- Experience of marketing automation platforms
- Email marketing experience
- Familiar with web publishing, SEO tools and website content management
- Strong attention to detail with the ability to juggle several priorities at once
- Creative, commercially minded and at home in a fast paced environment
Benefits and Salary
- Competitive salary, dependent on experience
- Permanent, full time position
- Belfast based with an established and growing business
- Full ownership of the digital marketing strategy
- Real influence over how the e-commerce offering develops
- Collaborative and creative working environment
Digital Marketing Specialist employer: VANRATH
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