At a Glance
- Tasks: Drive global marketing strategies and lead generation for a leading life sciences organisation.
- Company: Join a top-tier life sciences company based in Craigavon.
- Benefits: Enjoy excellent benefits, remote work options, and a supportive team environment.
- Other info: Opportunity for career growth and development while managing a talented Marketing Associate.
- Why this job: Make an impact in the pharma and biotech sectors with innovative marketing campaigns.
- Qualifications: B2B marketing experience and strong communication skills are essential.
The predicted salary is between 36000 - 44000 £ per year.
VANRATH is recruiting a Global Marketing Manager for a leading life sciences organisation based in Craigavon. Reporting to the VP of Business Development, this is a commercially focused marketing role responsible for driving lead generation, pipeline creation and revenue growth across a global client base in the pharmaceutical and biotech sectors.
You will develop and execute marketing plans that directly support the Business Development team, translating complex scientific capabilities into compelling customer-facing content and campaigns. The role manages one direct report (a Marketing Associate) and works closely with Business Leaders, technical subject matter experts and external agencies across multiple territories.
Key Responsibilities
- Develop, own and deliver an annual marketing plan aligned to commercial growth priorities and global business objectives
- Lead B2B lead generation activity including digital campaigns, Inside Sales coordination, website strategy, PPC, LinkedIn promotions and trade show support
- Create and maintain sales enablement materials including thought leadership articles, case studies, infographics, webinars, campaign toolkits and client-facing decks
- Own the brand strategy and messaging, ensuring consistent positioning across all channels and territories
- Establish and report clear commercial metrics using Salesforce/HubSpot, covering MQLs, SQLs, campaign conversion rates, website enquiry quality and pipeline value influenced
- Gather and share market intelligence on customer needs, competitor positioning, outsourcing drivers and sector trends
- Collaborate with Business Leaders and SMEs to translate technical and scientific capabilities into clear, customer-focused value propositions
- Manage and develop the Marketing Associate through structured coaching and mentoring
- Manage third-party agencies and coordinate with corporate marketing to ensure brand consistency
About You
- Degree qualified (life science degree and/or Master's strongly preferred but not essential)
- Significant B2B marketing experience with a strong track record in lead generation, campaign delivery and sales enablement
- Strong commercial acumen with the ability to understand customer buying behaviours and how marketing supports sales growth
- Experience in pharma, biotech or CDMO environments is desirable but not essential given B2B and lead gen are the top priority
- Ability to convert complex technical information into clear, customer-focused messaging
- Analytical mindset, comfortable interpreting campaign and market data to recommend actions
- Experience with CRMs such as Salesforce and HubSpot is desirable
- Excellent communication and presentation skills
Skills: B2B marketing, lead generation, digital marketing, sales enablement, CRM, MQL, campaign management.
Benefits: Work From Home, Excellent Benefits (Industry Leading).
Global Marketing Manager in Craigavon employer: VANRATH
As a Business Development Manager with our esteemed electrical wholesale client, you will thrive in a dynamic work culture that prioritises employee growth and development. With a competitive salary package, including bonuses and a company car, you will enjoy the flexibility of a field-based role while building meaningful relationships with customers in the Enniskillen area. Join a market leader that values innovation and offers exceptional career advancement opportunities in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Manager in Craigavon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VANRATH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VANRATH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VANRATH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VANRATH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Marketing Manager in Craigavon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VANRATH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VANRATH:Show us that you’ve done your homework! In your application, briefly mention what you admire about VANRATH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VANRATH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VANRATH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VANRATH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
