At a Glance
- Tasks: Drive innovative marketing strategies and enhance product visibility in a dynamic environment.
- Company: Join a forward-thinking international business known for its innovation and customer-first approach.
- Benefits: Competitive salary, growth opportunities, and a collaborative work culture.
- Other info: Be part of a team that values creativity and entrepreneurial spirit.
- Why this job: Make a real impact on product marketing and drive business success in a fast-paced setting.
- Qualifications: Strong background in product marketing and a passion for market insights.
The predicted salary is between 45000 - 55000 £ per year.
The Company
We are recruiting on behalf of an expanding international business recognised for its innovation, quality, and customer-first approach. Operating across multiple markets, the company partners with a broad range of commercial clients, delivering products and services that enhance business operations, customer experiences, and large-scale projects. The culture is collaborative, forward-thinking, and entrepreneurial. They are looking for people who are inquisitive, commercially aware, and driven to deliver measurable business results.
The Role
We are looking for a commercially focused and ambitious Marketing Manager with a strong Product Marketing background to support continued business growth, product adoption, and market expansion. Working closely with the product, sales, commercial, and wider marketing teams, you will play an integral role in developing product positioning, customer messaging, market insight, and go-to-market strategies across a varied product portfolio. This is an excellent opportunity for a Product Marketing professional who wants to progress their career within a fast-paced, growing organisation where marketing plays a central role in driving commercial success.
Key Responsibilities
- Develop and implement go-to-market strategies for both new and existing products and services.
- Act as the customer advocate, ensuring customer insight influences product development, marketing activity, and sales priorities.
- Define and refine customer segments, buyer personas, and ideal customer profiles.
- Carry out market research and competitor analysis to identify market trends, opportunities, and areas for future growth.
- Create compelling product positioning, value propositions, and messaging that clearly communicates customer benefits.
- Produce sales enablement resources and customer-facing content that supports product adoption and revenue generation.
- Support product launches and commercialisation programmes, ensuring successful market introduction and customer engagement.
- Analyse campaign, product, and channel performance, making data-driven recommendations to improve results.
- Develop engaging marketing content, including case studies, webinars, presentations, articles, thought leadership pieces, and customer success stories.
- Work collaboratively with cross-functional teams to deliver integrated marketing campaigns aligned with business objectives.
- Support industry exhibitions, events, and customer engagement initiatives as required.
Marketing Manager TLNT1_NI in Belfast employer: VANRATH
Join a dynamic and innovative international business that prioritises collaboration and entrepreneurial spirit. As a Marketing Manager, you will thrive in a culture that values inquisitiveness and commercial awareness, with ample opportunities for professional growth and development. Located in a vibrant market, this role offers the chance to make a significant impact on product marketing strategies while being part of a team that drives measurable business results.
