Content Marketing Specialist in Belfast

VANRATH are recruiting for a Content Marketing Executive to join a high-profile organisation with a strong presence across Belfast and Northern Ireland. This is a varied, content-led marketing role suited to someone who enjoys creating engaging content, developing digital campaigns and telling stories that connect with different audiences. You'll work closely with businesses, organisations, community groups and external stakeholders to develop content that showcases people, projects and initiatives making a positive impact across the region. This is a hands-on role covering content marketing, social media, photography, video, digital campaigns, events and stakeholder engagement, with plenty of opportunity to develop creative ideas and take ownership of your work. The Role The successful candidate will play a key role in developing and delivering engaging content marketing activity across a range of digital channels. You'll be responsible for identifying content opportunities, developing creative ideas and producing high-quality content that raises awareness, drives engagement and supports wider marketing objectives. One week you could be visiting a local business to develop a case study around its growth and success. The next, you could be producing social media content, capturing an event, interviewing an organisation or developing a digital campaign around an upcoming initiative. It's a varied role combining creative content production with digital marketing, campaign delivery and relationship building. Key Responsibilities Content Marketing & Creation Create engaging written, visual and video content across social media, websites and digital campaigns. Develop content that promotes businesses, organisations, projects and initiatives across the region. Identify interesting stories and turn them into engaging marketing content. Produce case studies, interviews, articles, features and social media content. Capture photography and video content to support marketing activity. Develop creative ideas for campaigns, content series and new digital formats. Maintain content calendars and ensure a consistent flow of relevant, engaging content. Digital Marketing & Social Media Manage and develop content across key social media platforms. Plan and deliver content marketing activity aligned with wider marketing objectives. Adapt messaging and content formats for different audiences and channels. Monitor engagement, audience growth and content performance. Use analytics and audience insights to identify opportunities to improve content. Keep up to date with digital marketing trends, social media developments and emerging content formats. Campaigns & Communications Support the planning and delivery of digital marketing campaigns. Develop content to support awareness campaigns, events and wider communications activity. Work with internal teams and external stakeholders to maximise the reach and impact of marketing campaigns. Ensure content is consistent with the organisation's brand, messaging and tone of voice. Evaluate campaign performance and identify opportunities to improve future activity. Stakeholder & Business Engagement Build strong relationships with businesses, organisations and community groups. Meet with external contacts to identify new stories, content opportunities and marketing initiatives. Conduct interviews and gather information to develop compelling content. Attend events, launches and community initiatives to capture content and support promotional activity. Represent the organisation professionally when engaging with external stakeholders. What We're Looking For We're looking for a creative and proactive content marketer who understands how to develop content that captures attention, engages audiences and supports wider marketing objectives. You'll ideally be someone who: Has experience creating content for businesses, organisations or brands. Understands how content marketing supports brand awareness, audience engagement and digital growth. Can turn ideas, conversations and business visits into engaging marketing content. Has a strong understanding of social media platforms and digital audiences. Is confident creating written, photographic and video content. Enjoys developing creative ideas and seeing them through to delivery. Is comfortable working with external stakeholders and managing multiple projects. Can balance creativity with organisation, consistency and attention to detail. Essential Experience 3 years' experience in content marketing, digital marketing, digital communications, social media or a related role. Proven experience creating engaging content across multiple digital platforms. Experience managing social media channels and content calendars. Experience supporting digital marketing campaigns and wider marketing activity. Experience producing written, visual and/or video content. Strong understanding of social media trends, digital audiences and content performance. Essential Skills Excellent written and verbal communication skills. Strong content creation and storytelling ability. Creative mindset with a good eye for engaging visual content. Strong understanding of digital marketing and social media. Good organisational skills and the ability to manage multiple projects. Confident working with internal teams and external stakeholders. Proactive approach to generating ideas and identifying opportunities. Strong attention to detail and ability to maintain brand consistency. What's on Offer? This is an opportunity to join a high-profile organisation in a varied content marketing role, working across a wide range of businesses, organisations and initiatives throughout Belfast and Northern Ireland. Strong salary and excellent benefits. Hybrid working - 3 days onsite. Paid training and development opportunities. Health insurance. Generous holiday allowance. Free onsite parking. Access to ongoing professional development and wider employee benefits. If you're a content marketer or digital marketing professional who enjoys creating engaging content, developing campaigns and bringing stories to life, we'd be keen to hear from you. Apply via the link or contact VANRATH for more information. Skills: Content Creation Digital Marketing Community Engagement Public Affairs Marketing Benefits: Work From Home Hybrid Bonus Paid Training Health Ins ADZN1_NI41bf1e1f-b16b-4260-a40a-17c77a06fd15