At a Glance
- Tasks: Analyse sales data to forecast demand and manage stock flow for popular licensed merchandise.
- Company: Join a vibrant online retailer with a passion for pop culture and community.
- Benefits: Enjoy competitive pay, flexible working options, and a creative work environment.
- Other info: Collaborate with diverse teams and grow your career in a dynamic retail landscape.
- Why this job: Make an impact in a fun, fan-driven company while honing your analytical skills.
- Qualifications: Strong analytical skills and experience in demand planning or inventory analysis required.
The predicted salary is between 35000 - 45000 £ per year.
Vanilla Underground is a specialist online retailer with over a decade of experience offering officially licensed merchandise from popular TV, movie, and music franchises.
The company has built a worldwide customer base across more than 190 countries and has a strong presence on major platforms such as Amazon and e Bay, alongside its own ecommerce website and social media channels.
Vanilla Underground operates as a close‑knit, fan‑led community with a "love what you do" ethos that values creativity and enthusiasm.
Team members are encouraged to contribute ideas, support continuous improvement, and help maintain the brand's reputation as a unique and inclusive retail destination.
Role Description
The Demand Planner is a full‑time, analyst‑focused role covering both ends of the stock flow: inbound stock into the business from factories/suppliers, and outbound stock out to fulfilment locations (including Amazon FBA, 3PLs, and marketplace‑specific warehouses).
The person in this role will analyse sales history, seasonality, and lead times to build accurate demand forecasts by SKU across a large and complex licensed product catalogue, then translate those forecasts into inbound purchase quantities and outbound replenishment/allocation plans across fulfilment locations.
Day‑to‑day tasks include maintaining forecast models, analysing sell‑through and stock cover by location, identifying imbalances between fulfilment centres, and flagging risks around stockouts, overstocks, or supplier lead‑time delays.
The Demand Planner will work closely with e Commerce, buying, merchandising, and warehouse/logistics teams, providing the data and analysis that underpins purchasing and replenishment decisions, particularly around key seasonal peaks (World Book Day, Halloween, Black Friday, Q4).
Qualifications
- Strong analytical background with experience in demand planning, inventory analysis, or supply chain data analysis, ideally within licensed retail or FMCG.
- Advanced Excel/Google Sheets skills (pivot tables, lookups) essential
- Ability to analyse sales history, seasonality patterns, and lead times to produce accurate, data‑driven inbound and outbound stock plans.
- Understanding of multi‑location fulfilment (e. g., Amazon FBA, 3PLs, marketplace warehouses) and how to allocate and rebalance stock across them.
- Comfortable working with large, granular SKU‑level datasets and turning them into clear, actionable recommendations.
- Strong communication skills, with the ability to work cross‑functionally with buying, merchandising, warehouse, and finance teams.
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Senior Demand Planner in Tamworth employer: Vanilla Underground
At Vanilla Underground, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. As a Global Pricing Strategist, you will have access to professional development opportunities and the chance to make a significant impact on our pricing strategies across major marketplaces. Our commitment to employee growth, combined with a dynamic and supportive environment, makes this an ideal place for those seeking meaningful and rewarding employment.
