At a Glance
- Tasks: Lead and optimise Amazon PPC campaigns with a £1m+ budget across international markets.
- Company: Join Vanilla Underground, a fast-growing eCommerce retailer specialising in pop culture products.
- Benefits: Enjoy 20 days holiday, your birthday off, free parking, and a casual work environment.
- Other info: Opportunity to mentor junior team members and influence wider business decisions.
- Why this job: Shape advertising strategy, drive performance, and grow in a dynamic, creative team.
- Qualifications: 2-3+ years managing Amazon PPC campaigns with strong analytical skills and international experience.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a results-focused Amazon PPC Manager to lead the planning, execution, and optimisation of our advertising strategy across Amazon marketplaces. This is a high-impact role with full autonomy to shape performance and directly influence revenue growth.
About Us Vanilla Underground is an award-winning, fast-growing eCommerce retailer specialising in pop culture and licensed products. From Disney, Pokémon, Minecraft, Barbie, Sonic and Harry Potter to dozens more, we offer apparel, accessories, and homeware to a global customer base.
With growing success in the UK, EU, and US, we’re expanding our in-house performance marketing team to keep up with demand and take our Amazon Ads performance to the next level.
Your Role As Amazon PPC Manager, you will:
Take end-to-end ownership of our Amazon Ads strategy across Sponsored Products, Sponsored Brands, and Sponsored Display
Build and manage scalable campaign structures, using bulk file operations and detailed keyword strategies
Optimise ad performance across international marketplaces (UK, EU, US), adjusting bids, placements, match types, and targeting to maximise ROAS
Conduct ongoing keyword and competitor research to expand campaign reach and reduce cost inefficiencies
Implement and maintain keyword negation and budget pacing strategies to reduce wasted spend
Collaborate with internal teams to support new product launches, seasonal pushes, and brand campaigns
Design and maintain dashboards for ACOS, TACOS, ROAS, CVR, CTR and other performance KPIs
Feed insights back into wider business decisions around content, pricing, and range planning
Mentor junior team members or freelancers and help shape the long-term paid media roadmap
What We’re Looking For 2–3+ years’ experience managing high-performing Amazon PPC campaigns with £1m+ annual spend
Strong command of Amazon Ads UI, bulk operations, keyword planning tools, and campaign performance logic
Experience across multiple Amazon regions (UK, EU, US) and an understanding of international ad landscapes
Confidence working with large datasets, exports, and dashboards to drive optimisations
A proactive, test-and-learn approach to strategy and a keen eye for campaign efficiency
Solid understanding of customer journey stages, product lifecycle, and seasonal trends
Strong communication skills and the ability to align advertising with wider commercial goals
Nice To Have Experience working with licensed products or gated categories
Understanding of retail peaks like Q4, back-to-school, and gifting periods
Familiarity with Amazon DSP or external traffic strategies (e.g. Google Ads to Amazon)
What We Offer 20 days holiday +
Amazon PPC Manager in Tamworth employer: Vanilla Underground
At Vanilla Underground, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. As a Global Pricing Strategist, you will have access to professional development opportunities and the chance to make a significant impact on our pricing strategies across major marketplaces. Our commitment to employee growth, combined with a dynamic and supportive environment, makes this an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Amazon PPC Manager in Tamworth
✨Tip Number 1
Familiarise yourself with the latest trends and updates in Amazon PPC management. This will not only help you understand the current landscape but also demonstrate your commitment to staying ahead of the curve during interviews.
✨Tip Number 2
Network with other Amazon PPC professionals through online forums or LinkedIn groups. Engaging with industry peers can provide valuable insights and may even lead to referrals or recommendations for the role.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your previous experience where you successfully managed large budgets and optimised campaigns. This will showcase your expertise and ability to drive results.
✨Tip Number 4
Research Vanilla Underground’s product range and marketing strategies. Understanding their brand and how your skills can align with their goals will help you stand out as a candidate who is genuinely interested in the company.
We think you need these skills to ace Amazon PPC Manager in Tamworth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience with Amazon PPC campaigns, especially any management of large budgets. Use specific metrics to demonstrate your success in optimising ad performance.
Craft a Compelling Cover Letter:In your cover letter, express your passion for eCommerce and detail how your skills align with the role. Mention your familiarity with international marketplaces and your proactive approach to strategy.
Showcase Relevant Experience:When detailing your work history, focus on your achievements in managing Amazon Ads. Include examples of how you've used data to drive performance and optimise campaigns across different regions.
Highlight Soft Skills:Don't forget to mention your strong communication skills and ability to collaborate with teams. This is crucial for aligning advertising strategies with broader business goals.
How to prepare for a job interview at Vanilla Underground
✨Showcase Your Data Skills
As an Amazon PPC Manager, you'll be working with large datasets and performance metrics. Be prepared to discuss your experience with data analysis, optimisation strategies, and how you've used data to drive campaign success in previous roles.
✨Demonstrate Your Strategic Thinking
This role requires a proactive approach to strategy. Come ready to share examples of how you've developed and executed successful PPC campaigns, particularly focusing on your ability to adapt strategies based on market trends and performance insights.
✨Familiarise Yourself with the Company’s Products
Vanilla Underground focuses on pop culture and licensed products. Research their offerings and think about how you can align your PPC strategies with their product launches and seasonal campaigns. This will show your genuine interest in the company.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle challenges. Prepare to discuss specific scenarios where you've had to optimise campaigns under pressure or manage a significant budget effectively.
