At a Glance
- Tasks: Lead and optimise Amazon PPC campaigns with a £1m+ budget across international marketplaces.
- Company: Join Vanilla Underground, a fast-growing eCommerce retailer in pop culture products.
- Benefits: Enjoy 20 days holiday, your birthday off, and a creative work environment.
- Other info: Mentor junior team members and enjoy clear career growth opportunities.
- Why this job: Shape advertising strategy and drive revenue growth in a dynamic, high-impact role.
- Qualifications: 2-3 years of experience managing Amazon PPC campaigns and strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Are you a strategic Amazon PPC Manager ready to take ownership of a £1m+ annual ad budget? Do you thrive on data, optimisation, and driving performance at scale across international marketplaces? We’re looking for a results-focused Amazon PPC Manager to lead the planning, execution, and optimisation of our advertising strategy across Amazon marketplaces. This is a high-impact role with full autonomy to shape performance and directly influence revenue growth.
About Us
Vanilla Underground is an award-winning, fast-growing eCommerce retailer specialising in pop culture and licensed products. From Disney, Pokémon, Minecraft, Barbie, Sonic and Harry Potter to dozens more, we offer apparel, accessories, and homeware to a global customer base. With growing success in the UK, EU, and US, we’re expanding our in-house performance marketing team to keep up with demand and take our Amazon Ads performance to the next level.
Your Role
- Take end-to-end ownership of our Amazon Ads strategy across Sponsored Products, Sponsored Brands, and Sponsored Display.
- Build and manage scalable campaign structures, using bulk file operations and detailed keyword strategies.
- Optimise ad performance across international marketplaces (UK, EU, US), adjusting bids, placements, match types, and targeting to maximise ROAS.
- Conduct ongoing keyword and competitor research to expand campaign reach and reduce cost inefficiencies.
- Implement and maintain keyword negation and budget pacing strategies to reduce wasted spend.
- Collaborate with internal teams to support new product launches, seasonal pushes, and brand campaigns.
- Design and maintain dashboards for ACOS, TACOS, ROAS, CVR, CTR and other performance KPIs.
- Feed insights back into wider business decisions around content, pricing, and range planning.
- Mentor junior team members or freelancers and help shape the long-term paid media roadmap.
What We’re Looking For
- 2–3+ years’ experience managing high-performing Amazon PPC campaigns with £1m+ annual spend.
- Strong command of Amazon Ads UI, bulk operations, keyword planning tools, and campaign performance logic.
- Experience across multiple Amazon regions (UK, EU, US) and an understanding of international ad landscapes.
- Confidence working with large datasets, exports, and dashboards to drive optimisations.
- A proactive, test-and-learn approach to strategy and a keen eye for campaign efficiency.
- Solid understanding of customer journey stages, product lifecycle, and seasonal trends.
- Strong communication skills and the ability to align advertising with wider commercial goals.
Nice To Have
- Experience working with licensed products or gated categories.
- Understanding of retail peaks like Q4, back-to-school, and gifting periods.
- Familiarity with Amazon DSP or external traffic strategies (e.g. Google Ads to Amazon).
What We Offer
- 20 days holiday + bank holidays + your birthday off + additional allowance with time.
- Casual, creative and collaborative environment.
- Free on-site parking.
- A clear path for career growth in a fast-scaling business.
If you're ready to step up and lead Amazon advertising in a high-performing, product-led business, this is your chance to shape the strategy, own the performance, and grow with us.
Amazon PPC Manager in Tamworth employer: Vanilla Underground
At Vanilla Underground, we pride ourselves on being an excellent employer, offering a dynamic and collaborative work culture that fosters creativity and innovation. As an Amazon PPC Manager, you'll enjoy a clear path for career growth within our fast-scaling eCommerce business, alongside generous benefits such as 20 days holiday plus bank holidays and your birthday off. Join us in a casual environment where your contributions directly influence our success across international marketplaces, making this a truly rewarding opportunity.
StudySmarter Expert Advice🤫
We think this is how you could land Amazon PPC Manager in Tamworth
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Vanilla Underground are looking for when hiring for a Amazon PPC Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Vanilla Underground for the Amazon PPC Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Vanilla Underground as a Amazon PPC Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Vanilla Underground’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Amazon PPC Manager.
We think you need these skills to ace Amazon PPC Manager in Tamworth
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Vanilla Underground, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Vanilla Underground's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Vanilla Underground. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Vanilla Underground
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Vanilla Underground uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Vanilla Underground. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
