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- Tasks: Lead a team in designing and delivering impactful qualitative research projects.
- Company: Join a dynamic agency redefining insight-driven creativity and strategy.
- Benefits: Enjoy hybrid working, 25 days holiday, and employee wellbeing initiatives.
- Why this job: Make a real impact on consumer behaviour for exciting UK brands while mentoring a talented team.
- Qualifications: Extensive qualitative research experience and people management skills required.
- Other info: Opportunity to innovate with tools and methodologies in a collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
Are you a curious, creative, and commercially savvy Qualitative Research Team Leader ready or a new challenge or a Qualitative Researcher with experience mentoring ready to take the lead? We’re working on an exciting opportunity with a dynamic, forward-thinking agency that’s redefining how insight drives creativity and strategy.
This is your chance to step into a pivotal leadership role, guiding a talented team and delivering impactful, behaviour-changing research for some of the UK’s most exciting brands.
The successful applicant will be part of an insight team responsible for creating, analysing and debriefing qualitative data from a range of sources, and will design and conduct valuable bespoke qualitative research which will effectively explain, predict and measure consumer behaviour in predominately retail markets, and provide planning, strategy and innovation for their brands.
- Working hours Monday to Friday 9am-5.30pm
- 25 days holiday
- Auto enrolment pension
Duties and responsibilities
- Designing and delivering qualitative projects from brief to debrief
- Applying behavioural frameworks to drive consumer-focused change
- Building trusted client relationships and contributing to pitches and proposals
- Coaching and developing a team of 4 researchers
- Driving innovation in tools, thinking, and methodologies
- Collaborating across creative, strategy, and digital teams
Skills and experience required
- Extensive experience in qualitative research with an agency environment
- Ability to evidence the ability to build strong client relationships
- People management or mentoring experience of a small team
- Skilled in depth interviews, facilitation, and ethnographic techniques
- A strategic, empathetic, and commercially aware mindset
- Experience with biometric research or cultural insight frameworks would be an advantage
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Qualitative Research Lead employer: Vanilla Recruitment
Contact Detail:
Vanilla Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Qualitative Research Lead
✨Tip Number 1
Network with professionals in the qualitative research field. Attend industry events, webinars, or workshops to connect with others who may have insights into the role and the agency. Building relationships can often lead to referrals or insider information about the job.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully mentored or managed teams in the past. Prepare anecdotes that highlight your ability to guide researchers and drive innovation, as these will resonate well during interviews.
✨Tip Number 3
Familiarise yourself with the latest trends and methodologies in qualitative research. Being able to discuss current tools and techniques during your conversations will demonstrate your commitment to staying ahead in the field and your readiness to contribute to the agency's innovative approach.
✨Tip Number 4
Prepare to discuss how you would apply behavioural frameworks to real-world scenarios. Think of specific examples where you've successfully influenced consumer behaviour through research, as this will show your strategic mindset and commercial awareness, which are key for this role.
We think you need these skills to ace Qualitative Research Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in qualitative research, particularly in an agency environment. Emphasise any leadership or mentoring roles you've had, as well as specific projects that demonstrate your ability to design and deliver qualitative research.
Craft a Compelling Cover Letter: In your cover letter, express your curiosity and creativity. Discuss how your skills align with the role's requirements, particularly your experience in building client relationships and coaching teams. Use specific examples to illustrate your points.
Showcase Relevant Skills: Highlight your proficiency in depth interviews, facilitation, and ethnographic techniques. If you have experience with biometric research or cultural insight frameworks, make sure to mention these as they are advantageous for the role.
Demonstrate Strategic Thinking: In both your CV and cover letter, convey your strategic, empathetic, and commercially aware mindset. Provide examples of how you've applied behavioural frameworks to drive consumer-focused change in previous roles.
How to prepare for a job interview at Vanilla Recruitment
✨Showcase Your Leadership Skills
As a Qualitative Research Lead, it's crucial to demonstrate your ability to mentor and guide a team. Prepare examples of how you've successfully led projects or developed team members in the past. Highlight your coaching style and how it has positively impacted your team's performance.
✨Demonstrate Client Relationship Building
Building strong client relationships is key in this role. Be ready to discuss specific instances where you've established trust with clients, contributed to pitches, or managed client expectations. This will show your potential employer that you can effectively represent their agency.
✨Emphasise Your Research Methodologies
Familiarise yourself with various qualitative research methodologies, especially those relevant to retail markets. Be prepared to discuss your experience with depth interviews, facilitation, and ethnographic techniques, as well as any innovative approaches you've implemented in past projects.
✨Align with Their Vision
Research the agency's approach to insight-driven creativity and strategy. During the interview, express your enthusiasm for their mission and how your strategic, empathetic mindset aligns with their goals. This shows that you're not just looking for a job, but are genuinely interested in contributing to their success.
