At a Glance
- Tasks: Lead exciting paid media campaigns for top brands across Google, Meta, LinkedIn, and TikTok.
- Company: Innovative full-service agency with a dynamic digital team.
- Benefits: Competitive salary, flexible hybrid working, and free on-site parking.
- Other info: Opportunity to work in a fast-paced environment with excellent career growth.
- Why this job: Make an impact with major brands while honing your paid media expertise.
- Qualifications: Experience in paid media strategy and strong analytical skills required.
Our client, an innovative full-service agency, is looking for a paid media advertising specialist to work on a temporary / freelance basis across a range of coveted large high street brand clients. This role will play a pivotal part in the digital team, working with clients' paid media strategies on Google platforms, Meta Platforms, LinkedIn and TikTok. The ideal candidate will lead on delivering full-funnel strategies that focus on customer behaviour, increasing awareness among the target audiences, and help drive traffic and/or sales. Experience and expertise in paid media strategy, campaign planning, execution and data & insights are a must. Clients are B2C also B2B and B2B2C, so knowledge of tactics suited to top-of-funnel awareness vs demand-gen is important. You'll need to be confident in working at speed with major global brands, have experience in handling large budgets, and uphold an exceptional level of client service.
Competitive salary Temp / Freelance role to support current projects Full-time, Monday to Friday, 9:00am - 5:30pm Flexible hybrid working pattern Free on-site parking
Key responsibilities:
- Leading paid media campaigns for clients, across multiple channels and working to varied full-funnel objectives. This would be end-to-end from conception and strategy through to objective definition, execution, user journey definition, tracking and reporting.
- Produce campaign and creative ideas that drive performance and deliver ROAS.
- Test and optimise channels, audiences, bidding strategies, creative and copy.
- Stay on top of campaign and market trends, perform competitor analysis and develop campaign insights.
- Continuous optimisation of campaigns, feeding back on what these are, delivering insight to the client.
- Being the spearhead of paid media across the company and educating on best practice, keeping up-to-date with the latest trends and releases for major platforms.
- Working closely with Head of Digital to unlock business with current clients and acquire new clients.
- Works towards building healthy relationships with key paid media platforms.
Skills and qualifications:
- Extensive experience in paid social media (ideally agency, with additional in-house a plus).
- Strong working knowledge of the major paid media advertising platforms from Google Stack, Meta, LinkedIn, Twitter and TikTok.
- Well-versed in Mar-tech from a tagging, tracking and pixel point of view for paid media platforms.
- Excellent verbal and written communication skills.
- Strong presentation skills, both creating and delivering.
- Strong analytical and strategic campaign planning skills with the ability to articulate insights clearly.
- Understanding of best practice in paid social media across multiple paid media platforms as well as Google Search.
- Data-driven with a methodical approach.
- Experience working with both small and large budgets.
- Ability to manage time and resources effectively.
Paid Media Manager (Temp/Freelance) in Mansfield employer: Vanilla Recruitment UK
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StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager (Temp/Freelance) in Mansfield
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Paid Media Manager (Temp/Freelance) in Mansfield
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Vanilla Recruitment UK.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Vanilla Recruitment UK and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Paid Media Manager (Temp/Freelance) at Vanilla Recruitment UK.
How to prepare for a job interview at Vanilla Recruitment UK
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Vanilla Recruitment UK.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Vanilla Recruitment UK. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Vanilla Recruitment UK.
