At a Glance
- Tasks: Lead exciting paid media campaigns for top brands across Google, Meta, LinkedIn, and TikTok.
- Company: Innovative full-service agency with a dynamic digital team.
- Benefits: Competitive salary, hybrid working, free parking, and comprehensive benefits package.
- Other info: Opportunity to work with major global brands and grow your career.
- Why this job: Make an impact on high-profile campaigns while developing your skills in a fast-paced environment.
- Qualifications: Experience in paid media strategy and strong analytical skills are essential.
Our client, an innovative full-service agency, is looking for a paid media advertising specialist to work across a range of coveted large high street brand clients. This role will play a pivotal part in the digital team, working with clients' paid media strategies on Google platforms, Meta Platforms, LinkedIn and TikTok. The ideal candidate will lead on delivering full-funnel strategies that focus on customer behaviour, increasing awareness among the target audiences, and help drive traffic and/or sales. Experience and expertise in paid media strategy, campaign planning, execution and data & insights are a must. Clients are B2C also B2B and B2B2C, so knowledge of tactics suited to top-of-funnel awareness vs demand-gen is important. You'll need to be confident in working at speed with major global brands, have experience in handling large budgets, and uphold an exceptional level of client service.
Competitive salary Full-time, Monday to Friday, 9:00am - 5:30pm Hybrid working pattern; ideally 4 days on-site and 1 day WFH Free on-site parking Comprehensive employee benefits package
Key responsibilities:
- Leading paid media campaigns for clients, across multiple channels and working to varied full-funnel objectives. This would be end-to-end from conception and strategy through to objective definition, execution, user journey definition, tracking and reporting.
- Produce campaign and creative ideas that drive performance and deliver ROAS.
- Test and optimise channels, audiences, bidding strategies, creative and copy.
- Stay on top of campaign and market trends, perform competitor analysis and develop campaign insights.
- Continuous optimisation of campaigns, feeding back on what these are, delivering insight to the client.
- Being the spearhead of paid media across the company and educating on best practice, keeping up-to-date with the latest trends and releases for major platforms.
- Working closely with Head of Digital to unlock business with current clients and acquire new clients.
- Works towards building healthy relationships with key paid media platforms.
Skills and qualifications:
- Extensive experience in paid social media (ideally agency, with additional in-house a plus).
- Strong working knowledge of the major paid media advertising platforms from Google Stack, Meta, LinkedIn, Twitter and TikTok.
- Well-versed in Mar-tech from a tagging, tracking and pixel point of view for paid media platforms.
- Excellent verbal and written communication skills.
- Strong presentation skills, both creating and delivering.
- Strong analytical and strategic campaign planning skills with the ability to articulate insights clearly.
- Understanding of best practice in paid social media across multiple paid media platforms as well as Google Search.
- Data-driven with a methodical approach.
- Experience working with both small and large budgets.
- Ability to manage time and resources effectively.
Paid Media Manager in Mansfield employer: Vanilla Recruitment UK
Join a dynamic retail design agency near Lutterworth, where your role as an Installations Project Manager will not only allow you to lead impactful projects but also collaborate with renowned international brands. Enjoy a supportive work culture that prioritises employee growth, offers competitive benefits like free parking and generous leave, and fosters a fast-paced environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager in Mansfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vanilla Recruitment UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vanilla Recruitment UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vanilla Recruitment UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vanilla Recruitment UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Manager in Mansfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vanilla Recruitment UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vanilla Recruitment UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vanilla Recruitment UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vanilla Recruitment UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vanilla Recruitment UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vanilla Recruitment UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
