We're delighted to be recruiting a Marketing Executive on behalf of a well-established, multi-award-winning independent business based in Kettering. This newly created Marketing Coordinator role offers a rare opportunity to take ownership of marketing activity within a growing B2B organisation that is bringing its marketing function in-house for the first time. For an ambitious marketing professional, this is a chance to shape strategy, influence business growth, and make a visible impact across the organisation.
- Salary up to £40,000 per annum
- Monday to Friday 9am - 5.30pm
- 100% office-based role in Kettering
- Beautiful modern, open-plan offices
- Family-run, multi-award-winning business
- Quarterly team lunches, summer and Christmas celebrations, and regular social events
- Opportunity to build and develop the marketing function from the ground up
Duties and responsibilities
- Develop and deliver B2B marketing campaigns focused on lead generation, brand awareness and new business acquisition
- Create and manage website content, blogs, newsletters, case studies, marketing literature and industry updates
- Manage and grow the company's social media presence, with particular focus on LinkedIn and audience engagement
- Drive SEO improvements and enhance the organisation's online visibility and Google rankings
- Plan and execute targeted email marketing campaigns using CRM data to engage different customer sectors
- Support PR activities, including charitable initiatives, trade shows and raising the profile of the SMT
- Provide marketing insight and guidance to help shape a cohesive marketing strategy and improve the speed and effectiveness of marketing activity
Required skills and experience
- Extensive previous experience in a similar Marketing role within a B2B environment
- Proven success in generating leads and delivering marketing activity that supports business development objectives
- Strong understanding of both traditional marketing principles and modern digital marketing techniques
- Experience creating engaging content across multiple channels, including websites, email marketing and social media
- Knowledge of SEO best practice and methods for improving online visibility and search performance
- Excellent communication and collaboration skills, with the ability to build positive relationships across a business
- Proactive and enterprising approach, with the confidence to take ownership of marketing initiatives and contribute new ideas
Marketing Executive in Kettering employer: Vanilla Recruitment UK
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