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- Tasks: Lead a team in designing and delivering impactful qualitative research projects.
- Company: Join a dynamic agency redefining how insights drive creativity and strategy.
- Benefits: Enjoy hybrid working, 25 days holiday, and employee wellbeing initiatives.
- Why this job: Step into a pivotal role that influences major UK brands and drives consumer behaviour change.
- Qualifications: Extensive qualitative research experience and people management skills required.
- Other info: Opportunity to innovate and collaborate across creative, strategy, and digital teams.
The predicted salary is between 36000 - 60000 £ per year.
Are you a curious, creative, and commercially savvy Qualitative Research Team Leader ready or a new challenge or a Qualitative Researcher with experience mentoring ready to take the lead? We’re working on an exciting opportunity with a dynamic, forward-thinking agency that’s redefining how insight drives creativity and strategy. This is your chance to step into a pivotal leadership role, guiding a talented team and delivering impactful, behaviour-changing research for some of the UK’s most exciting brands. The successful applicant will be part of an insight team responsible for creating, analysing and debriefing qualitative data from a range of sources, and will design and conduct valuable bespoke qualitative research which will effectively explain, predict and measure consumer behaviour in predominately retail markets, and provide planning, strategy and innovation for their brands. * Competitive salary * Working hours Monday to Friday 9am-5.30pm * Hybrid working – 2 days WFH * 25 days holiday * Auto enrolment pension * Employee wellbeing initiatives Duties and responsibilities: * Designing and delivering qualitative projects from brief to debrief * Applying behavioural frameworks to drive consumer-focused change * Building trusted client relationships and contributing to pitches and proposals * Coaching and developing a team of 4 researchers * Driving innovation in tools, thinking, and methodologies * Collaborating across creative, strategy, and digital teams Skills and experience required: * Extensive experience in qualitative research with an agency environment * Ability to evidence the ability to build strong client relationships * People management or mentoring experience of a small team * Skilled in depth interviews, facilitation, and ethnographic techniques * A strategic, empathetic, and commercially aware mindset * Experience with biometric research or cultural insight frameworks would be an advantage * Full, clean UK driving licence
Qualitative Research Lead employer: Vanilla Recruitment (UK) Ltd
Contact Detail:
Vanilla Recruitment (UK) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Qualitative Research Lead
✨Tip Number 1
Network with professionals in the qualitative research field. Attend industry events, webinars, or workshops where you can meet potential colleagues and clients. Building these connections can help you get noticed and may lead to referrals for the position.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully mentored or managed teams in the past. Be prepared to discuss specific instances where your guidance led to improved performance or innovative outcomes during interviews.
✨Tip Number 3
Familiarise yourself with the latest trends and methodologies in qualitative research. Being knowledgeable about current tools and techniques will not only boost your confidence but also demonstrate your commitment to innovation during discussions with the hiring team.
✨Tip Number 4
Prepare to discuss how you would apply behavioural frameworks to drive consumer-focused change. Think of real-world examples where you've successfully implemented such strategies, as this will show your strategic mindset and ability to deliver impactful research.
We think you need these skills to ace Qualitative Research Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in qualitative research, particularly in an agency environment. Emphasise any leadership roles or mentoring experiences you've had, as these are crucial for the Qualitative Research Lead position.
Craft a Compelling Cover Letter: In your cover letter, express your curiosity and creativity. Discuss how your background aligns with the role's responsibilities, such as designing qualitative projects and building client relationships. Use specific examples to demonstrate your skills and achievements.
Showcase Relevant Skills: Highlight your proficiency in depth interviews, facilitation, and ethnographic techniques. If you have experience with biometric research or cultural insight frameworks, make sure to mention this as it could set you apart from other candidates.
Prepare for Potential Questions: Think about how you would approach coaching and developing a team of researchers. Be ready to discuss your strategies for driving innovation in tools and methodologies, as well as how you would build trusted client relationships.
How to prepare for a job interview at Vanilla Recruitment (UK) Ltd
✨Showcase Your Leadership Skills
As a Qualitative Research Lead, it's crucial to demonstrate your leadership abilities. Prepare examples of how you've successfully mentored team members or led projects in the past. Highlight your approach to coaching and developing talent within your team.
✨Demonstrate Client Relationship Building
Building strong client relationships is key for this role. Be ready to discuss specific instances where you've established trust with clients, contributed to pitches, or managed client expectations effectively. This will show your commercial savvy and interpersonal skills.
✨Discuss Your Research Methodologies
Familiarise yourself with various qualitative research methodologies, especially those relevant to retail markets. Be prepared to discuss your experience with in-depth interviews, facilitation, and ethnographic techniques, as well as any innovative tools or frameworks you've applied.
✨Emphasise Your Strategic Mindset
The agency is looking for someone who can apply behavioural frameworks to drive consumer-focused change. Prepare to talk about how you've used strategic thinking in your previous roles to influence research outcomes and contribute to brand innovation.
