At a Glance
- Tasks: Drive marketing strategies for Vanguard's ETF range and enhance client adoption.
- Company: Join Vanguard, a leader in investment management focused on client interests.
- Benefits: Hybrid work model, competitive salary, and a commitment to diversity and inclusion.
- Other info: Opportunity for growth in a mission-driven, collaborative environment.
- Why this job: Make a real impact in the ETF market while collaborating with diverse teams.
- Qualifications: Experience in investment marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
hackajob is collaborating with Vanguard to connect them with exceptional professionals for this role. All candidates should make sure to read the following job description and information carefully before applying.
We are looking for a Product Marketing Specialist who will be responsible for driving the positioning, commercial narrative and go-to-market execution of Vanguard's ETF range, with a focus on client adoption, distribution enablement and scalable growth. This role acts as the bridge between Investment Management, Product, Distribution and Marketing, ensuring Vanguard Index ETFs are clearly positioned within client portfolios, model usage and platform ecosystems — not just as standalone products. Success in this role requires a strong understanding of index investing, ETF market structure, client use cases and distribution dynamics, with the ability to translate these into clear, differentiated and commercially effective narratives that drive flows and adoption.
Key Responsibilities
- Category and product insights and monitoring
- Track flows, AUM growth, market share, platform availability, rankings, and adoption in model portfolios
- Analyze competitive performance to identify where ETFs win or lose and the underlying drivers
- Strategy and planning
- Analyze flows, platform dynamics, model portfolio usage and competitor positioning to inform priorities
- Align Index ETF marketing priorities with commercial targets (flows, adoption)
- Develop and execute marketing plans to grow Index ETF adoption across priority segments and channels (advisers, platforms, wealth managers, digital partners)
- Work with partners to define target client segments, use cases and distribution pathways for each ETF
- Lead GTM for new ETF launches, range enhancements and repositioning initiatives
- Positioning & Messaging
- Define clear, differentiated Index ETF value propositions
- Translate Index ETF capabilities into client-relevant use cases (e.g. core allocation, rebalancing tools, cash equitization, tactical positioning)
- Develop simple, scalable and compelling messaging frameworks that work across different client segments (e.g. advisers, platforms, retail investors) and regions
- Work with partners to develop and maintain sales enablement deliverables such as fund brochures, pitch decks, product overviews and fund commentaries that support client conversations and reinforce product value propositions
- Stakeholder Collaboration
- Work closely with Product, Investment Management, Distribution, and Marketing to align product characteristics, investment credibility, client usability, and scalable execution
- Partner with Compliance to ensure material is clear, fair and not misleading
What it takes
- Significant experience in investment marketing, asset management, or financial services, with a strong focus on Index ETFs and a deep understanding of index investing, ETF mechanics, and portfolio construction applications
- Proven experience working with platforms, advisers, and wealth managers, with a strong commercial mindset focused on driving flows, adoption, and client outcomes
- Excellent ability to translate complex investment concepts into clear, compelling client-facing messaging, with exceptional writing, communication, and presentation skills
- Strong analytical capabilities, including interpreting flows, adoption trends, and platform dynamics to inform strategic decision-making
- Demonstrated success delivering cross-functional initiatives within matrixed organisations, supported by excellent project management skills, execution discipline, and stakeholder management capabilities
- High level of ETF and index investing expertise, combined with strong proficiency in content management systems, analytics tools, and an understanding of emerging trends in digital communications and AI
Special Factors
- Vanguard is not offering visa sponsorship for this position
- This is a hybrid position and would require you to work in the office 3 days per week (Tuesday, Wednesday & Thursday)
Why Vanguard?
Vanguard is a different kind of investment company. It was founded in the United States in 1975 on a simple but revolutionary idea: that an investment company should manage its funds solely in the interests of its clients. This is a philosophy that has helped millions of people around the world to achieve their goals with low-cost, uncomplicated investments. It's what we stand for: value to investors.
Inclusion Statement
Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing." We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values. When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose: to take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
StudySmarter Expert Advice🤫
We think this is how you could land Index ETF Product Marketing Specialist in Bristol
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
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Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
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Don’t shy away from reaching out directly to firms like Vanguard. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Index ETF Product Marketing Specialist in Bristol
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Vanguard.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Vanguard's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Vanguard
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Vanguard.
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✨Show Your Passion for Finance
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✨Network with Industry Professionals
Before your interview, reach out to current or former Vanguard employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
