Business Development Manager in Birmingham

The Business Development Manager (BDM) plays a key role in identifying, developing, and transferring new business opportunities. By sharing market insights and collaborating with Marketing and Sales.

Role Responsibilities

• Execute strategic business development initiatives within the warehousing sector
• Proactively seek out new business opportunities and drive lead generation
• Develop a target account list within designated verticals, segmented by Vanderlande’s solutions
• Provide preliminary high-level ROM submittals until formal handoff to Sales
• Build and maintain strong relationships with potential clients, partners, and external consultants
• Engage early with senior customer decision-makers to position Vanderlande’s value
• Identify stakeholders within prospects and evaluate their role in the buying process
• Ensure smooth handover of leads to Sales and Sales Engineering teams
• Conduct market research and competitive analysis to shape business development strategies
• Identify market trends and opportunities and translate them into actionable strategies
• Provide thought leadership and collaborate with Marketing to address market gaps
• Collaborate with Marketing and Sales to generate and qualify MQL/SQL leads
• Elevate brand awareness and drive interest in Vanderlande’s solutions
• Participate in trade shows, events, and networking opportunities for prospecting
• Manage targeted lead generation events and digital campaigns
• Design optimized channel and vertical structures for maximum market coverage
• Develop and implement integrator partner programs to support growth
• Coach and mentor colleagues within the Business Development team
• Promote continuous development through training, mentoring, and job rotation
• Exhibit leadership by indirectly managing people to achieve BD goals

Role Qualification and Skills

• Strong commercial acumen, including ROI, payback period, and NPV calculations
• Experience building sales pipelines in complex B2B environments
• Ability to visit customer sites, identify opportunities, and engage with senior leaders
• Strong networking skills and ability to build relationships with internal and external stakeholders
• Strategic mindset with a focus on long-term growth
• Self-motivated, proactive, and results-oriented
• Excellent organizational skills and ability to manage multiple objectives
• Proficiency in market research and translating insights into strategy

Digital Marketing & Communications

• Ownership of demand generation through digital tools, email, and social media
• Develop solution-specific campaigns to maximize customer engagement
• Optimize digital experience through website, social media, and marketing technology
• Drive transition from traditional media to interactive digital communications

What we offer

• 28 days annual leave (excluding public holidays)
• Bupa Medical Cover
• YuLife – Wellbeing membership with fast access to GP appointments, promotion of health and wellbeing along with daily quests to gain Yucoins that can be swapped for shopping vouchers
• A challenging work environment with lots of opportunities of career progression.
• Cycle to work scheme
• Yellow Nest is a salary exchange scheme that reduces childcare costs for parents and employers
• Pension with Aviva
• Access to Achievers an award-winning recognition platform that inspires to recognise your coworkers Where points are awarded that can be exchanged for a range of goods and discounts.

Diversity & Inclusion

Vanderlande is an equal opportunity/affirmative action employer. Qualified applicants will be considered without regards to race, religion, color, national origin, gender, sexual orientation, age marital status or disability status. If you feel there is a barrier that potentially prevents you from applying, we are always happy to discuss or explore, any reasonable adjustments can be made to support your application.