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- Tasks: Lead marketing strategies in the sports betting sector, focusing on brand and partnerships.
- Company: High-growth business serving millions in the sports betting market.
- Benefits: Opportunity to shape brand positioning and engage with key markets.
- Why this job: Join a dynamic team and make a real impact in a fast-paced industry.
- Qualifications: Strong marketing background with experience in sponsorship and partnerships.
- Other info: Exciting role with potential for growth in African markets.
The predicted salary is between 70000 - 90000 £ per year.
We’re supporting a high-growth business in the sports betting sector, currently serving 7 million users and on track to reach 10 million active users, in the search for a Head of Marketing.
This is a commercially focused marketing leadership role with responsibility across brand, sponsorship, activation, partnerships, and local market engagement. It’s well suited to someone who understands how to build market relevance and brand credibility through smart, effective partnerships rather than large-scale traditional advertising.
The role will focus heavily on identifying and delivering impactful opportunities across key markets, with particular relevance to football in Africa, local sponsorships, product-led campaigns, and strategic activation activity. You’ll also work closely with the product team and lead negotiations with leagues and commercial partners.
We’re interested in speaking with candidates from sports betting or related sectors who bring strong experience across brand, partnerships, sponsorship, and activation.
Key requirements:
- Strong commercial marketing background
- Experience in brand, sponsorship, activation, and partnerships
- Track record of negotiating with leagues, sponsors, or commercial partners
- Ability to work closely with product and commercial teams
- Experience in African markets preferred
- Knowledge of football-led marketing or sponsorship activity highly advantageous
- Humble, open, and willing to learn
This is an exciting opportunity to join a scaling business and play a key role in shaping how the brand is positioned and activated across important growth markets.
Head of Marketing in Wakefield employer: Van Kaizen
Contact Detail:
Van Kaizen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Wakefield
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that Head of Marketing role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies highlighting your successful marketing campaigns, especially those related to sports betting or partnerships. This will help us see how you can bring value to our team.
✨Tip Number 3
Prepare for interviews by researching the company and its market position. We want to see that you understand the African market and have ideas on how to engage users effectively. Bring your A-game!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Head of Marketing in Wakefield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in brand, sponsorship, and partnerships, especially in the sports betting or gaming sectors. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the African sports betting market. Share specific examples of your past successes and how they relate to the role. We love a good story!
Showcase Your Commercial Acumen: Since this role is commercially focused, make sure to highlight your track record in negotiating with leagues and sponsors. We’re looking for someone who can demonstrate their ability to drive impactful marketing strategies that resonate with local markets.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep everything organised. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Van Kaizen
✨Know Your Market
Make sure you do your homework on the African sports betting market. Understand the nuances of local sponsorships and how football plays a pivotal role in marketing strategies. This knowledge will not only impress but also show that you're genuinely interested in the position.
✨Showcase Your Partnerships Experience
Prepare specific examples of successful partnerships or sponsorships you've managed in the past. Highlight how these experiences have led to brand growth and market relevance. This will demonstrate your ability to build credibility through effective collaborations.
✨Be Ready for Negotiation Scenarios
Since the role involves negotiating with leagues and commercial partners, think of potential negotiation scenarios you might face. Practice articulating your approach to these situations, showcasing your strategic thinking and commercial acumen.
✨Emphasise Your Collaborative Spirit
This role requires working closely with product and commercial teams. Be prepared to discuss how you've successfully collaborated in the past, and express your willingness to learn from others. A humble attitude can go a long way in making a positive impression.