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- Tasks: Lead marketing strategies in the sports betting sector, focusing on brand and partnerships.
- Company: High-growth sports betting business with 7 million users and ambitious goals.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape brand presence in key markets and make a real impact in the sports industry.
- Qualifications: Strong marketing background with experience in sponsorship and partnerships.
- Other info: Join a scaling business and influence its growth in the African market.
The predicted salary is between 80000 - 100000 £ per year.
We’re supporting a high-growth business in the sports betting sector, currently serving 7 million users and on track to reach 10 million active users, in the search for a Head of Marketing.
This is a commercially focused marketing leadership role with responsibility across brand, sponsorship, activation, partnerships, and local market engagement. It’s well suited to someone who understands how to build market relevance and brand credibility through smart, effective partnerships rather than large-scale traditional advertising.
The role will focus heavily on identifying and delivering impactful opportunities across key markets, with particular relevance to football in Africa, local sponsorships, product-led campaigns, and strategic activation activity. You’ll also work closely with the product team and lead negotiations with leagues and commercial partners.
We’re interested in speaking with candidates from sports betting or related sectors who bring strong experience across brand, partnerships, sponsorship, and activation.
Key requirements:
- Strong commercial marketing background
- Experience in brand, sponsorship, activation, and partnerships
- Track record of negotiating with leagues, sponsors, or commercial partners
- Ability to work closely with product and commercial teams
- Experience in African markets preferred
- Knowledge of football-led marketing or sponsorship activity highly advantageous
- Humble, open, and willing to learn
This is an exciting opportunity to join a scaling business and play a key role in shaping how the brand is positioned and activated across important growth markets.
Head of Marketing in Hemel Hempstead employer: Van Kaizen
Contact Detail:
Van Kaizen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Hemel Hempstead
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your past successes in marketing, partnerships, and sponsorships. We want to see how you’ve made an impact in previous roles.
✨Tip Number 3
Prepare for interviews by researching the company and its market. We recommend knowing their recent campaigns and understanding their position in the African sports betting scene. This will help you stand out as a candidate who’s genuinely interested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Head of Marketing in Hemel Hempstead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in brand, sponsorship, and partnerships, especially in the sports betting or gaming sectors. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the African sports betting market. Share specific examples of your past successes and how they relate to the role. We love a good story!
Showcase Your Negotiation Skills: Since this role involves negotiating with leagues and commercial partners, make sure to highlight any relevant experiences. We want to know how you've successfully navigated partnerships in the past and what strategies worked for you.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Van Kaizen
✨Know Your Market
Make sure you research the African sports betting market thoroughly. Understand the key players, trends, and challenges. This will help you demonstrate your knowledge during the interview and show that you're genuinely interested in the role.
✨Showcase Your Partnerships Experience
Prepare specific examples of successful partnerships or sponsorships you've managed in the past. Highlight how these experiences can translate to the role, especially in relation to football and local market engagement.
✨Be Ready for Commercial Discussions
Brush up on your negotiation skills and be prepared to discuss how you've successfully negotiated with leagues or commercial partners before. This is crucial for the role, so having concrete examples will set you apart.
✨Emphasise Your Collaborative Spirit
This role requires working closely with product and commercial teams. Be ready to share instances where you've collaborated effectively with different departments to achieve marketing goals. Show that you're humble and open to learning from others.