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- Tasks: Lead marketing strategies in the sports betting sector, focusing on brand and partnerships.
- Company: High-growth sports betting business with 7 million users and ambitious goals.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape brand presence in key markets and make a real impact in the sports industry.
- Qualifications: Strong marketing background with experience in sponsorship and partnerships.
- Other info: Join a scaling business and influence its growth in the African market.
The predicted salary is between 70000 - 90000 £ per year.
We’re supporting a high-growth business in the sports betting sector, currently serving 7 million users and on track to reach 10 million active users, in the search for a Head of Marketing.
This is a commercially focused marketing leadership role with responsibility across brand, sponsorship, activation, partnerships, and local market engagement. It’s well suited to someone who understands how to build market relevance and brand credibility through smart, effective partnerships rather than large-scale traditional advertising.
The role will focus heavily on identifying and delivering impactful opportunities across key markets, with particular relevance to football in Africa, local sponsorships, product-led campaigns, and strategic activation activity. You’ll also work closely with the product team and lead negotiations with leagues and commercial partners.
We’re interested in speaking with candidates from sports betting or related sectors who bring strong experience across brand, partnerships, sponsorship, and activation.
Key requirements:
- Strong commercial marketing background
- Experience in brand, sponsorship, activation, and partnerships
- Track record of negotiating with leagues, sponsors, or commercial partners
- Ability to work closely with product and commercial teams
- Experience in African markets preferred
- Knowledge of football-led marketing or sponsorship activity highly advantageous
- Humble, open, and willing to learn
This is an exciting opportunity to join a scaling business and play a key role in shaping how the brand is positioned and activated across important growth markets.
Head of Marketing in Bolton employer: Van Kaizen
Contact Detail:
Van Kaizen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Bolton
✨Tip Number 1
Network like a pro! Reach out to people in the sports betting and gaming sectors, especially those with experience in African markets. Use LinkedIn to connect and engage with industry professionals; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, be ready to discuss your past successes in brand partnerships and sponsorships. Share specific examples of how you've driven market relevance and built brand credibility.
✨Tip Number 3
Stay updated on industry trends! Keep an eye on what's happening in the sports betting world, especially in Africa. This knowledge will not only help you in interviews but also show that you're genuinely interested in the role and the company.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a better chance to connect with you. Plus, it’s the best way to ensure your application gets the attention it deserves!
We think you need these skills to ace Head of Marketing in Bolton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in brand, sponsorship, and partnerships, especially in the sports betting or gaming sectors. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the African sports betting market. Share specific examples of your past successes and how they relate to the role. We love a good story!
Showcase Your Commercial Acumen: Since this role is commercially focused, make sure to highlight your track record in negotiating with leagues and sponsors. We’re looking for someone who can demonstrate their ability to drive impactful marketing strategies that resonate with local markets.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Van Kaizen
✨Know Your Market
Make sure you do your homework on the African sports betting market. Understand the key players, trends, and what makes football so significant in this region. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Showcase Your Partnerships Experience
Prepare specific examples of successful partnerships or sponsorships you've managed in the past. Highlight how these initiatives drove brand relevance and engagement. This will illustrate your ability to create impactful opportunities, which is crucial for this role.
✨Be Ready to Discuss Activation Strategies
Think about innovative activation strategies you've implemented before. Be ready to discuss how you can apply similar tactics to the football market in Africa. This shows that you can think creatively and strategically about local market engagement.
✨Demonstrate Your Collaborative Spirit
Since this role involves working closely with product and commercial teams, be prepared to talk about how you've successfully collaborated with different departments in previous roles. Emphasise your humble and open approach to learning from others, as this aligns with the company culture.