Business Development Representative (Experiences and Attractions)

Company Background

Skiddle was born in 2001 as a "what’s on" guide and began selling tickets in 2006. It is now one of the UK’s most loved ticketing services, selling tickets for tens of thousands of events throughout the UK, from independent club nights to 60,000 capacity festivals. Skiddle currently sells tickets for events such as The Warehouse Project, Creamfields, Digbeth Dining Club, and Live Nation, along with hundreds of independent venues and promoters across the country.

Role Summary

This role is focused on generating new business opportunities across smaller lifestyle accounts, ranging from Food and Drink Festivals, Comedy events to Family Attractions across the country. You will identify relevant prospects, carry out high-volume outreach, qualify interest, and pass strong opportunities to a Business Development Manager to progress and close. This is a great role for someone who is proactive, commercially minded, organised, and confident in starting conversations with new prospects. This is a full-time role mainly Monday to Friday; however, when a deadline is looming, you’ll be expected to put in extra hours to ensure success. The role is very sociable and involves a fair amount of hospitality, making clients feel valued by the continuing use of Skiddle.

Key Responsibilities

• Research and identify relevant lifestyle promoters, venues, events, attractions, and experience-based businesses.
• Build and maintain prospect lists across priority sectors and regions.
• Carry out outbound cold outreach via phone, email, LinkedIn, and other relevant channels.
• Generate interest in Skiddle’s offering and open conversations with prospective clients.
• Qualify leads based on suitability, potential value, readiness, and fit.
• Book meetings and pass qualified opportunities to the relevant BDM.
• Keep CRM records accurate and up to date, including outreach activity and pipeline notes.
• Work closely with the Lifestyle sales team to refine targeting, messaging, and lead quality.
• Spot trends, feedback, and common objections from the market and feed these back into the wider team.
• Support the team in building a consistent pipeline of smaller new business opportunities.

What we’re looking for

• Minimum 1 year experience in an outbound role in a sales and lead generation role, ideally in an event, hospitality, experience, or lifestyle-based business.
• Confident communicator who is comfortable speaking to new people every day.
• Strong research and organisational skills.
• Resilient, self-motivated, and proactive.
• Commercially aware, with a good instinct for what makes a strong lead.
• Able to manage volume outreach while maintaining quality.
• Comfortable working towards outreach, meeting, and pipeline targets.
• Academic qualifications are valued but not vital; above all, you must be able to demonstrate a clear frontline passion for events.

Why this role matters

The Lifestyle team is a key growth area for the business. This role will help accelerate that growth by ensuring we are consistently reaching smaller accounts, creating more qualified opportunities, and allowing Business Development Managers to focus their time on progressing and closing the best leads.

Progression

This role offers a strong route to grow into a more commercial, revenue-generating Business Development Manager role.

What can Skiddle offer

In return for your commitment and enthusiasm, you can look forward to excellent working conditions in a progressive and growing company. We have a friendly informal and lively culture, where everyone is trusted to take ownership of their own workload. You’ll be challenged but rewarded by working for this evolving business, where you’ll enjoy team outings, charity fundraising activities, and going to events. We can offer:

• Health insurance provided by Vitality after 1 year of service.
• Cycle to work scheme.
• Company pension.
• Sick Pay.
• Friendly working environment.
• Casual Dress-code.
• Future career progression.
• Increased holiday entitlement after 1 year of service.
• Attending events alongside our vibrant team.

Please note: The head office is easily accessible from the M6 but is rurally based; therefore, own transportation is highly recommended.

Important Information

The successful applicant must agree to a Basic Disclosure under the Disclosure and Barring Service (DBS) procedures. Employment will be confirmed to the successful applicant subject to a satisfactory Disclosure report.