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- Tasks: Own and optimise Valutico's webinar program to drive demo bookings and sales conversions.
- Company: Join a dynamic B2B FinTech company with a focus on innovation and growth.
- Benefits: Enjoy remote work, flexible hours, and a budget for training and development.
- Why this job: Make a real impact on pipeline growth while working with a passionate team.
- Qualifications: 5+ years in B2B marketing with a focus on webinars and demand generation.
- Other info: Collaborate with founders and enjoy regular team events in a fully remote environment.
The predicted salary is between 32000 - 40000 £ per year.
Valutico is a B2B FinTech company providing an advanced valuation platform that empowers financial services providers and valuation practitioners with data-driven tools for faster, clearer, and more defensible financial analyses.
Location: Remote – Europe
Availability: Full-time
Job Function: Webinar Strategy & Performance, Demand Generation, Lead Conversion, Marketing Automation
Experience: 5+ years
Skills: Advanced Webinar Optimization, Email Marketing, HubSpot, CRM Management, Calendly, Lead Nurturing, Conversion Optimization
Base Salary: €40–50K
We are seeking a highly motivated and performance-driven Webinar & Demand Generation Specialist to join our growing marketing team. In this role, you will take clear ownership of Valutico’s webinar program as our primary growth channel, designing, running, and continuously optimising webinars that generate high-quality demo bookings. Alongside this, you will ensure that inbound demand converts smoothly and efficiently into sales conversations.
Your Responsibilities:
- Own and elevate Valutico’s webinar program as a core growth engine, with clear accountability for performance and pipeline impact
- Design, plan, and optimise webinar formats, topics, narratives, and cadence to maximise engagement and conversion
- Continuously refine webinar invitation strategies, including audience targeting, messaging, timing, and reminder flows
- Design and manage re-engagement email campaigns, using targeted messaging (such as newsletters and other content formats) to re-activate interest and drive demo re-bookings
- Build, test, and optimise follow-up and nurture email campaigns that move engaged leads into sales conversations
- Maintain and improve inbound demand and booking flows, including website landing or booking pages and post-booking email sequences
- Drive conversion across the full inbound funnel, from initial engagement through to booked demos, across webinars, email campaigns, and website flows
- Work closely with sales to align on demand generation strategy, lead quality, feedback loops, and re-engagement efforts
- Track, analyse, and report on key performance metrics across demand generation and conversion campaigns
Requirements
What You Need:
- 5+ years of experience in B2B marketing with a strong focus on webinars or event-driven demand generation
- Proven hands-on experience owning, running, and optimising webinars end-to-end
- A highly motivated self-starter who takes ownership and thrives in a performance-driven environment
- Strong understanding of lead nurturing and conversion mechanics, especially post-webinar
- Experience with CRM tools and email automation platforms (HubSpot or similar)
- Comfort working with data, metrics, and experimentation to improve webinar outcomes
- Clear, confident written communication skills for invitations, reminders, and follow-up emails
- Strong organisational skills and ability to collaborate effectively with sales and marketing teams
What You Do Not Need:
- Understanding of business valuations
Benefits
What We Offer:
- Fully remote work and flexible working hours
- High degree of autonomy for our teams
- Regular team events
- Company budget for training, courses, and conferences
- Opportunity to work directly with founders and a team spread across multiple geographies
- Direct, measurable impact on pipeline and revenue growth
Next Steps:
If you are someone who loves webinars, understands how to turn them into real pipeline impact, and enjoys optimising every stage from invite to demo booking, we’d love to hear from you. Please apply with your CV and a short cover letter outlining your experience running and optimising webinars and how you’ve used them to drive demand or demos.
Webinar & Demand Generation Specialist employer: Valutico
Contact Detail:
Valutico Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Webinar & Demand Generation Specialist
✨Tip Number 1
Get to know the company inside out! Research Valutico's webinar strategies and their impact on demand generation. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and insights into the role. This can give you an edge and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common questions related to webinars and demand generation. Think about specific examples from your past work that demonstrate your skills in optimisation and conversion.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Valutico.
We think you need these skills to ace Webinar & Demand Generation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Webinar & Demand Generation Specialist. Highlight your experience with webinars, email marketing, and any relevant tools like HubSpot. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your passion for webinars and how you've successfully driven demand in the past. Be specific about your achievements and how they relate to the role at Valutico.
Showcase Your Data Skills: Since this role involves tracking and analysing performance metrics, make sure to mention any experience you have with data analysis. We love candidates who can use data to optimise their strategies and improve outcomes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Valutico
✨Know Your Webinars Inside Out
Before the interview, make sure you’re well-versed in Valutico’s webinar strategy. Familiarise yourself with their past webinars, topics covered, and any metrics available. This will show your genuine interest and help you discuss how you can elevate their programme.
✨Showcase Your Data Skills
Since this role involves tracking and analysing performance metrics, be prepared to discuss your experience with data. Bring examples of how you've used data to optimise webinars or email campaigns in the past. This will demonstrate your analytical mindset and ability to drive results.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like improving a low-performing webinar or re-engaging leads. Think through your strategies and be ready to share concrete examples from your previous roles. This will highlight your problem-solving skills and creativity.
✨Align with Sales Strategies
Since collaboration with sales is key, be ready to discuss how you’ve worked with sales teams in the past. Share examples of how you’ve aligned marketing efforts with sales goals, particularly in lead nurturing and conversion. This will show you understand the importance of teamwork in driving demand.
