At a Glance
- Tasks: Lead innovative marketing campaigns and shape brand growth in travel tech.
- Company: Rapidly growing travel technology business with a focus on innovation.
- Benefits: Competitive salary, annual bonus, hybrid work, and 33 days holiday.
- Other info: Join a collaborative team with ongoing training and modern office perks.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: 5+ years in marketing, strong HubSpot knowledge, and excellent content creation skills.
Marketing Lead – Travel Technology & Saa S Location: Ellesmere Port, Cheshire (commutable from Chester, Wirral, Liverpool and North Wales)
Benefits
- Working
- Pattern: Hybrid (3 days in the office, including Fridays, and 2 days from home)
Hours: 37.5 hours per week, Monday to Friday About the Opportunity Are you an experienced marketing professional looking for a varied role where you can influence brand growth, drive demand generation campaigns and help shape the future of innovative technology products?
Our client is a highly successful and rapidly growing travel technology business that develops market-leading Saa S solutions for the global travel industry.
Working with some of the world's most recognisable travel brands, they have built a reputation for innovation, customer service excellence and delivering technology that makes travel easier.
As part of continued growth, they are looking to appoint a Marketing Lead to take ownership of key marketing initiatives across multiple brands, supporting both customer acquisition and brand development.
The Role Reporting to the Marketing & Communications Manager, you will play a pivotal role in developing and delivering integrated marketing campaigns across a portfolio of technology and travel brands.
This is a broad and hands-on position that combines campaign management, content creation, employer branding, marketing automation and lead generation activity.
You'll collaborate with stakeholders across the business to create compelling campaigns that engage customers, generate demand and support business growth.
Key Responsibilities Develop and deliver integrated marketing campaigns across multiple brands.
Support the growth and development of the company's employer brand across internal and external channels.
Create engaging content for websites, blogs, email campaigns and social media platforms.
Translate complex technology and Saa S solutions into clear, customer-focused messaging.
Build and manage marketing automation workflows, nurture programmes and customer journeys using Hub Spot.
Support lead generation and demand generation initiatives in collaboration with internal stakeholders.
Produce creative briefs and work closely with design and digital teams to deliver high-quality campaigns.
Monitor campaign performance, analyse results and identify opportunities for improvement.
Ensure all marketing activity is delivered on time, on brand and aligned with business objectives.
About You To be successful in this role, you'll ideally have: A minimum of five years' experience in a marketing position.
Proven experience delivering integrated marketing campaigns across multiple channels.
Strong Hub Spot knowledge, including email marketing, workflows, automation, landing pages and reporting.
Experience supporting lead generation and customer engagement programmes.
Excellent copywriting and content creation skills.
Strong project management and organisational abilities.
Experience collaborating with multiple stakeholders across a business.
Exposure to CMS platforms such as Word Press would be advantageous.
Personal Attributes We're looking for someone who is: Proactive, curious and keen to introduce new ideas.
A confident communicator with strong relationship-building skills.
Comfortable working independently while contributing to a collaborative team environment.
Detail-oriented and committed to producing high-quality work.
Interested in technology, innovation and Saa S products.
Eager to continue developing their marketing expertise.
Able to balance strategic thinking with hands-on campaign delivery.
What's on Offer?
- Salary of £33,000 - £36,000 dependent upon experience.
- Annual company bonus.
- 33 days holiday including bank holidays.
- Hybrid working model.
- 5% matched pension contribution.
- Modern office environment.
- On-site gym facilities.
- Friday social events and additional employee perks.
- Ongoing training and personal development opportunities.
- Comprehensive wellbeing and employee benefits package.
Apply Now This is an excellent opportunity for an ambitious marketing professional to join a growing technology-led business where you'll have genuine ownership, variety and the chance to make a measurable impact across multiple brands.
To find out more or apply confidentially, please get in touch today
Lead Marketing Executive B2B employer: Value Added Recruitment
Join a rapidly growing AI technology business that is revolutionising customer engagement for enterprise organisations. With a competitive salary, equity options, and the flexibility of remote or hybrid working, this role offers not just a job but a chance to be part of a pioneering team at the forefront of conversational AI. The company fosters a dynamic work culture that prioritises employee growth and provides genuine career progression opportunities in a high-growth environment.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Marketing Executive B2B
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Value Added Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Value Added Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Value Added Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Value Added Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Marketing Executive B2B
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Value Added Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Value Added Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Value Added Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Value Added Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Value Added Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Value Added Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
