At a Glance
- Tasks: Lead and optimise email marketing campaigns to drive customer engagement and retention.
- Company: Dynamic company in Bristol with a focus on innovation and collaboration.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a fast-paced environment with a focus on continuous improvement and teamwork.
- Why this job: Make a real impact by shaping customer journeys and driving business success.
- Qualifications: 5+ years in CRM and email marketing with strong analytical and creative skills.
The predicted salary is between 45000 - 55000 £ per year.
Hybrid, minimum 2 days per week in office (Bristol)
Reporting line: Reports to Head of Marketing
Employment type: Full-time, permanent
Overview
This role is responsible for leading the strategy, execution, and optimisation of CRM‑driven customer communications. The focus is on driving engagement, retention, and commercial performance through high‑quality lifecycle marketing. You will own a key growth channel, combining hands‑on campaign delivery with strategic development of customer journeys and automation programmes. The role requires a balance of creative execution, technical capability, and data‑driven decision making.
Key Responsibilities
- Campaign strategy, content, and execution
- Lead the planning, build, and optimisation of high‑performing email campaigns across marketing, lifecycle, and transactional communications
- Develop engaging, on‑brand content and designs that drive measurable engagement and conversion
- Ensure all communications are delivered accurately, on time, and aligned to brand standards
- Manage a high volume of campaigns while maintaining quality and consistency
- CRM and lifecycle marketing
- Own the end‑to‑end development of customer lifecycle programmes focused on retention and long‑term value
- Design, build, and optimise automated customer journeys based on behaviour and segmentation
- Continuously improve customer communication flows to increase engagement and reduce churn
- Performance optimisation
- Develop and execute a structured testing programme across campaigns and journeys
- Analyse campaign performance and provide actionable recommendations to improve results
- Monitor key metrics including engagement, conversion, retention, and deliverability
- Database management and deliverability
- Maintain database health through effective list management and compliance with best practice
- Optimise deliverability by managing bounce rates, unsubscribe rates, and engagement signals
- Cross‑functional collaboration
- Act as the central point of contact for customer communications
- Work closely with teams across product, technology, customer operations, and commercial functions
- Align messaging, timing, and campaign priorities across stakeholders
- Forms, integrations, and data capture
- Build and optimise web forms to support effective data capture
- Ensure seamless integration between customer data systems and communication platforms
Skills and Experience
- 5+ years’ experience in CRM and email marketing
- Proven track record of delivering high‑performing email campaigns end‑to‑end
- Strong understanding of segmentation, personalisation, automation, and deliverability
- Experience building and optimising customer lifecycle and retention programmes
- Ability to analyse performance data and translate insights into improved outcomes
- Strong copywriting skills with attention to detail and brand consistency
- Experience managing multiple campaigns and priorities in a fast‑paced environment
- Excellent stakeholder management and communication skills
- Experience with enterprise‑level marketing automation or CRM platforms
- Experience working in high‑growth or customer‑centric environments
- Exposure to multi‑channel communication strategies, including messaging platforms
Personal Attributes
- Commercially driven with a focus on measurable outcomes
- Highly organised with strong attention to detail
- Analytical mindset with a passion for continuous improvement
- Proactive and comfortable taking ownership of key initiatives
- Collaborative and adaptable, able to work across teams effectively
Success Metrics
- Improvement in engagement metrics such as open rate and click‑through rate
- Growth in customer retention and repeat engagement
- Increased contribution of CRM channel to overall commercial performance
- Accuracy and consistency of campaign execution
- Continuous improvement through testing and optimisation
Senior Email Marketing Manager in Bristol employer: Valtera Group Ltd
As a Senior Email Marketing Manager at our Bristol office, you will thrive in a dynamic and supportive work culture that prioritises creativity and data-driven decision-making. We offer a hybrid working model, competitive benefits, and ample opportunities for professional growth, ensuring you can develop your skills while contributing to impactful customer engagement strategies. Join us to be part of a collaborative team that values innovation and excellence in every campaign.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Email Marketing Manager in Bristol
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local marketing events. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and results. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and email marketing. Be ready to discuss your strategies for engagement and retention, and how you've optimised campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Email Marketing Manager in Bristol
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Email Marketing Manager role. Highlight your experience in CRM and email marketing, focusing on specific campaigns you've led that drove engagement and retention. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about email marketing and how your previous experiences have prepared you for this role. Be sure to mention any creative strategies you've implemented that resulted in measurable success.
Showcase Your Analytical Skills:Since this role involves a lot of data-driven decision making, make sure to include examples of how you've used analytics to optimise campaigns. We love seeing candidates who can turn numbers into actionable insights, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to upload all your documents in one go. Plus, it helps us keep track of your application better!
How to prepare for a job interview at Valtera Group Ltd
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re familiar with successful email campaigns you've led. Be ready to discuss specific strategies, content types, and the results they achieved. This shows your hands-on experience and understanding of what drives engagement.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to optimise campaigns in the past. Bring examples of key metrics you've monitored, like open rates and click-through rates, and how you’ve translated those insights into actionable improvements.
✨Demonstrate Your Creative Side
Think of a few examples where your creative input made a difference in campaign performance. Whether it’s unique content ideas or innovative customer journeys, showcasing your creativity will highlight your ability to engage customers effectively.
✨Be Ready for Cross-Functional Collaboration Questions
Since this role involves working with various teams, prepare to discuss how you've successfully collaborated with other departments. Share specific instances where your communication skills helped align messaging and priorities across stakeholders.
