At a Glance
- Tasks: Lead GEO and SEO strategies for top brands, delivering impactful audits and recommendations.
- Company: Join Valtech, a leader in experience innovation with a diverse and inclusive culture.
- Benefits: Enjoy hybrid working, competitive pay, and opportunities for international career growth.
- Other info: Be part of a dynamic team that values diverse perspectives and continuous learning.
- Why this job: Shape the future of search with cutting-edge AI tools and innovative strategies.
- Qualifications: 5+ years in SEO, strong technical skills, and a consultative approach to client relationships.
The predicted salary is between 40500 - 49500 £ per year.
Why Valtech?
We’re the experience innovation company - a trusted partner to the world’s most recognized brands.
To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.
The opportunity
We are growing our GEO (Generative Engine Optimisation) offer to keep pace with changes in the search landscape.
We need an experienced specialist who can deliver both our SEO and GEO services, confidently and from day one.
This is a senior, client-facing role.
You will need strong technical SEO skills, strong content skills, familiarity with AI tools, and a clear point of view on where search is heading.
You should be comfortable leading conversations with clients, not just carrying out tasks.
The role
You will own GEO and SEO workstreams for our clients, many of whom run large, international, and complex websites.
You will be required to work across technical audits, content strategy, and client presentations.
You will thrive if you
- Have a strong, informed opinion on how AI search and generative answers are changing the search landscape.
- Are confident advising clients directly, not just producing reports for someone else to present.
- Can move confidently between technical SEO, content and GEO strategy workstreams.
- Have worked on international or corporate-level websites, where site structure and stakeholder alignment are both complex.
- Can comfortably work independently or as part of a multidisciplinary team depending on the demands of the project.
- Can take ownership of a client relationship.
- Role responsibilities
- Deliver GEO Diagnostics: full audits covering technical foundations, content, structured data, and GEO performance, resulting in a clear roadmap to capitalise on opportunities.
- Deliver GEO Implementation: turn diagnostic findings into action, including structured data, technical fixes in collaboration with developers, content optimisation, and information architecture changes.
- Deliver Ongoing GEO Partnerships: run continuous monitoring, quarterly reviews, technical health checks, and reporting for retained clients
- Write and optimise content and copy for GEO and SEO performance.
- Advise clients on the future of search, including AI search, generative answers, and zero-click behaviour, and what it means for their business.
- Present findings and recommendations directly to client stakeholders with confidence.
- Work with UX, content, analytics, and engineering teams to make sure GEO and SEO are built into the wider digital experience.
- Support new business conversations and pitches where needed.
- Support and mentor junior team members as the team grows.
- Must-have qualifications
- 5+ years' experience in SEO, ideally with exposure to GEO.
- Strong technical SEO skills: site architecture, indexing, structured data, site performance, etc.
- Strong content and copywriting skills.
- Experience working on large, complex, and/or international websites.
- A consultative approach: comfortable advising clients and stakeholders directly and shaping recommendations, whether that experience comes from an agency, consultancy, or in-house role.
- Confidence turning data into clear, practical recommendations.
- Experience working with UX, content, product, and engineering teams.
- Nice-to-have qualifications
- Agency or consultancy experience (or equivalent).
- Ecommerce SEO experience.
- Experience with international or multi-market SEO.
- Experience contributing to pitches or commercial growth initiatives.
If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply.
At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.
Commitment to reaching all kinds of people
We design experiences that work for all kinds of people - and that starts with our own teams.
At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals.
No matter your background, you belong here.
Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.
The benefits
This is a permanent position based in the UK.
Beyond a competitive compensation package, we offer
- Hybrid working
- Career advancement, with international mobility and professional development programs
- Learning and development, with access to cutting-edge tools, training and industry experts
- Your application process
Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps.
⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses ending in @valtech. com.
We are committed to inclusion and accessibility.
If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.
About Valtech
Valtech is the experience innovation company that exists to unlock a better way to experience the world.
By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.
At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.
At Valtech, we don’t just talk about transformation.
We make it happen.
Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.
Are you ready to create what’s next? Join us.
Senior GEO & SEO Strategist in Edinburgh employer: Valtech
Valtech is an exceptional employer that champions a values-driven culture, offering its employees the chance to grow professionally while working on innovative projects that shape the future of experience. With a commitment to continuous learning and international career opportunities, Valtech fosters an inclusive environment where diverse perspectives are valued, ensuring that every team member can thrive and make a meaningful impact in their role as a Lead Product Manager.
StudySmarter Expert Advice🤫
We think this is how you could land Senior GEO & SEO Strategist in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Valtech and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Valtech are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Valtech on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Valtech. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior GEO & SEO Strategist in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Valtech. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Valtech:Show us that you’ve done your homework! In your application, briefly mention what you admire about Valtech’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Valtech
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Valtech will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Valtech, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
